Join Dean on this podcast episode as he shares his experience of almost making a massive mistake in his advertising campaign and provides a six-step flight check for anyone who wishes to run paid advertising, lead generation campaign, or demand generation campaign. The flight check ensures that everything needed for a successful campaign is in place, including working links, tracking, capturing leads, and having an email autoresponder. The podcast episode is geared towards helping listeners avoid making the same mistakes the host made.In this episode, you will learn:Admitting to mistakes is important for growth and learning.Overcomplicating things can be counterproductive.It is important to take inventory of what resources are available before making decisions.Google ads may be a simpler option than Facebook ads.Before launching any advertising campaign, it is important to do a thorough flight check to ensure everything is in order.The bottom point of the marketing funnel needs to be identified and checked first.Owendenny Digital, Australia's #1 SaaS Marketing AgencyInstagram: ⁠⁠https://www.instagram.com/owendennydigital/⁠⁠Facebook: ⁠⁠https://www.facebook.com/owendennydigital⁠⁠LinkedIn: ⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠YouTube: ⁠⁠https://www.youtube.com/@owendennydigital⁠⁠Website: ⁠https://www.owendenny.com⁠WORK WITH OWENDENNY:Two options:1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.⁠Have a friendly 10-minute chat with Dean⁠ We look forward to hearing from you! ⁠⁠⁠

In this episode of Open Source Growth, host Dean Denny covers everything about Facebook ads for software as a service (SaaS) companies in under 30 minutes. He emphasizes the importance of Facebook ads for achieving T2D3 growth and the need to revisit customer personas.Dean covers objectives, creatives, targeting and bid strategies, landing pages, and CRMs to optimize Facebook ads for SaaS companies. He highlights how Facebook ads can effectively target ideal customers, making them cost-effective for businesses. Dean urges listeners to take action and start using Facebook ads to grow their SaaS business.Tune in to this valuable and informative podcast to learn how to crush it with Facebook ads.In this episode, you will learn:Importance of Facebook ads for SaaS companies and why they need to have a Facebook ads campaign to achieve growth.How to go back to your customer personas to make the most out of Facebook ads.Objectives you must set and the creatives you must develop for your Facebook ads campaign.Targeting strategies and bid strategies that are effective for SaaS companies.Importance of effective landing pages and how to roll them out.Use of CRMs with Facebook ads for SaaS companies.Cost-effectiveness of Facebook ads and the ability to target people based on interests or demographics.Ability to target people at all stages of the customer journey.Set up conversion tracking and track your performance to determine the cost of leads, marketing qualified leads, demo calls, and booked meetings.Different placements available on Facebook ads, including Instagram and Facebook audience network.Timestamps:[00:02:09] - Grow business with Facebook targeting. [00:03:12] - Target audience with tailored messaging. [00:05:27] - Bid for clicks, conversions, ads. [00:06:36] - Target audience with laser focus. [00:11:21] - Tailor content to different personas. [00:14:10] - Testing ad creatives and copy. [00:15:45] - Target customers with remarketing and Lookalike Audiences. [00:19:01] - Test different platforms for success. [00:21:13] - Track leads for better AI results. [00:24:11] - Track and measure SaaS performance. [00:26:30] - Facebook: Brand Awareness & Conversions [00:28:54] - "Scale your SaaS with Facebook Ads."Note: This podcast episode is available for free on Spotify, Apple Music, and the Owendenny.com/blog website. Owendenny Digital, Australia's #1 SaaS Marketing AgencyInstagram: ⁠https://www.instagram.com/owendennydigital/⁠Facebook: ⁠https://www.facebook.com/owendennydigital⁠LinkedIn: ⁠https://www.linkedin.com/company/owendenny/⁠YouTube: ⁠https://www.youtube.com/@owendennydigital⁠Website: https://www.owendenny.com

In this podcast episode, Open Source Founder & Host Dean Denny discusses why he quit caffeine after being a regular coffee drinker since his teenage years. He talks about how coffee and caffeine have been a big part of his life and culture in Australia, especially Melbourne's cafe culture. Despite this, he has successfully quit caffeine for the past 30-31 days and shares his reasons for doing so and how it has benefited him as a founder of a marketing agency.He also recommends that people who are addicted to caffeine should seek help to quit and explore alternative options.In this episode, you will learn:The host's experience of quitting caffeine after it being a significant part of his life for a long time.The reasons why he decided to quit caffeine and how it has benefited him as a founder of a marketing agency.The role of coffee in Australian culture, including its social and community significance.The history and cultural significance of caffeine.The benefits of quitting caffeine, including increased performance, better health, and reduced dependence on substances.The challenges of quitting caffeine, especially for those with addictive personalities, and the importance of seeking help from healthcare professionals.Timestamps:[00:00:00] - Quitting caffeine: My journey.[00:01:56] - Coffee: Fuel for Life.[00:04:26] - Caffeine: Performance, History, Benefits.[00:06:37] - "Coffee: Anxiety, Poor Output, IV Drip"[00:07:56] - Quit caffeine, healed dyspepsia.[00:10:22] - Caffeine: Increased Focus and Performance[00:11:20] - Replaced coffee with water: Huge success.[00:13:22] - Necessary indulgences for pleasure.[00:16:33] - Quitting caffeine, feeling better, thanks![00:17:47] - Improve life with better water.Note: This podcast episode is available for free on Spotify, Apple Music, and the Owendenny.com/blog website. CONNECT WITH US:Connect with Dean Denny, host of Open Source Growth and Director at Owendenny DigitalInstagram: ⁠https://www.instagram.com/deanowendenny/⁠LinkedIn: ⁠https://www.linkedin.com/in/deandenny/⁠Owendenny Digital, Australia's #1 SaaS Marketing AgencyInstagram: ⁠https://www.instagram.com/owendennydigital/⁠Facebook: ⁠https://www.facebook.com/owendennydigital⁠LinkedIn: ⁠https://www.linkedin.com/company/owendenny/⁠YouTube: ⁠https://www.youtube.com/@owendennydigital⁠Website: https://www.owendenny.com

In this podcast episode, Founder & Host Dean Denny, discusses the importance of personal development and spirituality in entrepreneurship. He emphasizes that the success of a business is closely tied to the personal growth of its founder. Dean reflects on his own experiences with his business, Owendenny Digital, and shares the ups and downs he has faced over the past 3-5 years, including losing clients due to team members' mistakes, learning from early mistakes, and finding success in targeting specific niches such as SaaS companies and AI-led service providers.In this episode, you will learn:The importance of personal development and spirituality in the entrepreneurial journey.How the growth and success of a business is closely tied to the personal growth of its founder.Insights from Dean's own experiences in building Owendenny Digital, including wins, losses, and lessons learned.The significance of making personal breakthroughs to overcome business challenges and reach the next stage of growth.The ups and downs of entrepreneurship and how to handle them with resilience.The long-term perspective in evaluating business growth and success.How Owendenny Digital grew from a one-man operation to a team with global presence.Lessons learned from mistakes and successes in SEO and direct response advertising strategies.Inspiration and insights on nourishing the heart and soul of the entrepreneur for sustained business growth.Tune in now!  Tune in and be inspired!Timestamps:[00:00:37] - Nourishing entrepreneurs' hearts and souls.[00:01:32] - Founder's personal growth limits business.[00:02:12] - Personal growth limits business success.[00:02:47] - "Complete Entrepreneur: Long-Term Success"[00:03:45] - Team's journey: Hell to Dream.[00:06:25] - "Pain is strength emerging: Embrace it."[00:08:38] - "Embrace failure, do the reps."[00:09:12] - "Push through for best version of you."[00:09:45] - Triumphing over adversity to succeed.[00:10:18] - "Arm yourself with knowledge."[00:10:34] - "Keep pushing forward; persist."[00:10:49] - Grow business: Wake up and act![00:16:25] - Achieving the Dream: Sacrifice.[00:16:58] - "Sacrifice to make it happen."[00:18:06] - "Persevere and Progress Steadily."[00:18:25] - Believe and keep going.[00:19:10] - Strategies for business success

Dean Denny, the director of Owendenny Digital, Australia's leading SAAS marketing agency and host of "Open Source Growth," he explores the latest trends and tactics in SAAS marketing.In this podcast episode, Dean talks about the top five marketing activities that should be automated with AI for businesses to achieve growth and profitability.The first recommendation is to automate customer service and support with chatbots or plugins that integrate with email servers such as Gmail.The second recommendation is to use AI for predictive analytics and personalization to analyze large amounts of data and identify insights that would take humans hours to compute. This information can be used to personalize marketing messages and content to target specific segments.The third recommendation is to use AI for email marketing and automation, which is already embedded in many email marketing tools.The fourth recommendation is to automate social media posting and engagement with AI-powered tools to streamline processes and improve efficiency.The fifth and final recommendation is to use AI for content creation to save time and create high-quality content that is optimized for search engines and user engagement.