53 - Building a Network from Scratch and Establishing Roots in Your Community With Katie Allgood From The Good Co. DSM

Local to Legend

Feb 22 2022 • 44 mins


In this week’s podcast episode, Emily chats with Katie Allgood, the owner of a luxury rental company, The Good Co DSM. Katie shares more about starting a business during a pandemic, pivoting your offerings as you grow and navigating the complicated world of pricing.

Katie’s business started in the summer of 2020 when she began outfitting a 68 VW bus with a photobooth that could be rented out for weddings and events. Since Katie had just moved to Des Moines, she had to build her network from scratch, and learn how to market herself and her business and attract her ideal clients. Katie walks listeners through her journey of establishing strong roots in her community and creating exceptional customer service. She also explains how she learned to navigate the often well-intended but unwarranted opinions of other people and how to determine if something that’s good for someone else is right for you.

Listen as Katie offers her advice on how to price your services and all the elements that go into creating your packages and offerings. She also encourages others to go after the dream collaboration or clients they’re hoping to land by starting the conversation first.

This was such a fun conversation with a delight of a human so whether you’re in the events industry, own a service based business or just want to learn more about Katie, tune in!

Tune in for topics like:

  • Starting a business in the middle of a pandemic
  • The connection that led to Katie’s first booking
  • The element of surprise + delight and how to prioritize customer service
  • Learning how to listen to your own gut in business
  • Pricing complexity and how to navigate it
  • Simple ideas you can implement to go after your dream clients

Links from the episode:

Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!