Personalised Nutrition has the potential to have a profound impact on one’s health and wellness. The industry has experienced continuous investment and technological innovation, and has become increasingly popular with consumers in recent years. In this Vitafoods Europe edition of the Vitafoods Insights Podcast, Philipp Shulte, founder and CEO of Baze, discusses the key drivers of the industry, touching upon the need for personalised nutrition, consumer expectations, scientific validation and what the evolution of the industry is going forwards.