Why Businesses Want To Use Salesforce Einstein

The Brainiate Show

Dec 3 2021 • 36 mins

In this podcast, Salesforce’s SVP of Product Management and GM of Einstein, Marco Casalaina discusses how AI is revolutionizing the way businesses interact with their data.

Casalaina talks about major advances in machine learning that can now do some work for us more effectively than humans ever could before. One example is Einstein Lead Scoring. The Einstein AI platform creates a model for each lead in Salesforce, to help organizations prioritize their prospects based on data that's unique to them.