What makes us magnetic as humans is NOT the same thing as what makes us magnetic as "brands" -- although you can't have one without the other!It's time for an overdue episode on what magnetism even is and how we can create it... and spoiler alert: It's created from 2 different sources.Hit play if you want to understand:Why personal brands need 2 different kinds of magnetismWhat happens if you only have 1 of themPractical ways to make 1% improvements to your own magnetismThe key to unlocking your own magnetic potentialAnd the most underrated factor in generated more of both kinds of magnetismAnd here are the links to what I mentioned in the episode ↓1. Magnetic Roadmap Sessions for mapping out a plan to create more personal brand magnetism with simple, actionable steps to follow.2. Magnetic Activations - a custom hypnosis audio track (scripted & recorded by me) to accelerate your unblocking process & rewrite the limiting narratives so you can start showing up as your most magnetic self.3. One-on-one Brand & Business Coaching - high touch ongoing support from me to do the strategy, subconscious + skills development work you need to take your personal brand or business to the next level.4. UNMISTAKABLE - my self-paced foundational program for becoming your own strategy aka the key to unlocking both your inner AND outer magnetism. Currently enrolling at special pilot pricing.5. Simply Magnetic - my FREE audio course all about removing the over-complications that get in the way of our magnetismQuestions? Shoot me an email at kat@magneticbrand.co or DM @iamkatelizabeth and I'm more than happy to chat!

There is a LOT to this whole personal branding thing if you're serious about establishing yourself as a thought leader and building a brand that's authentic, magnetic and unforgettable. For this reason, it's easy to get overwhelmed and feel like you need to do it all at once – only making things MORE challenging and slowing down your progress.In my years of building my own brand and working with countless clients, I've come to see that there are 5 distinct phases of this process. And when you know what to focus on in each one, you reduce the overwhelm, increase your results and lay the foundations to unlock your next level so much quicker.So in this episode, I'm breaking down:What each of these 5 phases are & how to know which you're inA look at the purpose of each phase & what it involvesTips on what to focus on in each oneWhy this process isn't linear, but in fact, cyclicalSome things to note if you're on "round 1" of the cycleWhat to do if you've skipped any of the foundational phasesWanna put all of this into practice?⚡️ UNMISTAKABLE is open for enrolment at special pilot pricing - head to unmistakablebrand.co for info on how you can join.💡 And to explore the ways we could work together 1:1, head to magneticbrand.co/personal-brand-coaching (shoot me an email if you have any questions!)CONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

Are you building your personal brand from the outside in, or the inside out? It matters -- big time.In this episode you'll figure out how you're currently approaching it as well as...Why 97% of people are building from the outside inThe long-term consequences of this outside in approachThe major ways outside in vs inside brand strategy differHow the 4 pillars of The Magnetic Brand Blueprint tie into thisSome practical steps to immediately switch up your approachWanna put all of this into practice?⚡️ UNMISTAKABLE is open for enrolment - head to unmistakablebrand.co for info on how you can join.💡 And to explore the ways we could work together 1:1, head to magneticbrand.co/personal-brand-coaching (shoot me an email if you have any questions!)CONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

It's time to kick off our mini series on Magnetic Personal Branding Foundations and there was no other place to start except with the heart of it all:The Magnetic Brand Blueprint -- my framework that breaks down the 4 non-negotiable, universal and timeless pillars for building a magnetic personal brand.In this episode I'll walk you through each of the pillars...→ Individuality→ Authenticity→ Credibility→ Longevity...and share my observations on where so many people are struggling, either because they're trying to 1: Cut corners & rush the process, 2: Approach them from the outside in and/or 3: Skip pillars altogether.I hope you find this episode insightful!Wanna put all of this into practice?⚡️ UNMISTAKABLE is open for enrolment - head to unmistakablebrand.co for info on how you can join.💡 And to explore the ways we could work together 1:1, head to magneticbrand.co/personal-brand-coaching (shoot me an email if you have any questions!)CONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

It's been 14 months since I revealed the evolution of my brand from "The Personal Branding Project" to "Magnetic Brand Co - and despite my radio silence, a LOT has been going on behind the scenes.So to kick off a new season, this epic, unfiltered update will give you the scoop on:→ Why I've been so quiet since the rebrand (and why I intentionally didn't produce much content - or repurpose old content - during my downtime)→ The big picture changes to my framework - The Magnetic Brand Blueprint - that were a result of 4 years of trial, error, testing & gathering feedback→ How & why I've changed the way I look at personal branding strategy, and in turn, help my clients develop their own→ The ways these changes have impacted my approach to 1:1 coaching and what's stayed the same→ A sneak peek at the brand new programs I've been developing→ Teachable moments from my 3 biggest changes to my approach in business & offer development (the "why didn't I figure this out sooner?!" stuff!)Yup, it's a long one, but it's 100% fluff-free, so even if you need to listen in a couple of goes, I reckon it'll be worth your while ;)MENTIONED DURING THE EPISODEMore on how we can work together 1:1 (email me or complete an application if you want the details of the new packages when they go live)magneticbrand.co/personal-brand-coachingGet your name on the Unbridled waitlist (FINALLY coming soon!)magneticbrand.co/unbridled-waitlistCheck out UNMISTAKABLE (sales page coming soon)https://sales.magneticbrand.co/unmistakable-usdCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

If you've ever felt like you should be "further ahead" than what you are now... That you shouldn't be making these kind of mistakes at "this part of the journey"... And you wish you could just get your ish together already......This episode's for you.Our 4th and final guest on this mini series is Christina Louise, a personal branding photographer and visual branding mentor who started her business way back in 2007.While I'm sure you'll be inspired by what she's doing today, what's more important is you'll see that there's no such thing as "overnight success". And that no matter how experienced you are, sometimes things just get really tough. Occasionally, plain old crappy. But getting through them is what really it's all about -- and can be more valuable than any course or qualification.Delivered with plenty of truth bombs and a lot of laughter, you'll be hearing about:the realities of her first years in business & what she wished she'd knownhow the pandemic shut down her biz & forced her to get creativewhat she learned from launching her first group coaching programthe new "slow but strategic" way she's developing offers & how it helped her successfully break into a new niche how hitting financial rock bottom 5 years into business was one of the best (tough) experiences she's hadher #lazymarketing approach & the truth about why it works for herhow she increased her revenue by 30% while working less & avoiding burnoutwhy she finds coaching & community so important even 16 years into her entrepreneurial journeyIn other words: buckle up for this epic finale of our mini series!WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coFREE RESOURCESSimply Magnetic, the 5 part audio courseEnroll for free at: simplymagnetic.coCONNECT WITH CHRISTINAInstagram: @christinalouisebrandingWebsite: christinalouisebranding.comCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabeth Email: kat@magneticbrand.co

Wanna know a secret? You're not the only one experiencing self-doubt on a regular basis 🤫 Crazy, right?? But seriously. The reason why I, today's guest Morgan Potter, and so many other people out there are on a mission to help our clients help find the confidence to show up authentically online is because we understand the struggle... intimately.Morgan is also someone who happens to come across as extremely confident, outgoing and bubbly online - so this is extra proof that you never really know what's going on behind the scenes.Which is just one of the things we dive into during this uber-honest and inspiring chat. You can also expect some major nuggets on wisdom around:how Morgan managed perfectionism and in turn was able to accelerate the growth in her businessher (past) money mindset struggles & how she got over her fear of numberswhat it took for her to go from struggling to charge for her value to raising her prices & landing clients who happily pay her ratesthe surprising evolution she's currently going through in her business (something she swore would never happen)and the realities of course creation -- a metaphor for business in general and how we're unknowingly sabotaging ourselves due to 1 unconscious habitYep, it's another big one and you'll probably want to be ready with your notepad to jot down the many mic drop moments Morgan shared!If you enjoyed this episode, please screenshot it and tag us on Instagram -- plus don't forget to leave a 5 star written review so it can reach as many people who need to hear it as possible.WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coFREE RESOURCESSimply Magnetic, the 5 part audio courseEnroll for free at: simplymagnetic.coCONNECT WITH MORGANInstagram: @morganpotterphotoWebsite: morganpotterphoto.comCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethEmail: kat@magneticbrand.co

There's a lot more to getting paid for your brilliance than simply being brilliant at something. At least, that's what most of us figure out pretty quickly when diving into the world of self-employment.And in today's ep - part 2 of this mini series - you're going to meet someone who experienced so many relatable struggles, from blocks around showing up authentically and showing her "real" self to figuring out how to communicate what it is she does in a way that's simple and resonates with her dream clients.Pip Laiika is a creative business coach (and multi-passionate/skilled creative herself) who also happens to be a past student/client of mine meaning I've had the privilege of playing a small part in her entrepreneurial & brand-building journey.Full of practical advice and plenty of inspiration (from successfully navigating pivots, rebranding and landing her first international client) this one's a must-listen if you're feeling frustrated about how tough it feels to get paid to do what you love -- or are still a bit too overwhelmed to take the leap.Get it in your ears ASAP and be sure to screenshot the episode, tagging us (@iamkatelizabeth + @studiosoulstar) if you found it helpful!WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coFREE RESOURCESSimply Magnetic, the 5 part audio courseEnroll for free at: simplymagnetic.coCONNECT WITH PIPInstagram: @studiosoulstarPodcast: "The Outcast Creatives"Website: studiosoulstar.coCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethEmail: kat@magneticbrand.co

We're kicking off this 4 part mini series on real life biz owners and their journeys to becoming magnetic with a killer episode featuring the gorgeous Krista Marie – business coach, photographer and host of the She Calls Her Shots Podcast.Krista worked with me for 6 months and in that time, completely transformed her business from the inside out - literally. From shifting her mindset to redesigning her offers, increasing her pricing and rebranding.Between the relatability of Krista's transparent share about her journey, the practical advice she drops and the inspiration she'll provide by being an example of what's possible, this episode is a must listen.In less than hour we covered:Going from pushing through burnout + "shoulding" to ease, flow + creative freedomHow a lack of obvious engagement doesn't mean people aren't listeningOn the challenges of pricing "intangible" services like coachingThe blocks that get in the way when it's time to raise your pricesHoarding courses and knowing how to make aligned investments as a newbieLanding clients, marketing + building an email list the simple wayThe effortless, organic rebrand as a result of the inner workDo yourself a favour and grab a notebook before hitting play ;)WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coFREE RESOURCESSimply Magnetic, the 5 part audio courseEnroll for free at: simplymagnetic.co CONNECT WITH KRISTAInstagram: @heykristamariePodcast: "She Calls Her Shots"Website: heykristamarie.comCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethEmail: kat@magneticbrand.co

As usual, coming to you with a message I wish I could share with my past self as it would have saved her hundreds of hours of work, tens of thousands of dollars and countless hours of self-doubt.And if you have EVER found yourself...⇢  Signing up to a platform you hate⇢  Creating content that feels inauthentic⇢  Basing your strategy on what's typically done⇢  Pushing yourself to work when you feel like crap⇢ Trying to get things "right"⇢ Not launching the thing/hitting publish for fear of getting it wrong...or anything similar -- then this ep's for you.I've got not one, but THREE permission slips for you that will hopefully take a load of pressure off.Not only that, but they'll likely lead to way better results too.So go ahead and hit play, and when you're done, you might want to head here next ↓simplymagnetic.co (hint: it's my free course!)WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethEmail: kat@magneticbrand.co

Stuck is a word I hear/read a LOT in my role. It's the #1 reason my clients originally looked for a coach -- they couldn't seem to move forward.But in this episode we're unpacking some of the root causes of stuckness including some that could be self-inflicted... and in turn, avoidable!So if you want to know:- The 3 most damaging kinds of self-sabotage that create stuckness- Some of the ways they show up in your brand-building journey- The deeper, underlying causes of these 3 behaviours- How to start solving them permanently- Plus tips for quick fixes that'll get you moving immediatelyThen go on and hit play!Get my new course, Simply Magnetic for free at simplymagnetic.coWORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.co CONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethEmail: kat@magneticbrand.co

I'm alive! And so is the podcast -- although we've both evolved since I was last on the airwaves ;)Just a quick update for you to share a little about what in the world kept me away for so long, a hint of what's to come, and probably a few other tangents while I'm at it. You know, for old time's sake.Get my new course, Simply Magnetic for free here: https://magneticbrand.co/simply-magneticWORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethEmail: kat@magneticbrand.co

Ready for another dose of tough love?Today we're diving into why perfect strategies + step-by-step plans are rarely the solution if you're not taking consistent (or any!) action... and what you need instead.Plus→  the good news for perfectionists→ why my YouTube channel was technically a failure→ and why I won't do a session with you to nail your elevator pitchBuckle up -- and get ready to take imperfect action.WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethEmail: kat@magneticbrand.co

Wondering what goes into a rebrand, how much it costs, how to approach it and when it's time for you to think about your own?Good news! I'm breaking my own rebrand down in plenty of detail for you in this episode, in particular:→ how I knew I was ready to do this→ a quick recap of how I created my brand 1.0→ the phases of my rebrand→ what I outsourced vs what I DIYed→ how much I spent on each elementPlus sharing some real talk with you if you're thinking about rebranding (or launching your first brand) and wondering if you should do it the way I did.WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coSimply Magnetic - free audio course https://magneticbrand.co/simply-magnetic Oh, and as mentioned in the episode, here's my rebrand superteam:Stylist: Jane Mow https://www.instagram.com/janemowstylist/Photographer: Mandy / MNDY Photographyhttps://www.instagram.com/mndyphotography/Designer/Visual Strategist: Alex / Haven Studiohttps://www.instagram.com/havenstudioco/Website template (main): Emma Troyhttps://emmatroy.com.au (use VIPKAT for 10% off!)Website template add-ons: Tonic Site Shophttps://tonicsiteshop.com/ (use KAT for 15% off!)CONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

There's only one thing that will GUARANTEE you'll never achieve the results you want in your brand:You never taking action.In fact, you're more likely to achieve success with NO strategy but constant action than the perfect strategy and inconsistent or no action.So today's episode is dedicated to ensuring you take then action that will then unlock your ability to turn your vision into a reality.Enjoy! NEED MORE HELP TO GET YOUR BUTT INTO GEAR?My brand new program, Unbridled (launching soon) is all about helping remove all of those obstacles that are getting in the way of your ability to bring all of your brilliance to your brand and attract the kinds of people prepared to pay a premium for it.We'll work on the mental/emotional blocks, dive into where your strategy, offers + execution are out of alignment, and get you back in the driver's seat, taking consistent, meaningful action that allows you to build epic momentum.WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coSimply Magnetic - free audio course https://magneticbrand.co/simply-magneticCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethEmail: kat@magneticbrand.co

Messaging.The thing we know we need to pay more attention to, but at the same time fills us with dread. "I'm not a copywriter!" "I'm no good with words!" "I just don't know how to explain the value of what I do!"If that sounds like you, know you're not alone. Brand messaging is TRICKY - it spins my clients out more than anything. Even the ones who help THEIR clients with messaging & copywriting!And in this episode I'm not only going to explain why it hurts our brains so much, I'm also going to...→ break down what messaging really is (with non jargon-y examples)→ demonstrate the power of messaging & why it's crucial→ introduce you to the 4 elements needed to truly nail your messaging→ give you 3 solid tips for making the process of messaging development WAY easierSound good? Then hit play!WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coSimply Magnetic - free audio course https://magneticbrand.co/simply-magneticCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethEmail: kat@magneticbrand.co

I get it: it's easy to fall into the "I just need to land a couple more clients" trap.But I've learnt the hard way that not all clients are created equal. And while it seems like some extra cash will solve all your problems... nightmare clients can create a whole lot more of them. (Problems - not money!!)So in this episode I'm breaking down:→ Why you *should* care about who you work with→ How certain things you're doing could be attracting the wrong people→ 5 way to ensure you're showing up in a way that attracts total dream clients→ And as a bonus, will naturally make it easier to sell your offerings!Grab your notebook... this is a big one.WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coSimply Magnetic - free audio course https://magneticbrand.co/simply-magneticCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

Yep, I'm about to undergo a rebrand which means things are about to change 'round these parts. And I'm not just talking about the logo and colours.This rebrand is the result of a huge year of internal growth in 2021 and in turn, "outgrowing" the brand you see right now. So in this episode I'm giving you the full scoop about...→ Why I'm rebranding when my clients love my brand as it is→ What the rebrand is going to involve→ A sneak peak at how my inside out approach to the strategy→ And why it's scaring the hell out of me (despite the excitement!)But no more spoilers - you'll need to listen for the juicy details ;)WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coSimply Magnetic - free audio course https://magneticbrand.co/simply-magneticCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

If you're on a mission to make an impact but feel like it's impossible under your following grows... or want to find a way to become a thought leader in your space but feel like an imposter as long as your audience is so small... this episode is for you.With help from my special guest, Makeda Andrews, we're about to deliver some truth bombs about what influence is all about, what leadership actually means, and how to start making an impact today - even if you have an audience of 1 and team of zero.No matter where you're at in your entrepreneurial or thought leadership journey, this episode is filled with wisdom and perspective to help inspire you, keep you grounded and remove the overwhelm that comes with trying to make an impact with what you do.Connect with MakYouTube: https://www.youtube.com/c/MakedaAndrewsInstagram: https://www.instagram.com/makeda.andrews/Website: https://www.makedaandrews.com/WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coSimply Magnetic - free audio course https://magneticbrand.co/simply-magneticCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

Sick of spinning your wheels, working your butt off... and not actually seeing results that match the effort you're putting in? This one's for you!Whether you're a freelancer, solopreneur, small biz owner or aspiring thought leader, the 5 strategies I'm sharing in this episode are guaranteed to help you make traction and build momentum over the next 12 months.In fact, even if you run with just ONE of the things I shared, you'll speed up your growth.So grab your notebook and get ready for this actionable episode!WORK WITH MEWanna know how we could work together? ↓1:1 coaching: magneticbrand.co/personal-brand-coachingStrategy intensives: magneticbrand.co/brand-strategyEverything else: magneticbrand.coSimply Magnetic - free audio course https://magneticbrand.co/simply-magneticCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co