The Virtual Event Strategist

Mike Allton

Wondering how you’re going to pull off a major virtual event, and turn it into a successful, repeatable strategy for your business? Overwhelmed by all of the details facing you, and all the choices in virtual event platforms and tools? Mike Allton, with years of experience running massive virtual summits, webinars and other events for himself and global SaaS companies, is your host. He's your connector between the brand awareness and lead gen you want, and the virtual event strategy you need today. When you don't have time to sit through countless sales demos and sift through dated books, the Virtual Event Strategist podcast is your salve. For more information, show notes, and contact details for Mike, head over to https://www.TheSocialMediaHat.com. read less
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Episodes

How To Use Social Media For Virtual Event Marketing
Aug 8 2022
How To Use Social Media For Virtual Event Marketing
There's more to social media for virtual event marketing than posting tweets and Instagram Stories.   Think about it... the average tweet has a lifespan of just 18 minutes, after which it's highly unlikely anyone will see that tweet. Stories disappear completely after 24 hours. Posts to LinkedIn and Facebook have similarly short lifespans of utility.   And no matter when we post, the majority of our followers will not be online and will not be in a position to see our content. Between the timing of the post, and the deluge of other content being shared that quickly pushes our virtual event announcements out of the picture and down the feed, typical social media marketing is destined to reach just a fraction of our audience.   So what are we supposed to do for virtual event marketing? Post more? Give up?   Neither. There are frameworks you can follow that help you determine the perfect cadence of social media marketing activity and, more importantly, there are opportunities for you and your brand to Be Social on social media in ways that are stunningly effective at promoting your event.   Ready to learn how? That's what we're covering in today's episode of The Virtual Event Strategist podcast.   ~ LINKS ~   Full notes and transcript: https://www.thesocialmediahat.com/blog/how-to-use-social-media-for-virtual-event-marketing/  Social Media Planner: https://www.thesocialmediahat.com/help/social-media-planner/  Virtual Event Planner: https://www.thesocialmediahat.com/blog/steal-this-virtual-event-plan-for-a-flawless-event/  Agorapulse: http://www.agorapulse.com?via=allton Agency Summit '22: https://social.agorapulse.com/summit  Video for Virtual Event Marketing: https://www.thesocialmediahat.com/blog/how-to-use-video-for-virtual-event-marketing/  Determining Virtual Event Audience: https://www.thesocialmediahat.com/blog/virtual-event-strategy-how-to-narrow-focus-to-achieve-broader-goals/
Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals
May 11 2022
Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals
There's a deep rooted struggle that every virtual event, every content creator, every influencer, e v e r y business owner faces. It's a struggle that's easy to define and identify, but hardly easy to actually overcome, which is why it's one of the major monsters facing virtual event planners and why it's one of the key topics we're talking about in this virtual event strategy series. No matter what it is that you do in business, you're selling something, whether that's a product or a service or an idea. And in order for us to feel successful, to be successful, we need to reach other people, more people. I think we'd all agree that if we want more sales we need to be able to sell to a larger, wider audience, yes? The thing is, not everyone in the world is in a position to receive what we're offering. Maybe they don't have the problem that you solve for. Maybe they don't have the capacity to accept your solution. Maybe they can't afford you! Oh. Some of you really felt that, didn't you? It can be hard to accept that our business isn't for everyone. And it's natural to assume that the wider we promote and advertise and position ourselves, the more people we'll reach and the more sales we'll accrue as a result. In fact, the more we're able to refine our message so that we're speaking directly to the kind of people that absolutely need what we're offering and can accept it, the more our message will resonate and the more successful we'll be. This is true for every aspect of business and marketing, including online events and summits. But when we have big hairy goals in our business, huge numbers of virtual event attendees that we're expected to hit, isn't it counter-intuitive to focus on a narrower, technically smaller audience? Aren't we limiting our chances of success? And if we do narrow our focus, how do we decide what that should look like? How does one actually niche down with a virtual event? That's what we're talking about in this week's episode of The Virtual Event Strategist. Full transcript, links and notes: https://www.thesocialmediahat.com/blog/virtual-event-strategy-how-to-narrow-focus-to-achieve-broader-goals/