PODCAST

The Content 10x Podcast

Amy Woods

Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro. Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in weekly episodes released every Thursday! Find out more at www.content10x.com

Play Trailer
Introduction to the Content 10x Podcast
How to Segment Your Content and Repurpose Like a Pro
James Cordon does it, Jimmy Fallon does it, and your brand should be doing it too – segmenting your content. Defining segments within your content can have a game-changing effect on your creation and repurposing process. But it can also help more of your audience form stronger connections with your content. In this episode, we explain how to streamline your content creation and repurposing and grow brand superfans with content segments. Find out about: What marketers can learn from TV talk show segments The benefits of segmenting your content ­– before you create it How to create content in segments, with real examples Important Links & Mentions https://www.instagram.com/tv/B-SryRIJtEI/ (The David Beckham x James Corden clip) More about segmenting your content: www.content10x.com/238 My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter) Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Today
15 mins
The 4 Rs of Repurposing Research with Michele Linn
Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively. In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings. Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: How story stats and inventory stats differ and why both can level-up your content strategy The 4 Rs of repurposing your data and research findings The biggest mistake marketers make with research projects Important Links & Mentions Michele’s LinkedIn: https://www.linkedin.com/in/michelelinn/ (https://www.linkedin.com/in/michelelinn/) Mantis Research: https://mantisresearch.com/ (https://mantisresearch.com/) Research Power (Half) Hour: https://mantisresearch.com/research-power-half-hour/ (https://mantisresearch.com/research-power-half-hour/) How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ (https://www.content10x.com/repurpose-white-paper-into-webinar/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
1w ago
35 mins
How to Grow Your Brand on TikTok & Repurposing Tips
TikTok is the world’s fastest-growing social media platform. According to Edison Research, 35% of US citizens are now on the platform – and usage is growing across all age groups. The chances of your ideal clients hanging out on the short-form, vertical video platform are becoming increasingly likely. More B2B brands than ever are finding out how TikTok can work for them and building a presence. Listen to this episode to learn how to grow your brand on TikTok by repurposing your content, and discover the B2B brands to follow for inspiration. Find out: 2 different approaches for repurposing your content to TikTok How to increase your ROI if you create original vertical videos 4 B2B brands who are winning on TikTok Important Links & Mentions The Infinite Dial 2022: https://www.content10x.com/235 (https://www.content10x.com/235) Shopify on TikTok: https://www.tiktok.com/@shopify (https://www.tiktok.com/@shopify) Square on TikTok: https://www.tiktok.com/@square (https://www.tiktok.com/@square) Adobe on TikTok: https://www.tiktok.com/@adobe (https://www.tiktok.com/@adobe) Sales Feed on TikTok: https://www.tiktok.com/@salesfeed (https://www.tiktok.com/@salesfeed) Content 10x on TikTok: https://www.tiktok.com/@content10x (https://www.tiktok.com/@content10x) B2B Content Strategist: https://www.content10x.com/b2b-content-strategist (https://www.content10x.com/b2b-content-strategist) Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
May 12 2022
13 mins
What The Infinite Dial 2022 Findings Mean for Content Creators
TikTok and Twitter usage are up, weekly podcast listening is down, and Amazon Alexas are the runaway favorite smart speaker…but what do these findings mean for content creators? In this episode, we share the key takeaways from the longest-running survey of digital media consumer behavior in the U.S., The Infinite Dial 2022, and talk about how and why they should impact your content marketing. Created by Edison Research, Wondery and ART19, the study provides keen insights into what content people are consuming, on what platforms, and how. It’s a content marketer’s data banquet! Tune in to find out: How audience’s offline behavior affects content consumption Why B2B marketers can no longer ignore TikTok What a decrease in weekly podcast listening really means for podcasters Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Important Links & Mentions The Infinite Dial 2022: https://www.edisonresearch.com/the-infinite-dial-2022/ How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ (https://www.content10x.com/repurpose-white-paper-into-webinar/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
May 5 2022
20 mins
Introducing B2B Content Strategist: Our New Podcast is Live!
Get ready for more conversations with B2B content marketing leaders. B2B Content Strategist, our brand-new podcast is now live! Tune in to this special, celebratory episode of The Content 10x Podcast as we share why we’ve decided to launch a sister podcast and get an exclusive look at the content that’s coming soon. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: Why we’re launching B2B Content Strategist and what it means for The Content 10x Podcast How B2B Content Strategist differs, and what’s in store Sneak peeks at interviews with leading B2B content marketers Important Links & Mentions Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/b2b-content-strategist/id1618797521 (https://podcasts.apple.com/us/podcast/b2b-content-strategist/id1618797521) Listen on Spotify: https://open.spotify.com/show/6hDBArnEn5rE2l4sLIXqcx (https://open.spotify.com/show/6hDBArnEn5rE2l4sLIXqcx) Listen on Stitcher: https://www.stitcher.com/show/b2b-content-strategist (https://www.stitcher.com/show/b2b-content-strategist) Listen on Amazon Music: https://www.amazon.com/dp/B09XN9MPB2?ref_=cm_sw_r_cp_ud_dp_1ZXTFXGKKFPMHWZ75H2G (https://www.amazon.com/dp/B09XN9MPB2?ref_=cm_sw_r_cp_ud_dp_1ZXTFXGKKFPMHWZ75H2G) Listen on my website: https://www.content10x.com/b2b-content-strategist/ (https://www.content10x.com/b2b-content-strategist/) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
Apr 28 2022
11 mins
Earned Media and Content Repurposing with Lisa Simone Richards
Every brand wants to be more visible online, and while there are paid options out there which can help (e.g., social ads), these aren’t the only way to get in front of your target audience. PR and visibility strategist Lisa Simone Richards joins this episode to talk all about how brands can get more exposure. Lisa specializes in helping people get in front of wider audiences and shared some of the strategies and approaches she uses with her clients, including how repurposing your message can help you maximize your results. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: Why you need to recycle, repeat, and repurpose your message How to access earned media opportunities The ABCs of visibility, and 5Ps for positioning, publicity and profit Important Links & Mentions Lisa’s website: http://www.lisasimonerichards.com/ (www.lisasimonerichards.com) Lisa’s LinkedIn: https://www.linkedin.com/in/lisasimonerichards/ (https://www.linkedin.com/in/lisasimonerichards/) The visibility quiz: http://www.lisasimonerichards.com/quiz (www.lisasimonerichards.com/quiz) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
Apr 21 2022
40 mins
When is the Best Time to Repurpose Your Content?6 Ways to Repurpose Your Client Case Studies
Client case studies are a holy grail piece of content for getting that ‘yes’ from potential new customers. So shouldn’t your awesome case study content be exploded into new formats and shared across more platforms? In this episode, we share how to break your case studies free from their text-only bounds and talk about how to repurpose them into exciting new formats that spread your client success stories further. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x – a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: How to repurpose text-only case studies for different platforms, including social media 6 creative ways to repurpose your client case studies Bonus tips to help your case study content go further Important Links & Mentions Case study, Peace of Mind Wealth Management: https://www.content10x.com/content-repurposing-case-study-pom/ (https://www.content10x.com/content-repurposing-case-study-pom/) Case study, TechSmith: https://www.content10x.com/case-study-techsmith/ (https://www.content10x.com/case-study-techsmith/) Why LinkedIn Carousels are Perfect for Repurposing: https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/ (https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/) 4 Ways to Repurpose Content into an Instagram Carousel: https://www.content10x.com/4-ways-to-repurpose-content-into-an-instagram-carousel/ (https://www.content10x.com/4-ways-to-repurpose-content-into-an-instagram-carousel/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
Apr 7 2022
15 mins
How to Repurpose Blog Posts into Tutorial Videos
Mar 31 2022
19 mins
How to Develop a Dynamic Content Marketing Strategy with Kathryn Strachan
A content marketing strategy is never done. Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be. In this episode, I’m joined by Kathryn Strachan, Managing Director & Owner of Edinburgh-based FinTech content agency, Copy House. Kathryn has lots of experience helping businesses build and develop content marketing strategies that suit where the brand is now ­– and where it’s going. Kathryn shares how her team works with businesses to create a content strategy that progresses their brand, as well as insight into Copy House’s marketing strategy, and more. Find out about: Developing a content strategy Understanding & attracting your ideal clients What content works best at each stage in the funnel Important Links & Mentions Kathryn’s LinkedIn: https://www.linkedin.com/in/kathryn-strachan/ (https://www.linkedin.com/in/kathryn-strachan/) Copy House: https://copyhouse.io/ (https://copyhouse.io/) SEO wins case study: https://copyhouse.io/casestudies/helping-inplayer-repurpose-their-content-to-boost-their-search-results-on-google/ (https://copyhouse.io/casestudies/helping-inplayer-repurpose-their-content-to-boost-their-search-results-on-google/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
Mar 24 2022
39 mins
How to Grow Your Email List by Repurposing Your Content7 Ways to Repurpose Your Content into Social Media ImagesHow to Repurpose a Podcast Episode into a Blog Post
Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts. So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years. If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text. Find out about: Different types of podcast episodes that make great blog posts The dos and don’ts of repurposing a podcast episode Tech tools and recommendations for streamlining your repurposing processes Important Links & Mentions Episode 220, How to Repurpose a Blog Post into a Podcast Episode: https://www.content10x.com/repurpose-blog-post-into-podcast/ (https://www.content10x.com/repurpose-blog-post-into-podcast/) Episode 49, How Transcriptions Can Play A Key Role in Content Repurposing: https://www.content10x.com/transcriptions-content-repurposing/ (https://www.content10x.com/transcriptions-content-repurposing/) Episode 118, Repurposing Your Core Content Into Companion Content: https://www.content10x.com/repurposing-your-core-content-into-companion-content/ (https://www.content10x.com/repurposing-your-core-content-into-companion-content/) Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/ (https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
Mar 3 2022
13 mins
How to Repurpose a Virtual Event with Mark Huber
Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it, but add repurposing into the mix, and that value skyrockets… When our client, Metadata, decided to launch their ambitiously big event, DEMAND, they wanted to ensure this content would be more than just a one-hit-wonder. Metadata’s Head of Brand & Product Marketing, Mark Huber, joins me in this episode to share why repurposing the virtual event was part of their game-plan from day one, and the lessons learned from embarking on such an immense project. Mark is an expert in helping B2B marketers automate paid campaigns. He is also the co-host of Metadata’s weekly podcast, Demand Gen U, where he shares his decade of demand generation experience teaching marketers’ frameworks that they can implement today. Find out: How to plan a virtual event The virtual event pitfalls to avoid How to repurpose a virtual event How to apply your event repurposing framework to other types of content Important Links & Mentions Metadata: https://metadata.io/ (https://metadata.io/) DEMAND: https://metadata.io/demand-2021/ (https://metadata.io/demand-2021/) Mark’s LinkedIn: https://www.linkedin.com/in/markehuber/ (https://www.linkedin.com/in/markehuber/) Content 10x: https://www.content10x.com/ (https://www.content10x.com/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
Feb 24 2022
33 mins
7 Creative Ways to Repurpose Your Presentation or Slide DeckHow to Repurpose a Video into Social Media ContentHow to Repurpose a White Paper or Research Report into a Webinar
How can you get more people to engage with the findings in your white paper or research report? Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but even the most awesome research report can struggle to connect with a wide readership. Repurposing it into a more accessible format, like video content, is a fantastic way to ensure your report gets the exposure it deserves. In this episode, I share the whats, whys, and hows behind repurposing your research report into a webinar. Tune in to find out how these two professional, thought-leadership style content can work together to generate more interest in your findings and get more ROI from your report. Find out: What a webinar is and the different styles Using your research report to plan a webinar that suits you The tech side of recording a webinar Important Links & Mentions Repurposing Webinars with Louise Brogan: https://www.content10x.com/repurposing-webinars-with-louise-brogan/ (https://www.content10x.com/repurposing-webinars-with-louise-brogan/) The Infinite Dial: https://www.edisonresearch.com/the-infinite-dial-2021-2/ (https://www.edisonresearch.com/the-infinite-dial-2021-2/) The Treasury Recruitment Company, Key Insights from the Global Treasury Salary Survey: https://treasuryrecruitment.com/podcasts/episode-185-key-insights-from-the-global-treasury-salary-survey/ (https://treasuryrecruitment.com/podcasts/episode-185-key-insights-from-the-global-treasury-salary-survey/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
Feb 3 2022
15 mins
How to Win Audience Attention with a Multi-Platform Content Approach with Matt DeeganHow to Repurpose a Blog Post into a Podcast EpisodeUpdating Your Content Strategy: A Look at Our 2022 Content Plan