The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights

Brad Powell

Business As Usual? No Thanks.   Join host, Brad Powell, on a journey in search of the most surprising & imaginative ways to stand out from the crowd.

Discover content marketing ideas, business growth strategies and personal brand insights that help you make a bigger difference by doing business differently.

And bring your questions because our show is recorded 🔴 live!

That means YOU get to bring your own perspective and ask those burning questions that even the host may miss!

And engage with our community of smart, savvy Founders, Creators & Marketers who refuse to blend in.

This show will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, business coaches, consultants, agency owners and online marketers.

If you want to learn how to grow your personal brand and build a standout business, you're in the right place.

This show provides answers to questions like;
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?



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Episodes

Steady growth without spending a fortune on ads with Danny Young
Feb 5 2024
Steady growth without spending a fortune on ads with Danny Young
One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients. Typically you'll experience a great month with lots of new business. Then you and your team will buckle down and get busy doing great work for your clients. But, as that work comes to a close... your pipeline for attracting new clients looks all dry and dusty from neglect. 😱And you end up going through a long, dry period of scrambling and stress - not knowing where the next client will come from. What if there was a way for you to invest a modest amount of your marketing budget into an automated system that can run in the background that would provide you with a consistent flow of right-fit clients?And, if set up properly, would have people coming to you who know they're a perfect fit for your offer? Well, this week's guest, Danny Young joined to share his simple and affordable approach to using Facebook video ads to build an engaged audience, automate your lead generation and create epic experiences for your customers.Danny is the founder of a boutique Facebook Ads agency, specializing in audience growth and keeping your brand and products front of mind for your dream clients.Listen up because Danny walked us through his 5-step ad & audience framework in fine detail and provided this audio masterclass in full-blown ad mastery.Takeaways:The secrets of building real connections that not only capture leads but also foster trust and rapport, all with a surprisingly modest investment in automated ads.How to start and scale Facebook campaigns, the power of irresistible lead magnets, and the art of testing and optimizing to make every ad dollar count. Behind-the-scenes insights into the psychology of audience growth and the magic of retargetingGet ready for a deep dive into strategies that will make your service stand out in the bustling social media marketplace.ResourcesRegister for Danny's Fearless Facebook Ad Foundation Challenge
Cut short the sales cycle with short-form video
Jan 22 2024
Cut short the sales cycle with short-form video
When you have a service business it's just not as easy to sell your offer. People want to know a lot more more about you.They want to know who they'll be working with. In order to buy, they need to feel like they want to spend time with you.So, you need to show them who you are as much as you need to tell them about your offer.You need to create a nurturing experience that helps them get to know you so they'll feel like they're a good fit for your offer.But, here's the golden nugget: you can have a shorter nurturing experience IF they feel like they already know you and trust youby the time you're actually making your offer. And the easiest way to do that is through video.So, today I'm sharing a feed drop from Sarah Noel Block's podcast, The Tiny Marketing Show, where she interviewed me all about how to use short form video to build relationships with your followers.We talked about how your nurturing experience with your followers can be a lot shorter because it's such a personal experience when you're watching a videoPeople see your personality.You're building trust - because they see what you know, how you think & how you see the world.And your teaching them how to solve their problem through your short-form videosYou can really reduce your sales cycle because you're quickly answering the questions in their minds like:"Do I want to hang out with this person??""Do I believe that I'm going to get what they say I'm going to get?"Because - they've already proven that to themselves - after watching your videos.Episode ResourcesConnect with with Sarah Block:https://sarahnoelblock.com/standoutGet your FREE Endless Video Ideas prompt list
The perfect remedy for long, boring virtual summits - with Mia Moran
Dec 18 2023
The perfect remedy for long, boring virtual summits - with Mia Moran
The only thing worse than a long boring webinar...(you know the kind that goes on for 90 minutes, gives little value & then turns into a sales pitch)...is a much longer, boring virtual summit(that lasts for several days of long, boring webinars that turn into a pitch fest)Well, now there's a remedy thats been developed by this weeks guest, Mia Moran.Mia wanted to host a month-long event during the holiday time...(A time usually associated with additional stress)that would help her audience reset and rejuvenate in time for the New Year.She wanted to give people simple, daily steps that could be accomplished in just 5 minutes.And so, her 'Small Moves That Matter' 5-minute virtual summit was born!If you've ever wondered how to successfully host a virtual summit that's both engaging and efficien, then tune in because we're going to tell the story of how Mia has put together a daily series of 5-minute presentations for the whole month of December. And, bonus, each speaker created and submitted their own presentation - so, way less work than the normal amount required by hosting a multi-day virtual event.This totally goes into the category of 'many hands make light work' section of solopreneurship :))Takaways:Shifting from hour-long interviews to self-made 5-minute video presentationsThe challenges of organizing 31 individuals to create contentEssential tips on creating successful ,short videos and the necessity of a supportive teamEpisode ResourcesJoin Mia's FREE 'Small Moves That Matter' SummitLearn how short-form video can save you time ⏰ & make more sales.
The Winning Strategy for Online Course Creation: Micro Courses - with Matthew Biggar
Dec 12 2023
The Winning Strategy for Online Course Creation: Micro Courses - with Matthew Biggar
Are you planning on creating a signature course or group coaching program?  Is 2024 the year you're going to create and host the kind of experiential learning program that will help you impact more people and scale your business?     If your goal for next year to use an online course to create long-term, sustainable revenue then check out this week's guest, Matthew Biggar, who says that to ensure your program’s success, you should build a Micro Course first. Matthew's background is in corporate training but now he's helping business leaders stand out by  transforming their passions and strengths into engaging  & gamified Micro Course experiences. Listen up because we're going to take a deep dive into how you can create your own micro course - as a journey of discovery - designed to ignite creativity and passion in your audience.Takeaways:Matt's 5x5x5 comprehensive blueprint for planning your micro course that guarantees an enjoyable and rewarding learner's experience. The secret ingredients to amplify learner engagement and add more value to your course. The key to fostering collaboration and co-creation that will ensure the success of your micro course.Connect with Matthew BiggarBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.
Personal Brands Aren't Just For CEO's with Sonal Bahl & Ashley Paré
Nov 27 2023
Personal Brands Aren't Just For CEO's with Sonal Bahl & Ashley Paré
Are you ready to be the face of your brand and stand out from the crowd? The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers.But consider this: Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said:"Most of the CEOs, Founders & entrepreneurs who have been sitting on the sidelines won't any longer. They'll realize how important it is to be known for more than just their jobs."But, more critically, "They'll also be looking at other personal brands as a form of resume!"Which made me think that if this prediction plays out, then in order to stand out & to ensure our success in the future, every one of us - you, me, all of us, need to develop our personal brands.To help explore the idea that developing your personal brand is not just a good idea - but vital to your career path - I've invited two career coaches onto this week's Standout Business Show.Sonal Bahl is a career strategist & founder of Supercharge Yourself who's developed her personal brand via a successful Youtube channel (with 145,000 subscribers) and weekly LinkedIn livestream series.Ashley Paré is a leadership coach for professional women & founder of Own Your Worth & Worthy Women's Collective who's grown her personal brand through public speaking including her TEDx talk, 'How to have your cake & negotiate too.'Stay tuned - & let's tune up your personal brand!Takeaways:Everyone already has a personal brand.You have a limited choice in how much you can control the narrative around your brand.The power of showcasing your unique features to connect with those around you.The ART framework of designing your personal brand.Episode ResourcesConnect with Sonal BahlConnect with Ashley Paré Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.
Finding the fastest & most enjoyable path to cash with Dr. Amanda Barrientez
Nov 13 2023
Finding the fastest & most enjoyable path to cash with Dr. Amanda Barrientez
Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you.You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy...When you hear those words, is there a knee-jerk inner voice saying, "That's ridiculous. It sounds way too dreamy & too good to be true?"If so, then listen up to this week's guest, Dr. Amanda Barrientez who's walking us through money mindset shifts and manifestation habits that can lead to rapid business growth.Amanda is a Law of Attraction Expert for Entrepreneurs. She's the founder of Inner Power Daily, an international best-selling author and professional speaker, and the host of the top 2% globally rated podcast called, Inner Power Entrepreneur.If you're ready to manifest rapid business growth and create a thriving, successful business, this episode is for you!Takeaways from this episode:FEAR stands for: Future Expectation of Awful ResultsPerforming an inner audit to guide you towards your goalsHow change can happen in just a few simple moments of your dayAsking good questions like: "What if making money could be a fun game?"Episode ResourcesConnect with Dr. Amanda BarrientezFree chapter of Amanda's BookDevelop your Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.
Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim
Nov 6 2023
Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim
Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented!Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.'So, what's your beacon? And how do you light it so that it shines a light on the mission of your work? Listen up, because Pamela's sharing exactly how to choose which beacon to light in ways that will amplify your message and build an ecosystem for your business.Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses. She's the author of 3 books:  'Escape from Cubicle Nation', 'Body of Work', and 'The Widest Net'.Takeaways:Identifying the perfect 'watering holes' - places where your ideal clients are already congregating and seeking solutions to their problems.Selecting the right beacon for your message - whether it be an email newsletter, blog or a podcastThe importance of choosing a medium that resonates with both you and your ideal clients.Crafting content that tackles the problems your business is designed to solve.Episode ResourcesConnect with Pamela SlimBecome a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 SecondsIf you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.