S1 Ep.18 | How to build beloved brands through changing times? Ft. Bea Bravo Senior Marketing Manager at Johnson & Johnson

Influencer Marketing Uncovered

Oct 15 2021 • 45 mins

After a challenging year, consumers decision making has forever been transformed, prioritising brands that go beyond their commercial goals, to support consumers to live better lives. In this episode, Bea Bravo Senior Marketing Manager at Johnson & Johnson in the Philippines joins our host Maira Genovese, Founder and President of MG Empower, and Samara Marangoni, Influencer Marketing Coordinator, to discuss how brands can become agile when creating marketing strategies that have a true purpose to move emotions and sentiments, instead of moving wallets. Tune in to discover how brands can use the power of data and influencer marketing to truly engage with consumers and build strong bonds and community with the audience, and how to innovate on their digital strategies by tapping into the creator economy with social influencers.

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