S1 Ep.11 | How can influencers protect their brand & content in the ever-changing digital landscape? Ft. Anita Sharma, Founder of Sharma Law

Influencer Marketing Uncovered

Jun 3 2021 • 48 mins


The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder and Managing partner of Sharma Law discusses, along with our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev, Campaign Manager, what both parties need to legally take into account when going into partnership. They uncover practical recommendations when going into collaboration agreements and discuss how the creators economy era will legally impact the industry.

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