On this episode of the ERA Talks podcast, Walter Tobin chats with Tim Kilfoil, President of JF Kilfoil Co., about the benefits of today’s bevy of digital marketing tools that are available for low to no-cost to manufacturers’ sales reps and the advantages of implementing these tools. Tim offers useful insights on how to get started on a digital marketing path and why sales reps today should be embracing this way of selling and connecting. Plus, Tim provides a realistic digital marketing action plan that can be implemented with ease.