062: Getting Partner Ready with Jason Breed

The Partnered Podcast

Aug 2 2021 • 34 mins

Join host Adam Michalskias he interviews Jason Breed, Global Lead of Partnerships and Alliances at Crownpeak.

Jason and Adam discuss how to get your organization partner ready - including internal change management across sales, customer success, and operations.

Topics Covered:

  • How to create an Ideal Partner Profile (ICP)
  • Why Jason keeps his partner program focused by design
  • How to get your company partner ready with internal change management
  • How to think about partner influence and why it's critical to success
  • Where Jason sees the future of B2B partnerships heading for Crownpeak

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Interested in joining the podcast? Reach out to hello@partnered.io.