Can You Build a Real Estate Brand in the Shifting Global Landscape?

The Caleb Parker Show

Nov 29 2023 • 26 mins

Connect with the WorkBold Podcast Team:

• Host Caleb Parker: LinkedIn

• Collaboration Partner Morgan Pierstorff: LinkedIn

Summary: In this episode of the Workbook Podcast, host Caleb Parker sits down with Rohan Sikri, CEO of Xander Group, a prominent figure in the world of private equity real estate. Rohan shares insights on the evolving dynamics of global investments, the changing nature of office real estate, and the crucial role of branding in today's real estate market. From the impact of geopolitical shifts to the transformation of office spaces into B2C experiences, Rohan provides a forward-looking perspective that challenges traditional investment strategies.


• The Shift to a Less Global World: Rohan emphasises the noticeable trend towards more localised investments and the need for investors to adapt to a world that is becoming less globally connected.

• Office Real Estate Evolution: The discussion delves into the changing landscape of office real estate, emphasising the importance of considering factors like geography, user experience, and brand differentiation in modern investment strategies.

• Brand Building in Real Estate: Rohan highlights the increasing significance of branding in the real estate industry, particularly in office spaces evolving from B2B to B2C. The discussion explores how brands in real estate are not just about logos but about delivering a consistent experience that resonates with tenants and clients.

• Two Businesses, One Vision: Rohan emphasises the need for vertical alignment between the investment management business and the operating brand, acknowledging that they are distinct yet interconnected entities. The discussion provides valuable insights for investors looking to balance operational excellence and brand recognition.

• Optimism Amid Challenges: Despite the challenges posed by a shifting global landscape, Rohan remains optimistic about the real estate industry. He sees an innovative and passionate community capable of finding solutions and believes that good portfolios are built even in challenging times.

Connect with today’s guest:

• Rohan Sikri LinkedIn

• Xander Group Website

Connect with the WorkBold Podcast Team:

• Host Caleb Parker: LinkedIn

• Collaboration Partner Morgan Pierstorff: LinkedIn


NorNorm: Website | LinkedIn

NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular. NorNorm's vision for the workspace of the future is simple. Place circularity at the core and demonstrate how this is better for business, people and the planet. By embracing NorNorm, real estate can drastically produce CO2 emissions and waste production, driving us closer to a greener future.

Fortune Favours the Bold: Website | LinkedIn

Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex.

Future Proof Your Portfolio with NewFlex: Website | LinkedIn

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you.

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