Feb 24 2022
Lessons from a Dog Adoption Dropout | Episode 18
I’d be lying if I said the dog adoption process with my clients is always the same. There’s a lot of contributing factors, including the pandemic, that can come into play and affect your plans. Today I’m going to share what happened with my last one-on-one client that motivated me to pivot to a membership program. By doing so, I hope I can paint a realistic picture of what your dog adoption journey might look like and how you can stay on track when you could otherwise derail.For their privacy, I’ll refer to my clients as Jack and Jill and their dog as Missy. Jack and Jill were new to the dog adoption game. They had some local friends who adopted from a dog rescue in the area and this had them curious about adopting, following the tragic death of their young dog. Through our first consultation call, I could tell they were great, family-oriented and animal-loving people looking to make their house a home again. On a follow-up call we had a great deal of discussion about how the pandemic was slowing dog adoption due to a lack of inventory and slower processes because of lockdowns and restrictions. I implemented a new policy with them in order to help adjust expectations for how long it might take to find their ideal dog. Basically, we would reassess our collective progress at 6 months, 9 months and 12 months down the road and have the option for a partial refund if they wished to do so. Of course I felt it would be manageable to help them adopt a dog within 6 months but the world was a bit unpredictable at this time. Following our call, I had them fill out a detailed questionnaire called the Dream Dog Match Survey. This helps clarify the clients’ wants, needs and vision for their dog. I then take those results and make a summary for myself to get a concise picture of a compatible dog for them.Here’s what Jack and Jill wanted in a dog:Kid friendlyDog friendlyCan handle long car ridesAffectionate, gentle, not too difficult to train6m-7yrs (ideally a young adult) Not a puppyMed-large sized dog, size of dog not as important; reduced shedding idealDaily walks/outdoor activity companionSmart, playful, outdoorsy, calm, loyal, cuddlyPreferred breeds: poodles/poodle mixes, labs, border collies, aussies and dachshundsAfter this I got to work sending them profiles of compatible rescue dogs that they could pursue or deny. I sent them about 12 matches in a 12 week period. With every match I asked for feedback to better my next search and there were quite a few that I never heard back about any of the matches I had sent them. In the end, they submitted 2-3 dog adoption applications. Although no adoptions transpired from these, one application was approved by a dog rescue as a ‘preferred adopter’ which meant that Jack and Jill would now be sent compatible dogs and have first dibs with this particular organization. This was HUGE news because this dog rescue had a fairly regular and large inventory of dogs compared to most. It seemed like adoption would be just around the corner. Of course, I would still keep searching to ensure they didn’t miss out on any other dogs. Shortly after this, I asked them to inquire about a particular dog with the rescue in which they were considered a preferred adopter. Jill told me at this point that she and her partner were wanting a dog imminently for mental health purposes in their household. They had actually heard about a litter of great pyrenees x at a farm nearby and had arranged to get one of the puppies in a few weeks time. You can imagine I was a bit shocked by this turn of events. Of course I was happy that they were getting their needs met but I was concerned that this didn’t fit their vision and was not setting them up for long term fulfillment in dog ownership. For one, they would be raising a puppy which was something they specifically wanted to avoid, two - they’d be getting a dog that sheds heavily when they were hoping for non shedding or low shedding and three they were supporting a backyard breeder when they set out to get a rescue dog. None of these things aligned with their vision and what I was searching for on a regular basis. I couldn’t help but wonder where exactly we went wrong. Here’s the major reasons I think this train derailed:Communication - During the search process there was often no response to matches sent, even when I sent a follow up to encourage feedback. This is huge for me, I can’t do my job right if I don’t get more specifics and updates on preferences. There were multiple adoptable puppies that I could have sent them during this time but I I didn’t as I was staying true to their wants and needs.Impatience - Everyone starts out the process thinking there’s no rush and that they will have no difficulty being patient. However, once you immerse yourself in the world of rescue dogs or see matches regularly, your mind can get hyper focused on completing the task that you’ve set out to do. It’s important to be able to come back to your original plan and vision in order to stay zoned in on that instead. Jack and Jill were likely dealing with that impatience and weren’t communicating that with me.Family Influence - Their family situation really encouraged a need for immediacy. This could happen in any family and it’s really up to the adopters in this scenario to decide how to proceed. Only they can say how desperate they were for a dog at this point. I do question, are you getting a dog for the right reasons if you’re desperate for one. That didn’t sit well with me, but that was their choice. Unfortunately, I do believe that adopting a rescue dog was not a high priority for them so it was not too difficult to stray from their vision.Although I wasn’t required to, I gladly helped them with the integration of their puppy by providing some puppy prep, training basics, nutrition recommendations and email communication as they needed. That was the end of this client’s adoption journey.This whole scenario left me feeling disappointed though. I initially questioned if I had done enough to help them accomplish their goals and almost immediately realized I had. I was very thorough in my communication, search efforts and support. I could not have done any more than I did.After thinking on it some more, I realized my process could be a little to blame here; it was inefficient. Many of us are short on time so having a middle person like myself, feeding clients information bit by bit just added one more step to everything. This process required additional and regular email communication which was noticeably a struggle for most of my clients. It was clear my clients did not need this level of attention if they couldn’t provide adequate feedback. Lastly, I will never be able to keep on top of a clients’ shifting perspective and this means that THEY are the ideal people to be searching for compatible rescue dogs.All of this and more led me to rethink how I help families adopt their ideal rescue dog. And now, just over a year later, I am launching my Pawdoption Guide Membership Experience.Today, these same clients could log into the membership and serve themselves as they’re directed through what’s basically a dog adoption masterclass. It’s broken down into five sections and features videos, workbooks and infographics. While working through their adoption journey they’ll have access to additional resources including my Southern Ontario Dog Rescue Spreadsheet, How To videos and biweekly Q&A calls. Also, as a part of a private, growing membership community, they will have the necessary support they need to stay on task and achieve their dream.Jack, Jill, Missy and family are probably all very happy now. They’re through the puppy stage afterall. Anyway, you can’t win them all but I’m pretty darn grateful for this turn of events. After a year of pivoting and building this membership program out, I’m proud to be opening it to the public in just a few days!! If you or someone you know is struggling to adopt or daydreaming about a dog, you’ll want to join the membership waitlist to get the details of the Pawdoption Guide Membership Experience launch. Enrollment opens Sunday February 27th!