Making Student-Athletes Money with NFTs | Varsity Gems

Venture unscripted.

Aug 3 2022 • 24 mins

If you’ve been following college sports, you’ll remember that the NCAA Division I Board of Directors approved the “Name, Image, and Likeness” (NIL) policy in June of 2021. This allows student-athletes to make money for their name, image, and likeness. From signing endorsement deals, to selling products, to running clinics — they are now able to generate funds by creating their own brand, which was previously illegal.

In this episode of Venture unscripted., Josh Barker, CEO of City Innovations, sat down with Thomas Coke, CEO of Varsity Gems to learn how his company combines NIL policy with NFTs, how to handle a two-sided market, and 7 pieces of advice that every entrepreneur should follow when creating a startup.

Click here to read the recap blog.