Trailer for #416: How to Successfully Rebrand Your Business - with Molten Venture's James Clark

Screw It Just Do It with Alex Chisnall

Feb 10 2022 • 2 mins

Welcome to the trailer for Episode #416: How to Successfully Rebrand Your Business, with James Clark, Marketing Director of Molten, Europe's largest listed technology venture capital firm.
In this Wednesday's episode, James and I will be talking about how to rebrand your business effectively.
Here are some highlights:
  • In marketing, you have to try and capture the mood within the company and bring that forth because ultimately, brand is an expression of the people working from within.
  • Your brand is your way of communicating to your audience about your goals and ambitions.
  • Any brand changes is always a risk. But as with anything, there is opportunity within that risk. There is opportunity in recognising where the brand and where the company has changed and evolved and to have a brand that reflects that.
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Join us on Wednesday for the full episode.