Why Digital Needs To Get Flexible with Contentstack & MACH Alliance's Jasmin Guthmann #32

Marketing in the Madness

Feb 6 2024 • 43 mins

Embracing technology in marketing is no longer a choice - it's a necessity! 💥

For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation.

This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in SaaS and Digital Transformation Marketing with more than a decade's track record of driving massive results. 📈

Jasmin has built and nurtured the Corporate Communications department at Contentstack, one of the pioneering companies in the composable digital experience platform space and served as the VP and Head of Marketing for the MACH Alliance, a non-profit industry body advocating for future-proof, open and best-of-breed enterprise technology ecosystems.

In this riveting conversation you’ll…

👩‍💻 Discover Contentstack’s ingenious approach to creating a harmonious playground for marketers and developers.

🌐 Dive into the intricacies of their revolutionary tools like the Automation Hub and Launch features, unravelling a world where innovation is not just fast but is an integral part of the workflow.

🎧 Learn the power of composable platforms in adapting to evolving business landscapes through gradual, low-risk implementations.

🖥️ Discover the seamless fusion of marketing, sales and technology.

Katie and Jasmine delve into topics like vendor collaboration in the tech industry and how industry body’s like the MACH Alliance are making integration seamless.  They also address how progressive companies are tackling issues like skills gaps and job security in an AI-driven world.

Don't just survive; thrive in the age of digital transformation and discover valuable insights on composable architecture in today’s marketing landscape. Tune in now.

Katie Street

Street Agency