Rising CPA star Logan Graf joins Blake to discuss his success in growing a profitable firm in just three years. Logan shares his unique transparent approach, how he rapidly increases his pricing year over year, and how he structures productized service packages to maximize profits. Blake and Logan talk about automating the client onboarding process, and key strategies around requiring upfront payments. This eye-opening episode is full of actionable advice to help CPAs accelerate firm growth and build their dream practice.SponsorShareFile - https://earmarkcpe.promo/sharefileChapters(07:40) - How Logan spends his time making content (10:44) - What type of services do you offer at your firm? (17:15) - How do you reevaluate pricing and implement higher pricing? (26:43) - Do you have any tips to raise prices without making clients angry? (30:06) - Getting clients to pay you upfront (36:13) - Have you started sending out proposals for next year yet? (49:21) - Tell me about your package offerings on your website (55:47) - How do you track projects and thoughts on practice management software? (01:03:32) - Blake demonstrates the ChatGPT CapCut integration (01:08:48) - Thanks for listening and remember to subscribeSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Logan GrafLinkedIn: https://www.linkedin.com/in/logangraf/Twitter: https://twitter.com/LoganGrafTaxYouTube: https://www.youtube.com/channel/UCF2X_OgakltGGp-r5AJNsPQLearn more about The Graf Tax Co. PLLChttps://www.graftaxco.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Jody Grunden, the founder of Summit CPA Group, was a trailblazer in establishing one of the first CPA firms specializing in virtual CFO services. They recently achieved an impressive $10 million in revenue. What propelled Jody's success? The key lies in his commitment to regular client meetings. In this enlightening discussion, Jody unveils his strategy of revolutionizing client relationships by transitioning from traditional monthly engagements to weekly touchpoints. Tune in now to unlock the potential of this simple yet transformative shift, enabling you to enhance your advisory services and propel your firm's growth to new heights.SponsorShareFile - https://earmarkcpe.promo/sharefileChapters(00:00) - Welcome To The Earmark Podcast (01:27) - What inspired Jody to start his firm, and how did he start doing CFO work and not just compliance? (06:13) - Jody wanted to find what his firm could change from the traditional model (13:12) - Automatically charging clients for your services (20:18) - What do you do for a typical client? (32:20) - The importance of having a dynamic forecast (35:32) - Where did you learn to do this driver based modeling? (37:22) - How do you staff these engagements? (43:15) - Only do tax returns for clients you do the books for (44:29) - How did you get into doing remote work? (51:30) - Jody has always invested in marketing and now content (55:20) - What made you choose Anders over other firm merger possibilities? (58:30) - Jody's 5 requirements for selling or merging his firm (01:06:27) - Wrap up and where people can learn about Summit and find Jody onlineSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest,  Jody GrundonLinkedIn: https://www.linkedin.com/in/jodygrunden Website: https://www.summitcpa.net/ Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

David Toth of Winding River Consulting joins Blake to examine how digital marketing and AI are disrupting accounting firm marketing. They also look at how innovative firms use marketing automation, CRMs, and content marketing to generate leads and close deals from their websites.Sponsor Check out our Sponsor LiveFlow — Advanced Financial Reporting on AutopilotChapters(00:51) - Earn Free CPE credit (01:32) - David Toth joins the show to talk about marketing for accounting firms (04:53) - How marketing fits into accounting firm's strategic growth (07:02) - What has changed in digital marketing over the last few years? (09:32) - How can a firm move from the old model to the new one? (11:49) - What are successful firms doing differently? (13:35) - Who is using HubSpot? (22:16) - Introhive and other data scraping tools (25:03) - What's the best practice for setting up these teams for success? (34:12) - What's your favorite digital marketing activity? (36:31) - Using LinkedIn correctly (39:03) - Have you seen any top 400 firms leveraging short form video content for social media? (43:28) - Having a plan and making priorities (47:28) - How do you see AI changing accounting marketing? (50:18) - Wrap up and where to reach David Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, David TothLinkedIn: https://www.linkedin.com/in/davidmtothWebsite: https://windingriverconsulting.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Mike Manalac, AKA "Mike from Accounting," joins the show to share his inspiring career journey and unconventional path from public accounting to a dream role at Google. Despite accounting stereotypes, Mike crafted his adventurous route to his ideal job. He opens up about hustling into big tech, regrouping after rejection, taking calculated risks, and breaking out of the "lazy river" career approach. Mike dishes creative tips for personal branding, nailing interviews, and landing your dream accounting job. His story proves that with grit and imagination, accountants can forge exciting careers beyond the stereotypes.Sponsor Check out our Sponsor LiveFlow — Advanced Financial Reporting on AutopilotChapters(01:07) - Mike Manalac joins the show (05:04) - Can can AI help with rev rec in the future? (07:06) - Are you allowed to use Excel at Google? (09:04) - Mike started out in public accounting as an auditor (14:48) - How do we help accountants be happier in their jobs? (18:33) - How did you transition from public accounting to private industry? (24:25) - Starting from scratch in San Francisco (29:52) - How many interviews did it take? (37:36) - How to get through the phone screen (43:23) - Tips for in-person interviews (51:29) - Why Mike wrote "No Flux Given" (56:38) - How to reach Mike and get his bookSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Mike Manalac LinkedIn: https://www.linkedin.com/in/mikemanalacWebsite: https://www.mikefromaccounting.comConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Wayne Berson, CEO of BDO USA, joins Blake and guest host, David Leary, to discuss BDO's recent transition to an employee stock ownership plan (ESOP), making it the first major accounting firm to implement an ESOP structure. They discuss how the ESOP aims to attract and retain talent in the accounting profession and provide employees at all levels with an ownership stake in the firm.Chapters(00:44) - Why do an Employee Stock Ownership Plan(ESOP) now? (09:06) - BDO borrowed $1.3 billion - what is that money for? (14:52) - How will ESOP benefit staff? (19:06) - Is there a way to pull money out of the ESOP without leaving? (29:15) - How do you become a partner at BDO? (31:25) - What are my options when I'm a partner at BDO? (35:54) - What are your thoughts on the talent shortage and the 150-hour rule? (47:47) - What advice do you have for other firms thinking of becoming an ESOP?Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Wayne BersonLinkedIn: https://www.linkedin.com/in/wayneberson/Learn more about BDOWebsite: https://www.bdo.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Blake is joined by Twyla Verhelst, Head of Accountant Channel at FreshBooks, to discuss a groundbreaking concept in advisory known as "Collaborative Accounting." This innovative approach aims to enhance collaboration between accountants and clients by providing a platform for efficient financial management. They delve into various aspects of this new approach, including FreshBooks' certification program, dedicated support for accounting partners, and a community for accountants to exchange best practices and insights. Prepare to be inspired by the transformative power of Collaborative Accounting!SponsorFreshBooks - https://earmarkcpe.promo/freshbooksTo learn more about Collaborative Accounting and join the FreshBooks partner program, visit https://freshbooks.com/accountantsChapters(00:19) - Earn Free CPE (01:02) - Welcome Twyla Verhelst to the show (08:02) - How do you make advisory services efficient? (11:54) - What is "collaborative accounting"? (14:10) - Who are we collaborating with? (19:28) - Can you give us an example of this? (24:13) - How do we make the time for this when we're so busy helping with clients with other problems? (35:54) - Why clients are seeking financial advice elsewhere (39:36) - What is FreshBooks doing to help make collaborative advisory possible? (45:08) - FreshBooks has top-notch support (46:01) - Community partnership is a huge part of this (47:10) - Wrap up and where to learn more about FreshBooks (50:32) - Remember to Earn Free CPE by listening to this EpisodeSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Twyla VerhelstLinkedIn: https://www.linkedin.com/in/twylav/?originalSubdomain=caTwitter: https://twitter.com/TwylaVerhelstInstagram: https://www.instagram.com/thattwylagirl/?hl=enLearn more about FreshBooks: Website: https://www.freshbooks.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Jerry Maginnis has over 40 years of experience in the accounting profession. In this episode, he shares his journey from college student to managing partner at KPMG, offering advice to young accountants on how to build a successful career. Jerry emphasizes the importance of soft skills like communication, empathy, and relationship-building, arguing that technical expertise alone is not enough. He shares how to navigate busy season without burning out, urging accountants to speak up about their personal commitments. Jerry also shares tips on expanding your business acumen, stressing the need to deeply understand a client’s strategy and industry. We also reflect on lessons learned, and why young accountants need to allocate time to networking and relationship-building earlier in their careers. Finally, Jerry weighs the pros and cons of different career paths, while emphasizing the need to find the right fit based on your personality and interests. Whether you’re a student or young professional, this episode offers indispensable guidance to maximize your career as an accountant.Sponsor Check out our Sponsor LiveFlow — Advanced Financial Reporting on AutopilotChapters(01:14) - Welcome Jerry Maginnis to the show (02:40) - How Jerry got started in accounting (05:08) - What inspired you to write this book? (09:16) - What are some of the biggest mistakes that you see young professionals making early in their careers and how can they avoid those pitfalls? (16:10) - What's the best way for a staff accountant to make the partners happy when it comes to busy season? (18:31) - What is the difference between a great employee and an average one? (20:31) - Why are soft skills so important for accountants these days? (24:24) - When have you used soft skills in your career? (30:25) - Honesty is the best policy (33:54) - How important is business development to making partner and do I need to know how to golf? (36:46) - How did you learn to bring in business for the firm? (41:23) - What parts of accounting are in demand right now for college students? (44:32) - How can students and professionals prepare for AI emerging into the workspace? (50:50) - How would you advise a student on which career path to take out of college? (57:01) - What do you know now that you wish you knew at the start of your career? (59:57) - How to Earn FREE CPESign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our GuestJerry MaginnisLinkedIn: https://www.linkedin.com/in/jerry-maginnis-18a47813/Read Jerry's book, Advice for a Successful Career in the Accounting Profession: How to Make Your Assets Greatly Exceed Your Liabilities: https://a.co/d/azkmFmOConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Think the pathway to owning an accounting firm is linear? Think again.In this episode, Blake has a fascinating conversation with Scott “OKR” Scarano, an accounting firm owner with an unconventional background.Before becoming a successful firm owner, Scott started dealing drugs, got kicked out of UNC, and ended up with a felony conviction. But with persistence and grit, Scott cleaned up his act, got back on track with his accounting degree, and hustled his way up to leading an accounting practice approaching $2 million in annual revenue.Scott gives an honest account of his journey—the highs, the lows, and the lessons learned along the way. He talks about the mistakes he made scaling his firm and the tools and systems he implemented to get “out of the work” and create more freedom in his life.These days Scott is pursuing his creative passions, like rapping as "OKR," while his firm runs smoothly in the background.His story offers inspiration that firm ownership isn't one-size-fits-all and that with the right mindset and support, unlikely entrepreneurs can thrive in accounting.Sponsor Check out our Sponsor LiveFlow — Advanced Financial Reporting on AutopilotChapters(00:46) - Blake's first impressions of Scott (07:18) - The definition of a successful firm (11:32) - Scott works an hour a week on his firm (12:13) - The bottom line: What Scott takes home (13:36) - Are you planning to grow the firm? (15:37) - Scott felt guilty about not doing the work (16:59) - How Scott started his firm (21:38) - Learning from mistakes (23:33) - Scott's felony charge and what it taught him about business (26:06) - The similarities between pricing drugs and accounting services (32:13) - What did you do after you bought the firm? (35:59) - Getting stuck at $1.2 million revenue (36:44) - How EOS changed things (38:29) - What is Padgett? (39:28) - Back to EOS (44:52) - Joining XPAC, the Xero Partner Advisory Council (48:31) - Stuck in Mexico during COVID caused a mindset shift (51:20) - Cal Newport and digital minimalism (56:09) - What Scott is working on next (01:01:41) - Where to reach Scott and how to listen to Accounting High (01:04:05) - Where do you want to see the accounting profession go?Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Scott ScaranoWebsite: https://www.accountinghigh.com/LinkedIn: https://www.linkedin.com/in/scottscarano/Twitter: https://twitter.com/scottscaranoLearn more about Scott's firm, Padgett NCWebsite: https://raleigh.padgettadvisors.com/index.phpConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

From tracking gambling sessions to offsetting winnings with losses, professional gamblers and enthusiasts alike need to know how to beat the house when it comes to taxes. Join Certified Public Accountant Zak Zimbile, owner of a remote CPA firm specializing in gambling taxation, as he breaks down federal and state requirements for reporting gambling income. Zak leverages his decade-plus of experience advising recreational and professional gamblers across the country to explain what counts as gambling income, how to properly track activity, when winnings must be reported, and how losses can be used to lower your tax bill. With insights ranging from tax forms to watch out for to foreign reporting requirements, this episode helps gamblers and tax professionals alike formulate strategies to minimize the house's take.Sponsor South Carolina Association of CPAs (SCACPA) - https://earmarkcpe.promo/scacpaChapters(00:00) - Preview: How professional gamblers stay under the radar (00:57) - Earn Free CPE (01:18) - Welcome Zak to the show (03:31) - How did you get into this niche? (05:05) - What is considered gambling income? (06:36) - How do people keep track of all of their winnings and losings? (08:19) - How do you recommend your clients keep track of all of this? (11:03) - Why is it so important to track this data (15:10) - Do you direct your clients to any specific sites that keep good records of bets? (16:35) - Where does the IRS publish this information on gambling and sessions (19:08) - Why can a W-2G and tracking by session be beneficial? (22:24) - Do these tax laws apply the same for professional vs recreational gamblers? And lets talk a little more about how pros are defined (25:15) - How does the IRS treat gambling winnings on a tax return? (30:34) - Does the IRS push back on the professional vs amateur classification (31:59) - How do taxes vary state to state on gambling wins and loses (35:45) - Do you see gamblers relocating specifically for tax purposes? (37:51) - Has video game gambling taken off? (39:20) - Are there any other tax forms I may receive or deal with related to gambling? (44:24) - What do I need to know about gambling in a foreign country? (49:20) - What is your favorite and the hardest part about this niche? (53:03) - Wrap up and where to reach ZakSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Zak ZimbileTwitter: https://twitter.com/ZakTheCPALinkedIn: https://www.linkedin.com/in/zachary-zimbile-cpa-5a4b2224/Learn more about Zachary Zimbile, CPAWebsite: https://www.zakthecpa.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Major changes are afoot in the world of QuickBooks. QBO and Payroll prices are going up. Intuit is phasing out QuickBooks Desktop Pro while touting QuickBooks Online and Enterprise as the future, though Hector predicts Desktop will still have a 2024 edition. QBO Advanced still needs improvements, like reverting to a static navigation bar, and Hector is excited about new integrations with QuickBooks Checking. Tune in for insights from Hector Garcia, CPA, on the past, present, and future of Intuit’s small business accounting software.Sponsor South Carolina Association of CPAs (SCACPA) - https://earmarkcpe.promo/scacpaChapters(00:00) - Quickbooks dropped the ball with QuickBooks Checking (00:57) - Earn Free CPE (01:18) - Welcome Hector back to the show (02:41) - QuickBook Online price changes (06:46) - How will Intuit make sure its LLM is learning the right things? (10:17) - What's new with QuickBooks Desktop Pro and Premier? (18:26) - Why can't QBO do better inventory and what apps do you recommend for inventory? (19:43) - Let's talk about QuickBooks Checking (27:25) - Are you recommending QuickBooks checking to clients? And what do they need to do to get to that point? (31:30) - Revisiting Hector's 2022 predictions for QuickBooks Desktop (33:06) - Some new features (37:41) - Hector's QuickBooks browser extension RightTool (40:44) - How do you protect client information in RightTool (42:12) - Hector sold his tax practice and he's having a conference in Miami (46:19) - We're launching a new QuickBooks podcast!Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Hector Garcia, CPALinkedIn: https://www.linkedin.com/in/hectormgarciacpa/Subscribe to updates about the Unofficial QuickBooks Podcast: http://eepurl.com/iw4kpELearn more about Hector's conference in Miami: https://altaccountant.com/creative/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Follow the journey of Keeley Favoino, CPA, from her background in accounting at various organizations, including EY, Starbucks, OfferUp, and Farmer's Fridge, before joining Foxtrot, a modern corner store concept. Foxtrot's accounting department was initially focused on bookkeeping, but as the company grew, so did the need for a more robust accounting system. Keeley led the transformation from cash basis accounting to GAAP financials using QuickBooks Online, creating streamlined processes and establishing communication channels between departments. As Foxtrot continued to expand, Keeley and her team decided to upgrade to NetSuite, a platform that could better handle their reporting needs and integrate well with their existing tech stack.Sponsor Check out our Sponsor LiveFlow — Advanced Financial Reporting on AutopilotSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appChapters(00:22) - Preview: Being curious and finding the right fit (01:31) - Earn Free CPE (01:52) - Welcome Keeley to the show, and please tell us about FoxTrot (06:15) - What did Foxtrot look like in the beginning? (09:06) - What did the accounting team look like when you joined? (12:28) - How did you start working with startups? (25:30) - What came after OfferUp? (32:37) - Walk us through your moves with setting up systems (46:49) - What were your next steps and systems you implemented (49:19) - How did you pick your ERP system? (50:56) - What is a 4-4-5 Calendar (01:02:02) - What is your favorite thing about NetSuite? (01:10:26) - What is next for Keeley? (01:12:22) - What advice would you give to a young public accountant that is interested in startups? (01:16:08) - Wrap up and how to connect with KeeleyConnect with Our Guest, Keeley FavoinoLinkedIn: https://www.linkedin.com/in/keeley-favoino/Learn more about Foxtrothttps://foxtrotco.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Blake Oliver is joined by Katherine Studley and Jim Swiech, the founders of Prisma Tax Group. Katherine and Jim specialize in helping OnlyFans creators and sex workers with their accounting and tax needs. They discuss the unique challenges facing these clients, as well as the common misconceptions and stereotypes surrounding the industry. Katherine shares how she built her business through TikTok and Instagram, and Jim explains how their pricing structure and hiring practices have contributed to their success. Tune in to learn more about this fascinating and underserved niche in the accounting world.Sponsor Check out our Sponsor LiveFlow — Advanced Financial Reporting on AutopilotSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appChapters(00:00) - Preview: Everyone deserves judgment-free financial representation (01:14) - Earn Free CPE (01:34) - Welcome Katherine to the show (02:40) - Background on Jim (04:15) - Who are your clients? Are they all OnlyFans creators? (05:12) - Chapter 6(08:24) - Do you see sex workers being discriminated against in audits? (13:33) - What deductions should OnlyFans creators be taking? (14:36) - What are the biggest challenges you face working with OnlyFans creators? (16:16) - How do you make 1040s work? (18:05) - Where are you finding talent, and how are you training them? (21:48) - What was the biggest lift to get ClickUp to work for your firm? (22:56) - How do you like ProConnect compared to other software you've used in the past? (27:16) - What other apps do you use or recommend? (31:17) - Chapter 15(32:26) - How do your clients get into this line of work? (35:08) - What type of income are your clients making from this? (37:38) - Are you worried about TikTok potentially getting banned in the U.S? (41:08) - Why do banks or payment processors give OnlyFans creators such a hard time? (42:08) - Give us a sense of the size of the industry (44:51) - What are some tips on creating content that appeals to your target audience (47:56) - Human-trafficking and sex-trafficking training (52:30) - Wrap up and where to reach Katherine or learn moreConnect with Our GuestsKatherine Studley: LinkedIn: https://www.linkedin.com/in/katherine-studleyTwitter: https://twitter.com/theonlyconsultFacebook: https://www.facebook.com/katherine.studleyInstagram: https://www.instagram.com/the_only_consultantTikTok: https://www.tiktok.com/@the_only_consultantJim SwiechLinkedIn: https://www.linkedin.com/in/james-swiech-cpa-b9334420/Learn more about Prisma Tax Grouphttps://www.prismatax.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

In this episode of the Earmark Accounting Podcast, Blake talks with Stacey Feldman, CPA, about her experiences in the world of CPG and accounting at PopSockets. They look at the challenges of scaling a startup, from tracking components in a supply chain to accounting for inventory costs. Stacey also reveals insights around simplifying supply and the importance of real-time data for accurate accounting.Sponsor Check out our Sponsor LiveFlow — Advanced Financial Reporting on AutopilotSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appChapters(00:00) - Preview: The importance of merging accounting and finance (00:48) - Earn Free CPE(01:09) - Welcome Stacey Feldman to the show(04:10) - Stacey's career path in the CPG industry(11:20) - What was the first big challenge that you had to solve in accounting for Pop Sockets?(15:09) - What did you map with the supply chain?(25:39) - What put PopSockets on the map and scaled the brand?(28:20) - What is FBM?(28:53) - How did you do all the accounting for PopSockets? What tools did you use? (36:58) - PopSockets 14 Million Dollar mistake(42:18) - What lessons have you learned regarding customer discounts? (47:48) - Differences between full manufacturing and light manufacturing(54:01) - What other cutting edge technology or interesting tech is Sunday using?(01:03:49) - Wrap up and how to connect with Stacey Connect with Our Guest, Stacey FeldmanLinkedIn: https://www.linkedin.com/in/feldmanstacey/Learn more about Full Send Financehttps://www.fullsendfinance.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Ariel Menche recounts his FP&A journey - from his tenure with KPMG and the WWE, to FP&A consulting to startups. His strategic financial advisory story highlights valuable FP&A lessons, including insights about data's impact on a CFO's role and establishing best practices for financial model development.Sponsor Check out our Sponsor LiveFlow — Advanced Financial Reporting on AutopilotSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appChapters(00:00) - Strategic finance(00:49) - Earn Free CPE(01:11) - Welcome Ariel to the show(03:17) - How Ariel got into FP&A pro wrestling(09:19) - What did the financial models for the WWE look like?(13:24) - Tell me more about these sheets you created to keep track of accrued expenses(17:58) - What gave you the idea to do this?(19:55) - What did you do with your extra time?(20:54) - What were the most memorable KPIs at WWE? (24:39) - What's the difference between working for the WWE and now running FP&A for startups(34:21) - How did you learn how to build financial models? Do you have advice on how to start?(46:38) - What is your favorite type of business to model?(48:41) - Ariel shares an example where a formula works out that he wasn't sure about (51:49) - Do you have any advise for people who want to do what you do? (56:23) - Wrap up and where to reach Ariel (58:11) - Remember to go earn FREE CPEConnect with Our Guest, Ariel MencheLinkedIn: https://www.linkedin.com/in/ariel-menche/Learn more about Raftel Strategyhttps://raftelstrategy.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

In this episode, Blake and Ron Baker discuss the subscription economy. They delve into the origins of the terminology and how CPAs and accountants can provide more value to their clients by prioritizing relationships over services. This is a must-listen for anyone interested in the subscription industry, which is projected to surpass $1 trillion by 2025.Many thanks to our sponsor, Anchor!To learn more about Anchor, visit https://earmarkcpe.promo/anchorSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appChapters(00:00) - Preview: A firm can't be everything to everyone (01:16) - Earn Free CPE(01:33) - Welcome Ron Baker to the show(03:11) - What does "subscription economy" mean?(04:33) - What does the subscription model look like for accounting firms?(13:10) - If I'm not billing hourly, how do I make sure that my team doesn't get completely overwhelmed?(16:41) - Why there is a shortage on accountants?(26:39) - Power of different pricing models(32:48) - Why don't accountants charge based on how many assets they manage?(42:37) - What CPA firms do to impact people's lives(45:28) - How accountants can approach thier clients in a different way (51:21) - Amazon never would have happened if Jeff Bezos thought like an accounting firm(57:24) - Accounting firms want to change but don't(01:04:47) - What does the future of accounting look like?(01:06:32) - How to contact Ron BakerConnect with Our Guest, Ron BakerLinkedIn: https://www.linkedin.com/in/ronbaker1/Twitter: https://twitter.com/ronaldbakerLearn more about VerasageWebsite: http://verasage.comGet Ron's book"Time's Up!: The Subscription Business Model for Professional Firms": https://amzn.to/3y7GfxbConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

We’re talking to Chase Birky, CEO and co-founder of Dark Horse CPAs, a non-traditional CPA firm. Learn the advantages and challenges of being a CPA firm, the importance of creating a positive work environment for staff, and the need for the accounting profession to attract and retain more young talent. Tune in to hear insights into alternative paths for CPAs and how the industry can work towards creating a more sustainable and fulfilling workplace culture.Many thanks to our sponsor, LiveFlow!To learn more about LiveFlow, visit https://earmarkcpe.promo/liveflowChapters(00:00) - EAP 42(01:13) - Welcome Chase to the podcast (02:50) - Unpacking the "Anti-CPA Firm" concept(07:16) - What is different about Dark Horse versus the traditional partnership model?(10:30) - Office Space should be mandatory viewing and work/life balance (19:42) - Are there any issues running a CPA firm the way you do?(25:28) - Does you firm do audits?(26:17) - Why did you decide to make your firm a CPA firm?(28:33) - What things have you had to go through as a CPA firm? Peer review?(33:56) - CPA firms can't give equity to non CPAs(40:15) - If you were the president of the AICPA what would you be saying to firms?(44:22) - Blakes reads posts on r/accounting about the industry (53:53) - Wrap up and how to reach Chase and earn free CPESign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Chase BirkyLinkedIn: https://www.linkedin.com/in/chasebirky/Learn more about Dark Horse CPAsWebsite: http://darkhorse.cpaConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Tim Petrey shares his journey from starting as a receptionist to becoming a partner in his CPA firm and founder of a payroll service. He discusses how his firm, HD Davis CPAs, evolved from a tax business to a full-service advisory firm and how they acquired small practices to grow. Tim also emphasizes the importance of adopting technology to streamline processes. Tune in to hear more about Tim's journey and the lessons he learned along the way.Many thanks to our sponsor, LiveFlow!To learn more about LiveFlow, visit https://earmarkcpe.promo/liveflowChapters (00:00) - Preview: We want to be the Chick-fil-A of payroll providers(01:10) - Welcome and Tim's introduction(06:29) - What was your job when the 2008 financial crisis hit?(11:21) - What did things look like from a tech perspective when you started and what did you do to change it?(19:25) - Tim's thoughts on time sheets(31:11) - How do you price CFO or advisory services?(46:05) - Some of Tim's accolades(46:54) - How to create a better workplace(51:58) - How to connect with TimSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Tim Petrey LinkedIn: https://www.linkedin.com/in/petreycpa/Learn more about HD Davis CPAsWebsite: http://hddaviscpas.proConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Blake Oliver is joined by Ben Sutton, the founder of Mazuma. Mazuma offers core monthly bookkeeping services, reconciliations, basic financials, and tax returns for a flat fee of $180 per month. Ben believes small businesses need services traditional accounting firms don't provide, and he wanted to give them the support they need. He found it possible to offer bookkeeping services at a low cost, as long as the scope of services and what clients can and cannot do is carefully limited.Many thanks to our sponsor, LiveFlow!To learn more about LiveFlow, visit https://earmarkcpe.promo/liveflowSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Episode 40(01:33) - Background on Ben Sutton(11:29) - What deliverables do you send your clients each month or quarter?(16:37) - Do you have a niche that you specialize in?(22:28) - Where are your employees located?(27:28) - What is your typical technology stack for clients?(40:35) - What tax software do you use?(50:04) - How many clients do you have per bookkeeper?(52:59) - How are continuing to grow your business?(55:38) - BONUS: Opinions on CPE(58:57) - How to connect with BenShow NotesListen to the Earmark Podcast interview with Argel Sabillo referenced in this episode: https://podcast.earmarkcpe.com/episodes/building-an-offshore-team-in-the-philippines-from-0-to-15-staff-in-4-yearsConnect with Our Guest, Ben SuttonLinkedIn: https://www.linkedin.com/in/benleesutton/Learn more about MazumaWebsite: http://mazumausa.comConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Half of accountants believe that diversity is important. Half do not. Meanwhile, efforts to increase diversity in accounting firms have had disappointing results. Todd Shapiro and Kari Natale of the Illinois CPA Society join to discuss why and what the profession should do about it.Many thanks to our sponsor, LiveFlow!To learn more about LiveFlow, visit https://earmarkcpe.promo/liveflowSign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Preview: Coninue to talk about the diversity issues (00:54) - How to earn FREE CPE(01:16) - Overview of the diversity problem in the CPA profession(04:34) - Tell us about your internship program(10:02) - Why are accountants leaving the profession?(14:17) - Things firms can do to help these employees be better preprared(24:39) - Launching 2.0 version to ensure success once they are at a job(28:13) - 36% of accounting profession doesn't think DEI is important(32:09) - Organizations make better decisions when employees are diverse(41:12) - What can universities and schools do to prepare accounting majors better?(42:45) - What is it that alumni felt like they were unprepared to do?(45:09) - Should schools be teaching more soft skills(51:18) - Wrap up and where to reach Todd and Kari Show NotesAccountants and DEI: By the numbers | Accounting Todayhttps://www.accountingtoday.com/list/accountants-and-dei-by-the-numbersRead "A CPA Diversity Report: Uncovering the Barriers to Success"https://www.icpas.org/information/professional-issues/cpa-diversityConnect with Our GuestsTodd ShapiroLinkedIn: https://www.linkedin.com/in/todd-shapiro-536b6b1/Kari NataleLinkedIn: https://www.linkedin.com/in/karinatale/Learn more about the Illinois CPA Societyhttp://icpas.orgConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Michael on LinkedIn: https://www.linkedin.com/in/michaelly/Learn more about Reconciled: https://reconciled.com/Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/