We're all exposed to dozens of online ads daily (most of which we find annoying & won't remember).So, why do so many small businesses think that paid ads are the best way to market their business?While paid ads may generate short-term results, they're often viewed as intrusive & less authentic.On the other hand, organic marketing lets customers discover your business more naturally, fostering trust and building stronger relationships.Join Business Coach & Consultant, Jevon Wooden, on the Standout Business Show who's breaking down 5 ways you can leverage relationships in organic marketing.Listen up 'cause Jevon is sharing how you can develop organic marketing strategies that encourage repeat business & referrals - and not just grow your business but build a community.Episode ResourcesConnect with Jevon WoodenLearn how you can stand out without the burnout of being constantly online.Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds ...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

How do you humanize your brand and build real human connections in the online marketing world?Being an entrepreneur can sometimes feel like you’re all alone on an island. You've been taught to guard your turf - that you shouldn't share your ideas, and you certainly shouldn’t open up about your mistakes and failures.This week's guest, Joshua B. Lee is joining to bust that mindset wide open. He's the founder of StandOut Authority where he helps his clients create real human connections online and build long lasting relationships and brand advocates that last a lifetime.Joshua's called "The Dopamine Dealer of LinkedIn” so stay tuned as we take a deep dive into the art of creating authentic connections & share practical strategies to create authentic relationships on LinkedIn. Episode resourcesConnect with Joshua B. LeeLearn how you can stand out without the burnout of being constantly online.Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds…and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

How can you build a community of brand advocates that love your company as much as you do?After all, your customers don't need another thing; instead, they want to feel a part of somethingWhat if you built your sales and marketing strategy around your customers so that you've developed an engaged, lifelong community?Crack the code of creating a loyal tribe of brand cheerleaders with this week's guest, Laura Gastos Young—a seasoned sales copywriter and marketing strategist. Discover why simple data collection from surveys isn’t enough, and gain insights on how to extract more meaningful information from customer interactions. Laura also shares the art of crafting the perfect questions to unearth your customers' real needs and desires - and how to position them as the hero of your brand narrative.Together we'll explore the often overlooked, yet potent value of connecting with customers beyond the digital realm, and how these minor yet strategic actions can yield significant insights into your customer's world. Are you ready to reshape your approach to customer engagement? Tune in 'cause Laura is going to share how you can connect with your audience so they engage more, buy more, and spread your message happily.Episode resourcesConnect with Laura Gatsos YoungLearn how you can stand out without the burnout of being constantly online.Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds ...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes? They're proof that you don't have to be the smartest, the most gifted, or special person to find success.After all, most wildly successful businesses can trace back their success to a fluke, happenstance, or fortunate coincidence (a.k.a. A Happy Accident)Their secret is how they leveraged it!This weeks guest on The Standout Business show is Dennis Geelen and he believes that you just need to be ready to recognize a Happy Accident moment when it comes along, and take action when it does!Dennis is a fervent believer in harnessing Happy Accidents.  During our conversation he shares his three-stage process to create success stories: setting the stage, experiencing a happy accident, and recognizing and capitalizing on it.Dennis is Founder of consulting company Zero In, and the author of 'The Accidental Solopreneur' and The Happy Accident Newsletter.'Join us as we take a deep dive into what it takes to leverage your own luck in running a standout business.

Is Podcasting having its moment?With an astonishing 177 MILLION avid podcast listeners, there's lots of opportunity for you to share your expertise and have deeper more meaningful engagements with your target audience.But can you actually make any money at it?Can a podcast provide with an authority platform that shines like a beacon and draws your ideal clients to you?This week's guest, Sheryl Plouffe has made it her mission to help coaches, consultants, and entrepreneurs to scale their businesses with profitable podcasts via her Seven Figure Podcaster Program.Sheryl guides us through her proven approach to securing potential guests, fostering lasting relationships, and nurturing successful collaborations. Takeaways: The importance of a high ticket offerThe three P's of 7-figure podcasts: Platforms, Partnerships, and PatronsHow podcasts nurture collaborations, summits and workshops Episode ResourcesConnect with Sheryl Plouffe and register for the Iconmaker Live eventLearn how you can stand out without the burnout of being constantly online.Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds ...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Why is selling a service so difficult?  After all, if you're a professional service provider, sales is probably not your core expertise and none of us want to come off as a 'salesy-weirdo.'  The truth is, service providers can often have challenges with:✅ Talking about and asking for money✅ Building relationships quickly with potential clients✅ Over-educating potential clients✅ Not knowing how and when to ask for the business without looking pushy or salesyTo help solve this dilemma, I've invited sales trainer extraordinaire, Adam P. Boyd onto the Standout Business Show to share how you can speak to your market so that they get how you’re different.Adam shares his valuable insights on the pivotal role deep conviction and right timing play when it comes to asking for business - all done without seeming too 'salesy' or pushy - and crafting a repeatable process to attract new business.Listen up as we take a deep dive into how you can create a repeatable process for earning new business.Episode ResourcesConnect with Adam BoydLearn how you can stand out without the burnout of being constantly online.Watch this bingeable set of 1-minute videos:  Stand Out In 60 Seconds and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Ever wondered how to captivate your audience in less than a minute? The secret to grabbing & holding attention these days is keeping it short and to the point. This is especially true when it comes to video.And even if you've NEVER imagined yourself as a video content creator, there is a super simple way to create great video content of you spontaneously sharing your best insights. By far the easiest & most common way to spread your message to the right audience is to be a guest on somebody else's podcast. In this solo episode I'm sharing how you can transform your podcast guest opportunities into a treasure trove of content using my approach to answering questions within a tight time-frame, thus ensuring an engaged audience. For the past year, I've been part of a mastermind hosted by Michelle Mazur called the Expert Up Club, and she invited us to get on a Zoom call to share just one 'expert trick.' This episode is a recording from that meeting where I'm sharing my trick where the group put me on the spot to do a live demonstration of what I was sharing with them on the art of answering any question in less than a minute - starting with a good hook.Takeaways:✅ Creating hooking elements in your responses ✅ The importance of being able to captivate an audience quickly & efficiently✅ How to handle commonly asked questions in a concise, impactful way✅ Recording yourself with a simple setup using a camera or a smartphoneDon't miss out on this opportunity to make your podcast speaking engagements more intriguing and impactful!

Can you spot a 'pitch slapper' from a mile away? We've all seen them in our inbox. And if you're at all active on LinkedIn, you're probably getting "pitch slapped" daily.A myriad of messages that say something along the lines of: "I've got the greatest thing since sliced bread here and let me go on about it - in fact why don't we just get on a call?"This week's guest on the Standout Business Show, agency owner, Megan Killion has an antidote to this cringiness.Megan brings her 15 years of experience to the table, sharing her refreshing perspective on how to get your brand, product or service across without coming off as insincere or pushy. She believes that the key to standing out in a crowded market lies in creating your own content & creating your own community.And understanding that people are a lot more likely to buy from you if they feel like they found you, rather than the other way around.Join us as Megan walks us through how you can engage and reach out to your target audience - with no cringe involved.Get ready to rethink your approach to outreach. Takeaways: LinkedIn prospecting and messaging strategies that really work. Secrets to crafting an engaging message that strikes a chord with your prospectsThe surprisingly powerful tool of polls for sparking meaningful interaction. How your content marketing strategy can make your prospects the hero of the story. Episode ResourcesConnect with Megan KillionLearn how you can stand out without the burnout of being constantly online.Watch this bingeable set of 1-minute videos:  Stand Out In 60 Secondsand start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you ready for success & exponential growth?  This year?'cause, here's the thing:Our minds are mostly trained to guard against failure. After all 70% of startups fail in years 2-5 so we really need to be thinking about future-proofingBut, when it comes to the future, ask yourself this: how would your business change if you could triple your revenue overnight? If you could get not one, but 100 of your dream clients? It would be great, right? It could be. But only if you’re ready for it. While you may have a ton of backup plans for failure I'll bet you don't have any for massive success.We think a lot about the worst thing that could happen and we plan for it, but it's rare that we do this for the best-case scenarios.It's more important than ever for us to imagine a successful & sustainable future... To help us do that, I  invited digital marketer & trend analyst, Adriana Tica onto the Standout Business Show.Listen up because Adriana is going to walk us through how you can build a solid foundation for long-term sustainable growth AND future proof your business! Adriana underscores the importance of laying a rock-solid foundation, making the right client choices, and assembling the perfect team for long-lasting success.Don't forget to join us every Thursday at 11 am Eastern Time for more insightful business strategies. Let's build standout businesses together!Episode ResourcesConnect with Adriana TicaWant to learn how you can stand out without the burnout of being constantly online?Watch this bingeable set of 1-minute videos:  Stand Out In 60 Secondsand start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding yourself back from speaking up and standing out. If you're selling higher ticket 1:1 coaching or consulting,  be careful: 'cause there's a problem with "how-to" content.And depending on how you do it, the clients you love to serve will struggle to connect with you if you make this big mistake.What is the mistake and how do you avoid it?Join this week's special guest, Robb Gilbear, as we break down the trap and what you need to do to avoid it.Robb joined the show this week to shed light on how an overemphasis on information content can disconnect you from your audience. In our conversation, we unraveled the nuances of crafting a content strategy that does more than just showcase your expertise. Robb shares his insights on the importance of infusing your unique perspective and personality in your content and fostering meaningful relationships with your audience.Stay tuned!! Episode ResourcesConnect with Robb GilbearWant to learn how you can stand out without the burnout of being constantly online?Grab my free training:  Stand Out In 60 Secondsand start connecting with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Ready to stop with the endless social media posting? Or praying that clients find you?Are you sick of suffering from social media malaise where you're exhausted from chasing traffic & growing followers?What if you could opt out of that frenzy?When it comes to building a standout business, most people think they need:✅ A Perfect website✅ A Large social media following✅ Weekly emails✅ Pretty graphics✅ Perfect packagesThis week's guest, Michelle Warner, believes that instead, you can get off the social media bandwagon by building real connections that lead to real clients and real revenue.A system she's developed called Relationship MarketingMichelle's on a mission to design tiny companies that are built to last.Listen up, 'cause we're taking a deep dive into how you can shift from traffic marketing to relationship marketing.Episode ResourcesConnect with Michelle WarnerWant to learn how you can stand out without the burnout of being constantly online?Grab my free training:  Stand Out In 30 Secondsand start filling your calendar with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Get ready to revolutionize your content creation game!  I'm sharing my 5 step process that I teach my clients that'll provide you with an endless list of what you should be talking about......that will truly be your best content yet!! I'm also revealing the extraordinary strategy of myth-busting to create content that generates demand for your offerings by changing your audiences' perspective.Listen up! This episode is brimming with actionable tips and practical strategies to supercharge your content. Episode ResourcesGet the Mythbusting trainingWant to learn how you can stand out without the burnout of being constantly online? Grab my free training:  Stand Out In 30 Seconds...and start filling your calendar with absolute dream clients who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Ready to make LinkedIn work for you like never before? This insightful conversation with messaging specialist Chala Dincoy will arm you with the knowledge to make a striking impact in just 30 seconds! We dive into the power of LinkedIn's profile video feature, sharing tried-and-true strategies that work wonders and pitfalls to avoid. From analyzing robust profile videos from host, Brad Powell & previous guests Rob Gilbear Liz Hamlet & Sonal Bahl  to discuss the immense power of niching. This episode will revolutionize the way you present yourself on LinkedIn.But that's not all. Chala and I also take a deep-dive into how to create resonating messages that hit home with your target audience and the immense value of honing in on a distinct problem you can solve. We also delve into why, in this post-COVID sales cycle, video content is the undisputed king, and what you can do to leverage it effectively.Lastly, we touch upon ways to maintain a robust presence on platforms like LinkedIn and YouTube. We share indispensable tips on how to use weekly live streams and other strategies to remain relevant and visible to your audience. So, if you're keen on standing out and making a mark in your chosen industry, this is one conversation you won't want to miss. Episode ResourcesConnect with Chala DincoyListen to the full episode with Robb Gilbear - Screw Your Funnel, Build A Rocket Ship InsteadListen to the full episode with Liz Hamlet - Anti-Social Networking: The New Way To Build CommunityWant to learn how you can stand out without the burnout of being constantly online? Grab my free training:  Stand Out In 30 Seconds and start filling your calendar with absolute dream clients coming to you who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Are you sick of social media? Feeling overwhelmed by the constant noise? How do you avoid blending in but also avoid the burnout that comes from being constantly online?Discover the cure for social media burnout in our enlightening conversation with digital marketing expert, Pamela Foley! Pamela runs a digital marketing agency where she helps women over 40 be seen and heard online.As a former attorney, she knows how to cut through the B.S. with a concise, clear and persuasive message.Takeaways:✅ How small business owners can strategically use social media to build relationships and get clients. ✅ The importance of having a plan, engaging with people, and understanding your target audience.✅ How to draw upon your experience and knowledge to create a captivating story that resonates with your target audience. ✅ The importance of approaching the Internet like a never-ending networking conference and making meaningful connections. Don't miss this insightful conversation with Pamela and learn how to navigate the digital world without burning out!Episode ResourcesWant to learn how you can stand out without the burnout of being constantly online? Grab my free training:  Stand Out In 30 Seconds ...and start filling your calendar with absolute dream clients coming to you who know they’re a perfect fit for your offer.​If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

Ready to unlock the true potential of short form video for your business? In this eye-opening episode of the Standout Business Show we're exploring how these easily digestible, super-shareable videos can rapidly spread your message and forge stronger personal connections with your audience. Learn how everyday entrepreneurs, with zero video-making experience, can create their own Mic Drop Moments to skyrocket their visibility on platforms like LinkedIn.I'm showcasing five stunning examples from clients who've harnessed the power of short form videos to stand out in their respective industries. Discover the astonishing success story of a friend who amassed over 100,000  Instagram followers in a matter of months through simple yet impactful short form videos.Plus, find out how to effectively use animated captions and relatable personal content to truly resonate with your target audience.Don't miss this golden opportunity to elevate your business's social media presence by mastering short form video. Tune in and let these 5 case studies guide you through the process of creating engaging, effective content that leaves your audience wanting more! Unleash your inner video master!Episode ResourcesSupercharge your short form video content with 40 Video Hooks that work for any niche: http://40videoideas.comMake your own Mic Drop Moments. Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer.Check out Mic Drop Moments

Ready to break free from the noise and build a high-ticket business based on trust? This week I'm flipping the script on conventional online marketing wisdom and revealing how to become an in-demand company without getting lost in the chaos. The big problem that most high-ticket coaches and consultants face when it comes to their marketing is that they're trying to reach the largest audience possible to drive traffic to their offer.But there's an alternate route.Listen up because I'm sharing the three essential steps to create a business that thrives on trust, rather than traffic.Episode ResourcesMaking your business different is crucial to your success, but where do you find the steps to actually do it? Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.Join 4,500+ standout business leaders for free.

What would you do if you had the courage to stand out? What would you do if you believed that you were completely unstoppable?How would you approach your day? Your work? Your relationships?If you've been feeling any of the post-pandemic "blah" of just having to settle for what everyone is calling "the new normal" then listen up to my conversation this week with Alyssa Gioscia.Alyssa came on to talk about how you can challenge yourself to think bigger, and go after the things that feel impossible.(On her website she asks the question: What if reaching that ‘impossible goal’ was simply… next Wednesday? )Listen up because she's sharing her proven methods to build positive momentum toward your dreams.Episode ResourcesMaking your business different is crucial to your success, but where do you find the steps to actually do it?The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.Join 4,500+ standout business leaders for free.

It's no secret that AI is taking over the biz world, from content creation to customer service to "omg it's coming for my job!?"The BIG fear is that if you don't start figuring out how to adopt AI, you'll risk falling behind your competitors and miss out on the numerous benefits it offers.But there's no need to get left in the digital dust.This week's guest on The Standout Business Show, Stephanie Nivinskus, brought her 30+ years experience developing, testing & optimizing marketing strategies that convert for some of the biggest brands in the world.In this episode, she shared her secrets on using AI to achieve higher conversion rates and maximize your marketing ROI.Listen up to learn:✅ How you can kick AI overwhelm to the curb and focus on what you really need to know!✅ How to easily adapt your marketing materials to appeal to niche audiences!✅ Get more leads and maximize your conversion rate on a daily basis!Episode ResourcesConnect with Stephanie NivinskusMaking your business different is crucial to your success, but where do you find the steps to actually do it?The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.Join 4,500+ standout business leaders for free.

What if you went from creating boring content to posting like a pro?or from having everyone ignore your content to getting crazy engagement?or flailing as a creator to honing your message with insane clarity?Well, if you've been following Ryan Musselman on LinkedIn this past year, then you've already started this journey.Wielding his flaming sword of fire🔥 Ryan's been blazing a trail for the rest of us to follow on LinkedIn to both build & monetize engagement.Buckle up 'cause we're going to take a deep dive into how Ryan creates his irresistible content & how you can too using his proven methods.Episode ResourcesWatch Ryan's free training on how to create carouselsMaking your business different is crucial to your success, but where do you find the steps to actually do it? Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.Join 4,500+ standout business leaders for free.

What if you created a livestreamed event that brought sales and marketing professionals as well as founders and executives together for personal and professional development?And what if you made it exclusively for the late-night crowd?Then, what if you threw in a bunch of fun, unexpected, quirky stuff to help loosen up the business-y folks?What would this do for your brand?Can you actually turn a livestream event on Linkedin into revenue and dramatically grow your own brand?These are the questions that we're exploring with this week's guest on the Standout Business Show, Jessie Lizak - because this is exactly what she's done with her weekly livestream event, Whiskey Winsdays.Stay tuned 'cause we're going to take a deep dive into what it takes to turn a weekly virtual live event into multiple opportunities for business growth.Episode ResourcesMaking your business different is crucial to your success, but where do you find the steps to actually do it?  Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.Join 4,500+ standout business leaders for free.