Jan 6 2022
Google for Content Creators with Paul Bakaus | Mediavine On Air Episode 36
What's better than an ugly holiday sweater party?
A whole lot of education for content creators — while wearing ugly holiday sweaters.
Back on Teal Talk in 2021, we closed the year with a bang, prizes and an extremely good sport: Google's Head of Creator Relations, Paul Bakaus.
He joined Senior Director of Marketing Jenny Guy to discuss everything from Web Stories, resources for content creators, how creators can sustain their career and much, much more.
You don't want to miss it!
Facebook Live HandoutGoogle for CreatorsEnglish Google Office Hours with PaulGoogle Web Stories: What You Need to KnowGoogle for Creators Twitter
[MUSIC PLAYING] JENNY GUY: Hello, everyone. Welcome to Teal Talk, and happy holidays to one and all. Welcome, welcome, welcome. Believe it or not, we've reached our final episode of 2021, and I have been fortunate enough to be with you for every single one of them. I'm your host for this magical hour, Mediavine's Jenny Guy. And today we've got ugly sweaters, although in the case of my guest, I wouldn't call it ugly so much is just fascinating and amazing. But more on that later. We have great prizes, and we have another incredible guest that is generously sharing their wealth of essential knowledge for content creators.
And speaking of a wealth of essential knowledge for content creators, have you heard of Google? Maybe. Possibly, once or twice in your life. They have a plethora of resources for us that, frankly, it can be tough to know where to begin, where to jump in, where to tackle all of it. Not to worry, though. That is where my next guest comes in. Please welcome Paul Bakaus to Teal Talk. Paul, thank you for coming.
PAUL BAKAUS: Thank you for having me.
JENNY GUY: All right. I'm going to not be mesmerized by your sweater and I'm going to read your very impressive bio. One moment, please. Paul Bakaus is an entrepreneur, creator, advocate, developer, and product manager. As the head of Creator Relations at Google, he and his team are helping content creators, designers, developers, and decision makers to create better, faster, more immersive and more convincing digital content. I think we all want that.
Prior to joining Google he created jQuery UI, the world's most popular tool to build user interfaces on the web, and the Aves engine, the first interactive HTML5 game engine later acquired by Zynga. That is quite impressive. Again, Paul, welcome. Thank you for coming to Tealk Talk. We're so glad to have you.
PAUL BAKAUS: Yeah, thank you for having me. It's great to be here.
JENNY GUY: We're so excited to talk about all the different things. I'm going to get through a couple of announcements. Also one of our audience members just asked if it was a teepee on my head. It is not. It's like a stocking hat, but it's like a rigid stocking hat. So I don't know. There's a lot of movement happening there. OK, so reminder, audience. You guys submitted so many questions in advance for Paul that we are not going to be taking questions live. We have a lot to talk about. But if you do have questions for Paul, keep posting them and we can maybe entice him back for another episode.
PAUL BAKAUS: Yeah.
JENNY GUY: So we're just saying that--
PAUL BAKAUS: I'll try my best.
JENNY GUY: Thank you, Paul. We appreciate it. OK, and everyone else keep your eyes on the screen for chances to win prizes during the episode today. But without any further ado, let us get into it. Google. As you-- I saw you nodding when I was talking about this in the intro, Paul. You have an incredible vast array of resources for content creators. And as we said-- as I said in the intro, it can be overwhelming. Where would you recommend we get started?
PAUL BAKAUS: Yeah, I guess we-- in some ways, we made it more overwhelming, because we added another one. But to be honest, I would say the content-- the reasons that we hav...