Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

4 The Creatives

Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business.

My website: https://4thecreatives.com

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Episodes

Ep 15: Diving Deep into Freelance Growth Strategies with Jacob Cass
Apr 1 2024
Ep 15: Diving Deep into Freelance Growth Strategies with Jacob Cass
In this episode, we talked about the world of freelance design with Jacob Cass, the founder of Just Creative. Jacob, known for his profound impact on the graphic design community, shares his evolution from his first days as an amateur graphic designer to the founder of an award-winning branding and design studio. This episode is a treasure for freelancers to learn about the intricacies of brand building, the strategic use of SEO, AI and mastering digital platforms for business growth.More about Jacob Cass:Jacob Cass is a brand designer, strategist, educator, business coach and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community.Key Accolades:Certified Brand Master7-Figure BusinessNamed “Top 100 Most Influential Designers” by DesignWeeklyFeatured in Forbes, Entrepreneur, Wall Street Journal & Yahoo!Client Experience: Nike, Disney, Seinfeld, Red Bull, Nintendo, San FranciscoAvid Traveler (88 countries)77 Million visits to JUST Creative WebsiteTEDx SpeakerDesigned the logo for San FranciscoDesigned the logo & branding for Jerry Seinfeld’s show Comedians In Cars Getting CoffeeNamed “Best Branding Coach” by Yahoo! FinanceCo-host of the #1 Branding Podcast in 10 CountriesConnect with Jacob:Website: https://justcreative.comPodcast: https://justcreative.com/podcastBranding Briefcase Freebie Download: https://brandingbriefcase.com Newsletter: https://brandingbriefcase.comCONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/
Ep 14: How to Transition from Freelance to Full-Time Job with Jamie Roberts
Mar 25 2024
Ep 14: How to Transition from Freelance to Full-Time Job with Jamie Roberts
Instead of talking about going freelance, sometimes it is the right time to transition away from freelance into a full-time in-house or agency role. And for this topic, I brought on my friend Jamie Roberts from Rock That Creative Job, an experienced Creative Career Coach to guide you on this journey with actionable tips that will place you at an advantage in the hiring process.In this episode we dive into:How freelancers can effectively highlight their skills and readiness for full-time positions.Vital networking strategies for freelancers seeking full-time employment.Mindset and adjustments required for transitioning to full-time work.How to manage long-term career growth and maintain creative independence in full-time roles.More about Jamie:Jamie Roberts is an experienced Creative Career Coach with a 20 yr. background as a Sr. Creative Director & Designer, working and leading teams in both agency & in-house environments. She has recruited, hired, and managed every type of creative role, and her mission is to help every creative across the globe sell themselves more effectively, to feel less stuck and more empowered in their careers!CONNECT WITH JAMIE:Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-roberts-rtcj/https://www.rockthatcreativejob.com/Resume Course: https://www.rockthatcreativejob.com/creative-resume-in-a-dayUse code:  ROCKTHATRESUME for a 20% discountPodcast: https://www.rockthatcreativejob.com/podcastCONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/
Ep 9: Expert Legal + Trademark Tips for Designers with Brittany Ratelle
Feb 19 2024
Ep 9: Expert Legal + Trademark Tips for Designers with Brittany Ratelle
In this episode, I had the privilege of speaking with a very knowledgeable trademark small business attorney who shed a ton of light on some common legal questions I hear often from designers.Our conversation included:A detailed explanation of the key elements that should be included in every contract between a graphic designer and their client.A very good and simple explanation of what an LLC is compared to Sole Proprietorship and who should have which.How to avoid getting in trouble legally as a designer for work you have created.Advice for designing logos that avoid legal issues when clients seek to trademark them.How to trademark your client’s logo and what you should put in your contract regarding this.What steps you should take to register your business name if a similar name already exists.The legal considerations for clients intending to use logos created with platforms like Canva, especially in regards to copyright and commercial use.What to do when a client completely ghosts you when they owe you money.LINKS FROM EPISODE:Legally Legit Checklist: https://www.lawfullyeveraftercourse.com/Legally%20Legit%20WorkbookWebsite: https://brittanyratelle.com/Creative Contracts: https://creativecontracts.co/YT channel: https://www.youtube.com/channel/UCDArjxoxKxbqWObigQxlqRAIG: https://www.instagram.com/brittanyratelle/MORE ABOUT BRITTANY:Brittany Ratelle is a small business attorney who helps modern entrepreneurs get legally legit. She has helped hundreds of founders protect and grow their brands without getting overwhelmed (or bored) and has worked with the Bucket List Family, Hope Scope, Blogilates, Sharon Says So, Glo Atanmo, Not Enough Nelsons, Dayna Bolden, Emma Arletta, Cake by Courtney, Brianna Battles, and Tracy Litt. Brittany lives with her hunky husband and four kiddos in her beautiful hometown of Coeur d'Alene, Idaho but supports and educates creatives and creators all over the US with a mix of fun and accessible legal resources.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/
Ep 3: Design Agency Marketing Tactics for Freelance Graphic Designers with Sam Chlebowski
Jan 6 2024
Ep 3: Design Agency Marketing Tactics for Freelance Graphic Designers with Sam Chlebowski
Learning how to market yourself as a graphic designer is a learning process and most creatives out of school don’t know anything but how to design. That’s why I wanted to discuss the topic of marketing with Sam Chlebowski who scaled Brighter Vision from 250 clients to over 5,000. So come join me as dive into agency marketing strategies applied to freelance graphic designers with Motion.io’s Sam Chlebowski.In this episode, we get into:Most Successful Way to Get ClientsHow to Start Getting ClientsShould You Niche?Overcoming Fears as a Business OwnerHow to Talk About PricingHow to Handle a Client Balking at PricesStrategy for Getting InBound ClientsWhat is the Future of Design?More about Sam: Sam’s passion for helping business owners create scalable systems that allow them to generate more leads, close more deals, and run their businesses without feeling like they're running out of breath is inspired by the impact he's seen these systems make firsthand. Before Co-founding Motion.io in 2022, Sam led the sales, marketing, and customer success teams at Brighter Vision, helping to scale the agency from 250 to nearly 5,000 customers and an eventual acquisition in 2020.*CONNECT WITH SAM*- Sam's LinkedIn: https://www.linkedin.com/in/sam-chlebowski-80041694/ - Motion.io Instagram: https://www.instagram.com/motion_dot_io/ - Sam's personal Instagram: https://www.instagram.com/gratefulmeatball/ - Motion.io: https://motion.io/ - Designing Growth podcast: https://podcasts.apple.com/us/podcast/designing-growth/id1635791608----------------------*CONNECT WITH ME!*Website: https://4thecreatives.comYouTube: https://www.youtube.com/4thecreativesInstagram: https://www.instagram.com/4thecreatives/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/
Ep 2: How to Use Instagram to Get Graphic Design Clients with Brittany Worthington
Jan 5 2024
Ep 2: How to Use Instagram to Get Graphic Design Clients with Brittany Worthington
Instagram can be an incredible platform for design business growth if it is used correctly. And that is why I wanted to bring on an Instagram expert, Brittany Worthington of The Social Britify where we talk about how to grow your business and get graphic design clients through Instagram.In this episode, we go deeper into:The Biggest Instagram MistakeHow to Attract the Right Instagram FollowersVital Instagram FoundationsInstagram Profile StrategyHow to Train the AlgorithmType of Content to Post 17:00 - Instagram's Preferred ContentInstagram Mindset TipsBio Tips to Be Searchable 25:21 - Should You DM Potential Clients?What it Takes to Be Successful on InstagramEntrepreneur Advice More about Brittany:Prior to starting her business, Brittany Worthington was a professional dancer for Royal Caribbean Cruise Lines and knew nothing about creating content, writing captions or how often you are meant to "show up" on social media. But 3 years and over 50,000 followers later, she seemed to work it all out. As a Social Media Manager and Instagram Coach for Australian and International businesses, Brittany works with female-led service and expertise-based businesses of all sizes and has a mission to prove that successfully marketing yourself on Instagram, doesn't need to feel as painful as doing your bookkeeping. She's a myth-buster and will let you know which hacks aren't worth the hassle whilst passionately instilling confidence in you to show up as your most authentic self with sustainable systems and strategies to support you. After the successful launch of her signature program Conquer Your Content in 2022, Brittany now hosts an accessible and accountability-focused membership, Conquer Club, to support more women to show up, stand out and sell out with ease.Where to connect with Brittany: https://www.instagram.com/thesocialbritify/ https://www.tiktok.com/@thesocialbritify----------------------Connect with me!Website: https://4thecreatives.comYouTube: https://www.youtube.com/4thecreativesInstagram: https://www.instagram.com/4thecreatives/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/