In Episode 10 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini get to spend some time with Tim Lyons who is the founder and CEO of ProFit Marketing Solutions and Pulse Fitness Training Facility (est. 2008). Tim has spent the last 13+ years as a gym owner and operator so he knows firsthand the challenges of gym ownership and understands the need for results-driven fitness business coaching solutions. Through ProFit, Tim has devised business strategies and has helped thousands of fitness professionals learn how to successfully market their products and services with the goal of more profit and more freedom. He gets down to basics and shares some breakthroughs on what your marketing spend should be, how to calculate your ROI and most importantly, how to see results!