A new year means new beginnings. Today's On Air episode is all about that.Alison Gary worked for a long time in corporate America - a decade to be exact - before she went full-time with her blog, Wardrobe Oxygen.
Often we talk about what it takes to maintain your business as a content creator, but what about the most important decision? The decision to go full-time?In today's episode you'll learn how Alison made this decision and all the work that led up to it. You'll hear how she taught herself from the ground up, the conversations she had with her husband that helped her make the jump, and what she learned along the way.You don't want to miss it!
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[MUSIC PLAYING] JENNY GUY: Hello, everybody. Welcome, welcome, welcome. It is Thursday, February 7. This is Teal Talk. I am Media Minds Marketing Manager Jenny Guy, and we are so excited to be back with you for another Thursday installment of our series.
I am thrilled to be introducing you to Alison Gary. She is my guest this week. She is the owner and founder of the blog Wardrobe Oxygen. She is an essential resource for any woman who is wanting to up their wardrobe game and get themselves to the next level without spending an arm and a leg. Alison, thank you so much for being here.
ALISON GARY: Thank you for having me. I'm excited to be here.
JENNY GUY: We're so thrilled to have you. And, of course, you look fabulous. Naturally, I knew that I was going to have to up my game a little bit. I'm wearing a flannel shirt, but I thought that I would need to up my game a bit, do some makeup. I knew you'd look wonderful, so you look fabulous.
So Alison, tell us a little bit about your journey. Tell us a little bit about your site. Talk to us about your audience and how you've evolved. You told me a little bit before the broadcast about how you went from where you began to here.
ALISON GARY: Well, I had a desk job, and this was in 2005. And I was hired for a specific contract, and the contract hadn't been signed yet. So my new boss was like, just look busy until we get the contract. And I had seen something on Dateline or 60 Minutes or something about blogging, because it was the hot new thing. And I was like, oh, that'll make me look busy at work.
And I had several years under my belt working in apparel as a personal shopper, as a visual merchandiser, and so I decided to write about what I knew really well. and it started getting traction, and I started getting followers, and it kind of grew from there.
And now, it has been, yeah, since 2005. So we're going on my 14th year with Wardrobe Oxygen. And now, it's really kind of evolved as I've evolved over the years, and it's real-life fashion advice for grown women. So it's ways to live a stylish life regardless of your budget for every body size, every shape, every age, every lifestyle , and every personal style.
JENNY GUY: That's an awesome empowering mission statement for a blog. I love to hear that. I'm so glad that you're here with us. And so the reason why, other than the fact that you're wonderful, that we have you on this broadcast today is to talk about going full-time with your blog, which is something you just very recently did.
You're telling me-- so I know that there are a lot of people out there who want to hear how this happened, why this happened, when they're ready to do it. And I know it's got to be a personal decision for each person. So tell us, I know that you said that you originally had multiple blogs, correct, and you combined them.
ALISON GARY: That's right. I started way in the beginning with what is Wardrobe Oxygen now and a personal blog, and got rid of the personal blog when the other blog started gaining traction. Then I went with another outfit of the day blog. And then when I had my daughter,