Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard and author of The Visual Sale, on How to Succeed at The Visual Sale.
Get the book on Amazon: https://www.amazon.com/gp/product/B08LZN8G41/
- How to use video without spamming people
- Reasons to use video
- Use video to share the best of your best
- What kind of video could you create for your reps to share that support the sales process?
- Use micro demos
- When to customize with the sales rep and when to use your best guy to create the video
- How Vidyard works
- The colder the outreach, the shorter the video should be
- How to let the prospect know you made the video specifically for them
The How to Succeed Podcast is a public and free podcast from Sandler.
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