A clip from an upcoming episode with Jean Thomas (CMO Pomelo Fashion, ex-Lazada/Alibaba) where he answers questions that companies usually ask when starting to expand into Southeast Asia.
Jean advises companies looking at APAC and SEA expansion, and he shared some of the things he usually covers with them:
How to manage the "awful" unit economics vs EMEA or USA
Hiring talent - bringing in home country operators vs hiring local
Should you start in just one country or go cross-border / multi-country right away?