Identity...or Sour Spot?

The Brand Boss Show

Mar 29 2022 • 23 mins

When you know who you are, you can function from that place.

And when you know who you are not, you can operate from that place in freedom.

In this concept of identity, as we've been talking about the past few episodes, knowing who you are is critical.

Equally important - is knowing who you are not. Listen in as I explore the flip side of this identity conversation...the Sour Spot.

Connect with the Brand Boss and book a strategy session: https://linktr.ee/thebrandboss

Get the Sour Spot exercise mentioned in this week's episode: Sweet Spot / Sour Spot exercise, by Ryan Haley