Regional marketing within APAC is one thing, but what about global? Gabriel Lim (CEO @ Salewhale) gives the B2B SaaS view while HY Teo (marketer @ crypto / blockchain startup) shares how it could work in B2C.
What's in this episode:
Why adapting messaging globally is counter-intuitive
How crypto companies grow w/o relying on FB and Google ads
Do you have to create a zillion personas to cover all your markets?
Examples of global companies doing regional marketing
Discussions on org charts and team structures
Practical tips on working with a remote/distributed team
Is there a stigma to being based in Asia?
. . .
This was the first full-length episode this season! Could you DM me your candid, honest af feedback? My LinkedIn is below. If you're on our private Slack team (apacmarketers.com) please shoot me a message in our group!