62 - Writing a Small Business Survival Guide with Jackie Reses & Lauren Weinberg, Authors of Self-Made Boss

Local to Legend

Apr 26 2022 • 28 mins


In this week’s podcast episode, Emily chats with Jackie Reses and Lauren Weinberg, co-authors of new release, Self-Made Boss, a book designed to give small business owners an essential survival guide with stories and experiences from business owners and advice from industry experts. Whether you’ve been in business for 30 years or have been noodling on a new idea, this book will offer you tangible, actionable advice you can implement right away.

Jackie & Lauren join Emily to discuss their experiences working with small business owners everywhere that led to the creation of Self-Made Boss. Jackie & Lauren scoured the marketplace for books that gave small business owners a holistic approach to running their business, but found very few. So they decided to write their own. They compiled stories and advice from business owners and experts, distilling them down into bite-size educational pieces that allowed readers to gain a new perspective on all aspects of running a small business from marketing to hiring to operations to taxes and beyond. Their writing style is approachable, offering pragmatic advice for anyone who picks up a copy.

Listen to the episode to learn more about what you can expect from picking up a copy of Self-Made Boss and the journey Jackie & Lauren undertook to write it!

Find Self-Made Boss at your local bookstore, Amazon, or wherever you find your books.

About The Authors:

Jackie Reses

Jackie Reses is the Chief Executive Officer of Luna Financial Group, a fintech building banking-related financial infrastructure for tech and crypto companies and the Chair of the Economic Advisory Council of the Federal Reserve Bank of San Francisco.  Previously, she was the Executive Chairperson of Square Financial Services and Capital Lead and Head of the People Team at Square.  She has been named one of Forbes “Self Made Women,” Fast Company’s “Most Creative People in Business” and American Banker’s  “Most Powerful Woman in Finance.”  She has held leadership positions at Yahoo! and was a Partner at Apax Partners Worldwide, one of the largest private equity firms in the world.  Reses serves on the board of directors of Endeavor, Affirm, and Nubank.

Lauren Weinberg

Lauren Weinberg is the Chief Marketing Officer of Square, where she leads global Marketing and Communications for the $100B company that provides business solutions for millions of small business owners all over the world.  She has been named on Forbes “CMO Next,” Brand Innovators “Top Women in Marketing,” and Fintech Hub’s “30 Most Influential Fintech Marketers.” Weinberg has held leadership roles at Yahoo!, MTV, and AOL.  She is an Adweek Executive Mentor and advises early stage startups.

Tune in for topics like:

  • Lauren & Jackie’s backgrounds and how they ended up at Square
  • The inspiration behind the book
  • What’s inside and how to read Self-Made Boss
  • Who they had in mind when writing the book
  • What Jackie & Lauren hope readers take away

Links from the episode:

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