Mike Montague interviews Todd Hockenberry, author of Inbound Organization and a HubSpot partner, on How to Succeed at Becoming an Inbound Organization.
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The best attitude, behavior, and technique on how to sell to succeed at becoming an inbound organization
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Everyone in the organization is part of inbound marketing
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If you can’t keep good employees, check your culture
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If your employees aren’t happy, they won’t treat your customers well
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If you don’t like being marketed in a certain way, why would you market to others that way?
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The way you think is really your product
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Use technology to engage, not to hide
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The experience IS the relationship
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Map the journey with your clients
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