The Stand Out CEO Show

Brad Powell

The Stand Out CEO Show is your gateway to building a stand out business in a crowded market with your personal brand. Join the live conversation each week with innovative leaders who share their process of how to build a remarkable and compelling business that's truly worthy of standing out and how you can claim your own unique, stand out style! We’re living in a world where anyone with a smartphone and an Internet connection can start talking directly to the people you want to serve. So there’s really never been a more exciting time to grow your personal brand and get your message out. But, if it was that easy, why is it that most businesses have a hard time figuring out how to earn the attention of the people who are going to buy their products or hire their services? Hosted by business video marketing coach Brad Powell. Brad helps entrepreneurs radically stand out with good video storytelling that connects so that they can reach the right crowd, engage with greater impact and transform their business or organization. As a former Outward Bound Program Director and National Geographic producer, Brad developed his video coaching programs to tap into your aspirations & sense of adventure and help you become bold and daring when you need to be so you can become the familiar face, trusted authority & go-to expert in your field. Each week on The Stand Out CEO Show we're sharing stories from innovative business leaders, founders and marketers that have great lessons for every one of us, but if YOU have a favorite, outstanding thought leader out there, send us a link to their work and let us know what you find inspiring about their work and maybe we can feature it in a future episode!

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Mar 9 2021
2 mins
How to build your profitable expert platform with Jeremy JonesHow to monetize a tiny audience with Ina Coveney
May 15 2022
38 mins
The New Rules of Marketing with David Meerman Scott
There used to be only three ways to get noticed: Buy expensive advertising, get the mainstream media to tell your story for you, or hire a huge sales staff to interrupt & tell people individually about your products.But now, with the myriad of new opportunities to market and promote yourself online, the key to success (and to standing out) is to think more like a journalist and publish amazing content that will build trust and affinity for your brand.These ideas form the main premise of the newly published 8th edition of "The New Rules of Marketing & PR" written by my guest, David Meerman Scott.As we've seen over the past two years where we could not meet one another face-to-face, the kind of online marketing that David writes about in his book has become even more essential.Here's the key takeaways from this episode:The old rules of marketing that haven't changed in the past 15 years.Newshacking - a word coined by David - and why it could be the most effective way to reach a wider audience.How the new rules are all about taking charge of your messaging and publishing content your audience looks forward to.Stay tuned for a deep discussion of what are the new rules of marketing that work today and how you can harness them to help your own brand stand out!Want to stand out as the face of your brand and get more engagement from your social media posts and videos?Earn the attention of people who know they’re a perfect fit for your offer with my FREE guide: 40 Video Engagement Post Ideas.
May 8 2022
33 mins
Crafting Your Stand Out Bio with Christina LawrenceDiscover Your Innate Marketing Genius with Christina FreiHow to create an avalanche of new clients on LinkedInWhy start a podcast in 2022 with Mark AsquithSecrets to building an engaged community on video with Ben ToalsonPower up your virtual speaking with Laurie SchloffHow to find your binge factor with Tracy HazzardHow to create awesome video tutorialsMy Favorite 3 Ways to Create Compelling Video ContentLeverage LinkedIn for Organic Leads with Molly StovoldHow to make the most engaging video content you've ever created
Break through the noise & create demand with your next video!  Join my FREE Mythbusting MasterclassAll of us creators, myself included, are just absolutely killing ourselves by doing tons and tons of how to videos and tons of educational and value content – because we all believe that this is the thing that we really need to be doing.Coming to the market place in our zone of genius and constantly teaching about the thing that we know best.And I’m going to say that this could be one of the things that’s absolutely hurting your business right now.In this video I’m sharing what I think is probably the most powerful thing that you can do when you are talking to your audience, especially when you’re making a video.I know that this is going against the grain of what everyone is teaching but I have to stand up for something and this is what I’m about to say.Why would this be a bad thing?Well, when you’re only talking about the thing that you know, there’s a couple of problems with that.I don’t care what niche you’re in or what field you’re talking about or what your expertise is, the information that you have to share is not that valuable.In fact, it’s already available everywhere. You can search for it on YouTube or you can do a quick Google search and you’ll probably get 10,000 results for whatever question you have.If the answer to everybody’s problem was just a little bit more information, then we’d all be rich. We’d all be slender and have lost our 50 pounds. We’d all have a beautiful spouse. We’d all have great jobs. We’d all be living this fantastic life.And yet here we are in the information age, and all this information has been dumped upon us, and most of us are in the same spot that we were before the time of the Internet.So if information alone isn’t the answer then what is the thing that you really should be trying to focus on when you’re coming to the marketplace and you’re wanting to stand out amongst all of the people who are shouting and talking about the same kinds of things that you’re talking about?You want to come forward with something that’s a bit polarizing.And you want to talk to your audience in a way that first of all they feel like you understand them. It’s not important that they understand you as much as you make them feel like you understand them.You want to make this personal connection in that way and by understanding them, you know that they have a belief system and it’s probably a limiting belief that is keeping them where they are, and keeping them from getting the thing that they would like that your business can help them with.And so there’s a before-and-after here and you want to come to their mindset knowing what their limiting belief is – and you want to challenge that belief.You want to bust it right open. You want to challenge this myth that they’ve created in their head and you want to bust it.You want to have them go, “Oh my gosh, I’ve never thought about it this way.”This is probably the most powerful thing that you can do when you are talking to your audience, especially when you’re making a video.So in the very next video that you make I want you to be thinking about what does my audience currently believe? What is the conventional wisdom that everybody is accepting that I know is limiting them, that I know that I want to challenge, that I know that if we think about it in this new way, then everything will change?And this is the way that you want to be approaching the next piece of content that you create.Want To Learn More?Join my FREE Mythbusting Masterclass
Feb 20 2022
17 mins
How to Simplify Your Livestream with Diana GladneyAre you ready to be remarkable?What Makes Work Resonate with Jay AcunzoHow To Make Great Content For Live VideosCreate content that matters with Pete LongworthLeading your most successful self-employed life with Jeffrey Shaw
Over the past two years practically everyone who shifted into working from home experienced the space and time to reflect on how they've always done their work.So many are questioning the idea of 'going back' to their job the way things were. This has led to what trend spotters are calling 'the great resignation' where more and more people are striking out on their own to live 'the self-employed life.'It's looking super attractive and motivated by the desire to have more freedom, more flexibility and the ability to follow your true passion and purpose, right?But, and this is a BIG but...Most of us who've chosen the work-for-yourself route have discovered that it often involves working longer and harder, having less time and less money, more uncertainty and overwhelm.You can easily find yourself running in a never-ending gerbil wheel of your own making - and feeling like you're getting nowhere fast.So now what?As a solo entrepreneur, how can you avoid this fate?Well, to help answer these questions I've invited Jeffrey Shaw on The Live Stream Show to unpack how you can live your best self-employed life.Jeffrey became one of the most preeminent portrait photographers in the United States. He decided to share his knowledge of business, branding, and marketing to support self-employed and small business owners as well as progressive-minded companies.He's the author of the new book, "The Self-Employed Life," that's full of strategies that will help your business reach your big dreams.Connect with Jeffrey ShawCheck out The Self Employed Business InstituteGet my FREE Big Reach Audio Guide
Jan 9 2022
38 mins