PODCAST EPISODE

How to run global marketing successfully when you're based in APAC

APAC Marketers Roundtable Podcast

Nov 3 2021 • 39 mins


Regional marketing within APAC is one thing, but what about global? Gabriel Lim (CEO @ Salewhale) gives the B2B SaaS view while HY Teo (marketer @ crypto / blockchain startup) shares how it could work in B2C.

What's in this episode:

Why adapting messaging globally is counter-intuitive

How crypto companies grow w/o relying on FB and Google ads

Do you have to create a zillion personas to cover all your markets?

Examples of global companies doing regional marketing

Discussions on org charts and team structures

Practical tips on working with a remote/distributed team

Is there a stigma to being based in Asia?

. . .

This was the first full-length episode this season! Could you DM me your candid, honest af feedback? My LinkedIn is below. If you're on our private Slack team (apacmarketers.com) please shoot me a message in our group!

Connect with Gabriel on LinkedIn

Connect with HY on LinkedIn

Connect with David Fallarme

Join our private slack team for APAC marketers

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