Empowering Breast Cancer Patients with Digital Fitness - Jennifer Johnson

Jennifer Johnson is the founder and CEO of JennJ Health and Fitness, focusing on digital health solutions for breast cancer patients. Her flagship product, FitnessCan, is a health and fitness app designed to support breast cancer patients before, during, and after treatment.Key Takeaways:

• Personal Experience Driving Innovation: Jennifer's own breast cancer diagnosis led her to create FitnessCan, addressing a gap in health tracking for cancer patients.
• Data-Driven Health Management: FitnessCan integrates wearable data, medication tracking, and journaling to provide a comprehensive health overview for patients and healthcare providers.
• Empowering Patients: The app aims to help breast cancer patients stay active during treatment, potentially improving outcomes and quality of life.
• Addressing Health Disparities: Jennifer's focus on health equity extends to increasing diversity in clinical trials and improving outcomes for women of color.
• Innovative Business Model: FitnessCan uses a freemium model, leveraging user data to provide value to healthcare providers, payers, and pharmaceutical companies.

Jennifer's journey into health tech entrepreneurship began with her unexpected diagnosis of triple-negative breast cancer at a young age. As a fitness enthusiast and data analytics professional, she tracked her health meticulously during treatment, which inspired the creation of FitnessCan.

The app integrates data from wearables, medication tracking, and journaling to provide a comprehensive view of a patient's health during cancer treatment. This holistic approach allows patients to share detailed information with their healthcare providers, potentially leading to better-informed care decisions.

Jennifer emphasizes the importance of staying active during cancer treatment, citing studies that show up to 40% better outcomes for active patients. FitnessCan aims to make this easier by providing tailored suggestions based on the user's current health status.

A key aspect of Jennifer's mission is addressing health disparities, particularly for women of color. She highlights that Black women are 40% more likely to die from breast cancer and represent less than 3% of clinical trials. FitnessCan aims to contribute to real-world evidence studies, potentially increasing diversity in research.

Jennifer's story is one of turning personal adversity into innovation, leveraging her professional experience in health tech to create a solution that could benefit many others facing similar challenges.

About our guest: Jennifer Johnson is the Founder and CEO of JennJ Health, dedicated to empowering breast cancer patients through digital fitness and wellness solutions. With over 15 years of experience in healthcare operations and as a breast cancer survivor herself, Jennifer is passionate about bridging gaps in patient care.

JennJ Health's flagship product, the FitnessCan app, offers personalized fitness plans, mental wellness support, and a st

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