In Episode 9 of the Fitness Business Insider Magazine podcast — powered by WellnessLiving — hosts Chris & Steve Cristini get to chat with Bryan O’Rourke who is an experienced CEO, strategist, investor, board member and advisor. With a track record of growing brands, his present focus is on healthy lifestyle, technology, innovation, and business development. He speaks to the changing landscape of how trends impact our focus with technology such as automation and AI. Bryan is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration in the fitness space and he shares some insight on trends such as health preservation as the number one driver of decision making in the near future. He offers a starting point with his M.U.N.E. principle: Mindset; User experience; New economics; Execution.