Be a Marketer with Dave Charest

Constant Contact

New episodes coming July 11, 2024! As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the Be a Marketer podcast! read less
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Episodes

#60 - Automating and Working With the Seasons With Mark Chinsky
May 30 2024
#60 - Automating and Working With the Seasons With Mark Chinsky
Marketing is the machine that never stops running, even for a seasonal business. Mark Chinsky, co-owner of Enjou Chocolat in Morristown, New Jersey, experiences drastic seasonal fluctuations that revolve around holidays. During the quieter seasons, Mark focuses on making technology work for him. His prior experience in the direct mail industry showed him the value of marketing — and when to do it. “A lot of people cut marketing when things get tight. [But] that’s the last thing you cut,” he advises.  “If you cut marketing, then you might as well close your doors. That’s where your future revenue is going to come from.” Mark goes on to explain that the slow season is one of the best times to market — when the cash is flowing and you’re incredibly busy, you won’t have as much time to focus on marketing.On this episode of Constant Contact’s Be a Marketer podcast, Mark and host Dave Charest, Director of Small Business Success at Constant Contact, talk about how automating tasks lets your marketing tools do the heavy lifting for you. 👉 Check out Constant Contact’s professional marketing services to take design off your plate. Additional Resources:Getting started with the Automation Path BuilderUsing Constant Contact SEO toolsHow to Set Up an Effective Automated Welcome Email Series (with Examples)Set up to automatically resend to contacts who don’t open their email feature in Constant ContactMeet Today’s Guest: Mark Chinsky of Enjou Chocolat☕ What he does: Rather than retiring from the software development industry, Mark and his co-owner Rose chose to buy a chocolate company. They recently bought Enjou Chocolat, a beloved 40-year staple in Morristown, New Jersey, that does retail, wholesale, and corporate chocolate production.   💡 Key quote: “A lot of people cut marketing first when things get tight. That’s the last thing you cut. [If] you cut marketing then you might as well close your doors because that’s where your future revenue is going to come from. And the best time to market is when times are slow.”👋 Where to find him: LinkedIn👋 Where to find Enjoy Chocolat: Website | Instagram | Facebook | YouTube | TikTokIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
#58 - Using SMS to Increase Attendance with Nicholas Jackson
May 16 2024
#58 - Using SMS to Increase Attendance with Nicholas Jackson
Libraries are often the heartbeat of the communities they serve — and Parsippany Public Library in New Jersey is no exception, offering much more than just reading materials. Head of Information Services Nicholas Jackson has been using Constant Contact for several years, both to distribute the library’s newsletter and to text workshop registrants. Before Constant Contact, the library had a problem: People would sign up for workshops and then forget to actually attend. So the library enabled attendee text messages to send reminders the night before and the day of the event. While not everyone checks their email constantly, most people check their texts immediately. Attendance problem solved.Above all else, Nicholas’s top marketing tip is to stay consistent. That consistency applies to the look and feel of your graphics — like fonts and color schemes — as well as to your marketing plan and analysis of what’s working and what’s not. On this episode of Constant Contact’s podcast, Be a Marketer, Nicholas and host Dave Charest, Director of Small Business Success at Constant Contact, discuss all the ways that Constant Contact has helped spread awareness and drive foot traffic into Parsippany’s libraries.  👉 Get started with SMS marketing in Constant Contact.  Additional Resources:Insert Canva images into your Constant Contact campaignsGet started with SMS marketing in Constant ContactCreating accessible emails with Constant ContactMeet Today’s Guest: Nicholas Jackson of Parsippany Public Library☕ What he does: Nicholas is the Head of Information Services at Parsippany Public Library in New Jersey. Nicholas oversees marketing and PR, plus programming, technology, collections, books, ebooks, and media. He also manages the the Library of Things program where people can borrow items like hotspots, Chromebooks, tabletop games, sewing machines, and more.💡 Key quote: “Our newsletter is the most powerful advertising-marketing-PR tool. We noticed this when we did an author talk back in 2022. We asked when people signed up, How’d you find out about this? And over 40% said, In the newsletter. We realized that we need to make the newsletter, inviting, helpful, and friendly.”👋 Where to find him: LinkedIn👋 Where to find Parsippany Public Library: Website | Instagram | Facebook | YouTube | TikTokIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
#56 - Finding Success through Good News with Marie Gilmore
May 2 2024
#56 - Finding Success through Good News with Marie Gilmore
Despite being a newspaper, the Osprey Observer effectively utilizes digital tools like email marketing and social media. The key to running a successful local paper, for Marie, is being deeply involved in and committed to the local community. Her team focuses on covering local good news and events, and the relationships they build with local advertisers and readers."We laser focus on what we do. We provide customer service. We try to provide all the best services for our small businesses, and we just have to stay laser-focused," Marie explains. Being a part of the community and engaging in local events has helped create a strong brand for the Osprey Observer.Listen to Marie share valuable insights on embracing the local community, the power of good news, and leveraging digital tools for better engagement, with host Dave Charest, director of small business success at Constant Contact.👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.Resources:Get Marie Gilmore’s FREE Kindle book: Open for Business! Now what? Find your local chamber of commerce A/B test an email subject line with Constant ContactMeet Today’s Guest: Marie Gilmore from Osprey Observer📰 What she does: Marie is the Managing Editor and Publisher for Osprey Observer, which started as a newsletter and now has grown into four local editions, covering the areas of southeast Hillsborough County.💡 Key quote: “We all live and work in this community. That’s who we need to support.” - Marie👋 Where to find her: LinkedIn 👋 Where to find Osprey Observer: Website | Instagram | FacebookIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
#54 - Getting Repeat Business with Clif Johnson
Apr 18 2024
#54 - Getting Repeat Business with Clif Johnson
Identifying and understanding who your key customers are is a crucial part of marketing for Clif Johnson, especially if you’re targeting diverse audiences like professionals and consumers. "You really have to put on kind of two marketing hats. You have to understand the needs of both of those customers and really be able to cater to them in order to effectively market to them,” says Clif.Once you know your audience, you can start providing them with targeted content with the help of segmentation to enhance marketing efforts.And while initial sales are important, repeat sales indicate effective relationship management.On this episode, Clif and host Dave Charest, director of small business success at Constant Contact, dive into the importance of understanding key customers, repeat business, and the role of Constant Contact in their marketing.👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.Resources:Top Ecommerce Integrations to Help You Sell MoreCreate and manage contact listsCreate a segment of contact by choosing specific criteriaMeet Today’s Guest: Clif Johnson from Pablo Designs⚡What he does: Clif is the Director of Global Sales and Marketing at Pablo Designs. Pablo Designs is a manufacturer and distributor of interior lighting that challenges traditional design metaphors. Their mission is to create designs that deepen the relationship between objects, their users, and their environment.💡 Key quote: “Storytelling sells and engages far better than numbers on a spreadsheet. You can have the best product in the world, but if you're not telling a story around it…you're going to not only lose people's attention, but in many cases, you're probably going to bore them to tears.”👋 Where to find him: LinkedIn 👋 Where to find Pablo Designs: Website | Instagram | Facebook | LinkedInIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
#52 - Growing with Your Business with Corissa Saint Laurent
Apr 4 2024
#52 - Growing with Your Business with Corissa Saint Laurent
For Corissa Saint Laurent, building relationships, understanding your audience, and leveraging email marketing are key ingredients for success.And when it comes to growing along with your business, it’s all about focusing on activities that align with your skills and passions while delegating tasks that fall outside your expertise. "The goal should be to get to a place where you use your time doing the things you should be doing. Avoid the things that aren't in your skillset or that you're not passionate about," says Corissa. On this episode, Corissa and host Dave Charest, Director of Small Business Success at Constant Contact, delve into the art of building relationships, understanding your audience, and the significance of marketing in connecting with customers. 👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.Resources:2024 Online Marketing Calendar: Template and Marketing HolidaysMeet Today’s Guest: Corissa Saint Laurent, speaker, podcaster, and retreat leader🎧  What she does: Corissa is a professional speaker, podcaster, and retreat leader. She not only helps businesses grow, but she also helps its people grow along with it. As host of The Everyday Mystic, she delivers practical spiritual guidance for a life of greater meaning, higher purpose, and true joy.💡 Key quote: “The more you can provide value to your customers, build those relationships, and ultimately build loyalty. Those people become promotional agents for you. They're talking about you to others.”👋 Where to find her: Website | Podcast | LinkedIn | InstagramIf you love this show, please leave a review. Go to ratethispodcast.com/bam and follow the simple instructions.
#49 - Moving from Passion to Purpose with Aisha James
Mar 14 2024
#49 - Moving from Passion to Purpose with Aisha James
When Aisha James set out to create an event celebrating Black-owned businesses in St. Louis, she didn’t think she’d end up running the largest Black-owned food festival in the Midwest. Even while spending her days working as an Operations Manager in the banking industry, Aisha finds time to fuel her passion: bringing together St. Louis’s Black community for a weekend of culture, food, and celebration, The Taste of Black St. Louis.  But coordinating this large-scale annual event on a shoestring budget is no easy feat. “I’m considered the little guy that makes big numbers,” says Aisha. And she’s not kidding when she says “big numbers” — in just five years, the culinary festival grew from 16,000 to 83,000 attendees. On this episode, Aisha and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the unique communication challenges of planning such a big event and how technology helps her to remain organized—while also keeping her day job. Listen to learn the importance of developing calendars and timelines, seeking customer feedback via surveys, and leaning on segmentation to craft highly targeted and specific messaging for a variety of audiences.👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.Additional Resources:How to Create a Survey PageHow to Use the Calendar ViewUnderstanding Contact SegmentationHow to Create and Activate an EventMeet Today’s Guest: Aisha James of The Taste of Black St. Louis🍽️ What she does: Aisha is the founder of The Taste of Black St. Louis, the largest Black-owned food festival in the Midwest. Formed in 2018, the multi-sensory food experience was created to bring local communities and visitors together for a full weekend of culture, tasting, and shopping while shining a light on Black-owned businesses. The event has grown from 16,000 attendees to 83,000.💡 Key quote: “Remember why you started. Understand that there’s going to be so many bumps in the road, but always remember why you started and stay true to that.”👋 Where to find her: LinkedIn | Instagram👋 Where to find The Taste of Black St. Louis: Website | Instagram | Facebook If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
#47 - Coping with ADHD as an Entrepreneur with Dave Delaney
Feb 29 2024
#47 - Coping with ADHD as an Entrepreneur with Dave Delaney
Dave Delaney, a keynote speaker, author, and business owner, shares his journey of discovering his ADHD diagnosis as an adult and how it's impacted his entrepreneurial journey and strategies.Dave discusses the challenges he faced in 2020, his coping strategies, the importance of self-understanding, and his new podcast, "ADHD Wise Squirrels." He also delves into marketing strategies and time management techniques that have helped him succeed as an entrepreneur with ADHD."Your best marketing is you at the end of the day,” he says. “And if you're somebody that's cool and honest and smart and can help people, then I think that's the best foot forward with your own marketing."On this episode of Be a Marketer, Dave and host Dave Charest, Director of Small Business Success at Constant Contact, discuss valuable insights into entrepreneurship, self-awareness, and marketing strategies. 👉 Want a winning framework to improve retention, communication, and culture at your company? Get a free copy of Dave’s The Nice Method ebook using code “BAM24”. Meet Today’s Guest: Dave Delaney of Futureforth☕ What he does: Dave Delaney is a keynote speaker, author, and he also offers workshops and communication consulting through his business, Futureforth. Dave also hosts a podcast called ADHD Wise Squirrels, where he and his guests discuss and explore the coping mechanisms of late-diagnosed adults.💡 Key quote: "I've learned just to give myself more grace and understand that there are limits to some of this stuff." 👋 Where to find him: Website | LinkedIn👋 Where to find ADHD Wise Squirrels: Website | Facebook | Instagram | YouTubeIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
#46 - Finding Your Calling with Gail Bernardo
Feb 22 2024
#46 - Finding Your Calling with Gail Bernardo
Gail Bernardo, owner of Invisilace Hair Spa, emphasizes the value of patience and persistence in business growth, as well as the power of combining online marketing with personal, face-to-face interactions. Gail also believes in the power of consistent customer contact. In her experience, even if a potential client doesn't require her services immediately, maintaining contact through newsletters means that when they do need her services, her business is top of mind. Gail recounts what she’s learned about marketing, “Sometimes it's not always instant. It may take time for your customer to come...and some people just think, oh, if I send out 500 brochures or I do this and do that, it's not working because in 30 days no one called me. So sometimes you have to be patient and you have to wait.”She’s successfully leveraged local resources, online marketing, and personal interactions to grow her business of 13 years. On this episode of Be a Marketer, Gail and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the importance of marketing for small businesses. Gail shares her strategies for building relationships with customers, including collecting email addresses at events and following up with Constant Contact newsletters.👉 Check out An Overview of Constant Contact’s Mobile AppMeet Today’s Guest: Gail Bernardo of Invisilace Hair Spa☕ What she does: Since 2010, Gail Bernardo has been helping people with hair loss or thinning due to life-changing health issues. For Gail, it’s more than just a business. It's part of her calling. And she doesn’t take it lightly. After personal struggles with hair loss due to cancer, she knows what it means to her clients to feel good about themselves.💡 Key quote: "Do your homework before you decide that you're going to open up a business. Understand that it's going to take some time and it's not going to take a whole bunch of money." 👋 Where to find her: LinkedIn👋 Where to find Invisilace Hair Spa: WebsiteIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
#45 - Building Trust Through Stories with Brad Sundberg
Feb 15 2024
#45 - Building Trust Through Stories with Brad Sundberg
If you ask Brad Sundberg, storytelling is an effective marketing strategy that allows you to build trust. Brad shares his experience of using personal storytelling to promote events based on his time in the studio with Michael Jackson. He believes that sharing stories, especially about personal experiences, helps to establish connections with customers. “When you are a business owner,” he says. “You either sit on the couch and eat popcorn and go broke, or you've got to get out and beat the drum.” On this episode of Be a Marketer, Brad and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the power of personal branding, storytelling, and building trust in marketing. 👉 Check out How to Create a Facebook and Instagram Ad in Constant Contact Meet Today’s Guest: Brad Sundberg of In the Studio with MJ☕ What he does: Brad Sundberg joined Michael Jackson’s team during the production of Captain EO in 1985, and remained with Michael as one of his engineers and Technical Director for nearly 18 years. Now, Brad shares these unique experiences with the public through his In the Studio with MJ seminars. 💡 Key quote: “Marketing is essential now. In the age of social media, whether you love it or hate it, it's an amazing tool. ” 👋 Where to find him: Website | LinkedIn👋 Where to find In the Studio with MJ: Website | Facebook | InstagramIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
#43 - Creating Subject Lines that Get Opens with Jay Schwedelson
Feb 1 2024
#43 - Creating Subject Lines that Get Opens with Jay Schwedelson
Jay Schwedelson has had an interest in direct marketing since he was a five-year-old watching his parents’ direct mail business. Today, he’s one of the internet’s top email marketing experts, but the thing he loves most about email is that you don’t need to be an expert to do it well. “Just get it out there,” he says. “Iterate and keep going. Consistency will win out—you will beat out 95% of everybody else you’re competing with just by being there and doing it.” For nearly 30 years, Jay has run Outcome Media, an agency that today offers demand generation services and email and direct mail marketing. In 2021, he launched GURU Conference to offer affordable, accessible marketing education to business owners and marketers. On this episode of Be a Marketer, Jay and host Dave Charest, Director of Small Business Success at Constant Contact, discuss what’s most important for email marketing in 2024. Jay also offers his top tips and resources for business owners looking to tap into the power of email. 👉 Check out the email marketing conference mentioned in this episode: GURU 2024Meet Today’s Guest: Jay Schwedelson of Outcome Media and GURU Events☕ What he does: Jay is a lifelong entrepreneur and the founder and CEO of Outcome Media and GURU Events. He is an expert in email marketing who also started SubjectLine.com, the free subject line testing service for email marketers. 💡 Key quote: “Email is the most important thing on the planet. Your email list is the most important asset in your company — no questions asked.” 👋 Where to find him: Website | LinkedIn | Podcast👋 Where to find GURU Events: Website | LinkedIn👋 Where to find Outcome Media: Website | LinkedInAre you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode. If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
#41 - Taking a Leap of Kindness with Todd Shimkus and Maggie Fronk
Jan 18 2024
#41 - Taking a Leap of Kindness with Todd Shimkus and Maggie Fronk
2024 is one of those special years that gives us an extra day—and this Leap Day, Todd Shimkus and Maggie Fronk want you to do something kind for someone else. Todd, the president of the Saratoga County Chamber of Commerce, started Leap of Kindness Day in 2016 to support local impact-sector organizations. The premise is simple: Use February 29 to do something kind for someone else. That simple idea has catalyzed a worldwide movement, with communities around the United States and beyond running their own Leap of Kindness Day efforts. Maggie has seen the power of this simple call to action firsthand as CEO of Wellspring, the domestic violence and sexual assault services resource for Saratoga County. On the first episode of Be a Marketer for 2024, Todd and Maggie join host Dave Charest, director of small business success at Constant Contact, to share how Leap of Kindness Day works and how others can take part. Tune in to learn how their organizations use Constant Contact to support businesses and nonprofits in Saratoga County and champion important causes through Leap of Kindness Day—and every day. 👉 Learn more about Leap of Kindness Day and how you or your organization can get involved.Meet Today’s Guests: Todd Shimkus of the Saratoga County Chamber of Commerce and Maggie Fronk of Wellspring☕ What Todd does: Todd is the president of the Saratoga County Chamber of Commerce, overseeing an organization that supports more than 2,700 businesses in the region. 💡 Key quote: “Think about somebody that’s done something special for you in your life. And on February 29, as part of Leap of Kindness Day, do something kind for them.” 👋 Where to find him:  LinkedIn | Instagram | X, formerly known as Twitter👋 Where to find the Saratoga County Chamber of Commerce: Website | Instagram | Facebook | YouTube☕ What Maggie does: Maggie is the CEO of Wellspring, a Saratoga County nonprofit that supports survivors of domestic violence and sexual assault and engages the community to end relationship and sexual abuse. 💡 Key quote: “The more we are given opportunities to help others, to see the good, to do the good, to be recipients of somebody else’s kindness we never expected, the more we make a great community, and the more we feel better about this life.” 👋 Where to find her: LinkedIn👋 Where to find Wellspring: Website | Instagram | FacebookAre you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured on an upcoming episode. If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.