Welcome to the trailer for Episode #416: How to Successfully Rebrand Your Business, with James Clark, Marketing Director of Molten, Europe's largest listed technology venture capital firm.
In this Wednesday's episode, James and I will be talking about how to rebrand your business effectively.
Here are some highlights:
- In marketing, you have to try and capture the mood within the company and bring that forth because ultimately, brand is an expression of the people working from within.
- Your brand is your way of communicating to your audience about your goals and ambitions.
- Any brand changes is always a risk. But as with anything, there is opportunity within that risk. There is opportunity in recognising where the brand and where the company has changed and evolved and to have a brand that reflects that.
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Join us on Wednesday for the full episode.