Influencer Marketing for Destinations

On this episode of Influencer Marketing for Destinations, Wissali, also known as @brazilian.babe on Instagram, joins Melea and Carri to talk about how influencers and brands can find the perfect match. Learn more about what platforms different influencers use to match up with different brands and how that process works. Follow Wisalli on Instagram Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest NEW! Transcripts About Relic www.relicagency.com Facebook Instagram Twitter

On this episode of Influencer Marketing for Destinations, Melea and Carri address the question that plagues destinations across the world: how can we make money on YouTube? A special guest shares her experience on the platform and provides some important insights on how you can get started. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest Transcripts About Relic www.relicagency.com Facebook Instagram Twitter

On this episode of Influencer Marketing for Destinations, Carri and Melea discuss how to monetize content on various social media platforms, from TikTok to Facebook and Instagram. Learn more about how you can make the most of monetizing your social media. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest Transcripts About Relic www.relicagency.com Facebook Instagram Twitter

On this episode of Influencer Marketing for Destinations, former host Jess Darrington joins Melea and Carri to talk about how she makes money as an influencer. Learn about how different platforms handle compensation and how that can affect you as an influencer. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter

Welcome back to Influencer Marketing for Destinations and get ready to get the inside scoop on a hot topic. In this episode, Carri and Melea talk about the difference between influencers and creators and why a destination might want to choose one instead of the other.  Articles Referenced: Sprout Social - Digital creators vs. influencers: What’s the difference? Neil Patel - What’s the Difference Between a Content Creator and an Influencer? Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter

On this episode of Influencer Marketing for Destinations, Jess and Jacqueline pass the torch to two new hosts for Season 2! Meet your new hosts, Melea Hames, social media manager of the Alabama Mountain Lakes Tourist Association, and Carri Ward, better known as @joyofadventuring on Instagram, as they discuss their future plans for the podcast. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest NEW! Transcripts About Relic www.relicagency.com Facebook Instagram Twitter

Cortney Remund J.D. brings his personal experience to the show as he talks with Jess and Jacqueline about legal advice regarding FTC Guidelines. We know this is a longer episode than normal, but don’t hesitate to tune in as he answers questions both influencers and destinations may have in collaborating together! FTC.gov/influencers  FTC Guidelines Disclosures 101 for Social Media Influencers FTC Landing Page for Endorsement Guides, Contests, Online Review Programs, Product Placements, Affiliate Marketing and more. -> HERE About Cortney Remund LinkedIn Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter

According to the FTC (Federal Trade Commission), influencers are responsible for making disclosures, being familiar with the Endorsement Guides and complying with laws against deceptive ads. In this episode, Jacqueline and Jess break down the FTC Guidelines Disclosure 101 document for social media influencers. They also mention other resources from the FTC to review and be aware of in various influencer capacities. Disclosure: Jacqueline and Jess are not financial advisors or lawyers. Information provided is directly from FTC documentation or based on our personal experience in marketing, business, influencer-specific marketing and the tourism industry. FTC.gov/influencers  FTC Guidelines Disclosures 101 for Social Media Influencers 12-page FTC document of testimonial example situations FTC Landing Page for Endorsement Guides, Contests, Online Review Programs, Product Placements, Affiliate Marketing and more. -> HERE Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest NEW! Transcripts About Relic www.relicagency.com Facebook Instagram Twitter

Following up after our previous episode where we talked about proving the worth of influencers, we’ve invited Bryan, associate director of brand marketing, at the Best Western in Phoenix and who is in charge of their influencer marketing program. Learn about how he got started with influencers and grew to have a whole influencer program. Find out his method for goal-setting, measurement and proving the worth of influencers. If you have any further questions or future topic suggestions, email us at influencermarketing@relicagency.com. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter  About Best Western PHX Facebook Instagram  Website

It’s our first episode in 2022 and we want to help you set goals and build successful partnerships. In this episode, Jess and Jacqueline will discuss the tricky topic of proving the worth of stakeholders. Whether you are a destination showcasing influencer success to stakeholders and comissioners or an influencer showing value to destinations, we share many tips to help you start the year off right! If you have any further questions or future topic suggestions, email us at influencermarketing@relicagency.com. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter

This episode is a full roundup of big topics in 2021 and what Jacqueline and Jess, along with many reputable sources, are predicting for 2022. Don’t miss this episode as you start strategizing your plans for next year! Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About the Destination Marketing Podcast Network www.thedmpn.com  About Relic www.relicagency.com Facebook Instagram Twitter

As a way to thank all of the guests Jacqueline and Jess have had on the podcast, this episode looks at segments from past episodes and why they are so important to implement in future content and influencer marketing plans. This is not an episode to listen and leave behind, take this top picks and add them to your marketing mix!  Timeout for Trends Adweek on “Pinterest Find That the Pandemic Is Still Impacting Travel Plans” Morning Brew about Pinterest’s creator program for influencers TechCrunch on the new Pinterest TV feature  Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About the Destination Marketing Podcast Network www.thedmpn.com  About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit If you are interested in becoming a part of the network, please email adam@relicagency.com.

After researching and vetting hundreds of influencers, Jacqueline shares strong opinions in the form of real stories that provide do’s and don’ts of partnerships with destinations (and agencies). Jess and Jacqueline are excited to bring you this episode jam-packed with useful tips and tricks along with warnings to make partnerships successful.  Timeout for Trends  Skyscanner launches new tool for destination marketing organisations Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About the Destination Marketing Podcast Network www.thedmpn.com  About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit If you are interested in becoming a part of the network, please email adam@relicagency.com.

Privacy and Security is something Andrea values heavily. In this episode, Jacqueline and Jess talk with Andrea about stories that brought her safety measures to light. She shares her techniques to post safely and ensure privacy while still traveling throughout Utah, the Northwest and throughout the United States. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Andrea Cannon Website Instagram About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit If you are interested in becoming a part of the network, please email adam@relicagency.com.

With the movement toward being more transparent and authentic, Jess and Jacqueline broach the subject of privacy and security for travel and tourism influencers — or any influencers for that matter. This episode goes into what to share and what not to, the beginning trend of sharing content post-trip, and what influencers and destinations need to do when collaborating to be on the same page with the posting schedule.    Timeout for Trends This travel trends article in 2021 includes traveling solo. The #solotravel hashtag was mentioned to help find influencers in this area. Defending Digital was also mentioned for statistics about privacy and security.   Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter  The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit If you are interested in becoming a part of the network, please email adam@relicagency.com.

Listen to Jess and Jacqueline talk with Miss Rover about the ethics and controversy behind geotagging — the concept of sharing geographic location for Instagram-worthy locations. We dig deep into why some do and don’t want this information shared, the history behind the concept and the relevant release of Leave No Trace and Tag Responsibly campaigns. Whether destination or influencer, figure out what you need to do in order to establish what is right for your partnerships. Links mentioned in the episode: Wild Gina Art Website Miss Rover’s article on How to Find the Best Trails (That Are Also Instagram-worthy) Melanin Basecamp’s article on Five Reasons Why You Should Keep Geotagging About Miss Rover Miss Rover Website Instagram About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit If you are interested in becoming a part of the network, please email adam@relicagency.com.

In this episode, Jess and Jacqueline start with the basics: what is geotagging? Learn how geotagging got started on Instagram and how organizations since have started releasing campaign messages like #Recreate Responsibly, Leave No Trace and Jackson Hole’s “Keep Jackson Hole Wild” campaign. At the end, get a very specific list of what influencers and destinations can do to proactively know if geotagging is right for you and what your strategy should be. Timeout for Trends Hawaii has experienced over-tourism after COVID-19. Here’s an article we’ve seen with them and what they are doing to combat the problem. Links to Topics mentioned in this episode #Recreate Responsibly Leave No Trace Jackson Hole Wyoming Sustainability Landing Page Keep Jackson Hole Wild Campaign 2014 report published by Simply Measured Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit If you are interested in becoming a part of the network, please email adam@relicagency.com.

When a destination is a government-related organization, contracts, whether written or not, are important to a partnership. Listen to Jess and Jacqueline talk to Gui Cunha from Do Orlando North in Florida about how they structure their influencer marketing collaborations along with how influencers fit into their overarching content strategy.  Gui’s episode on the Destination Marketing Podcast talking about Sports Influencer Marketing. About Orlando North Do Orlando North website Facebook Twitter Instagram YouTube  About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit If you are interested in becoming a part of the network, please email adam@relicagency.com.

Contracts protect both destination and influencer so it’s a vital part of the collaboration. Whether you’re a seasoned professional or just starting out, learn from Jacqueline and Jess what’s in a contract and what you can expect or find out what you should ask about when reading through it. Disclosure: Jacqueline and Jess are not financial advisors or lawyers. This episode comes with extensive business background and experience as well as information about the contract Relic uses and has been approved by the company’s lawyer. Timeout for Trends  Influencer Marketing Hub shares two trends in July 2021 about contracts and how companies (destinations) are going to hold influencers accountable for results. With a performance-based contract. Read more here: Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit If you are interested in becoming a part of the network, please email adam@relicagency.com.

In this unique episode, listen to six influencers share their niche and how they got into that area of travel. Find inspiration in these wonderful partners and hear what Jess and Jacqueline take away from their brand success.  Links to the influencers highlighted are below. About Sarah Puckett — Organized Adventurer Instagram About Erika Norton — Hey Erika Norton Instagram About Jodi Nelson — Parents Who Travel Instagram TikTok Facebook About Stacy Anderson — Hurried Hostess Facebook Instagram Twitter YouTube About Michelle- The Wandering Queen Tok About Jess Darrington —  Where is Briggs Instagram Tik Tok  About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit If you are interested in becoming a part of the network, please email adam@relicagency.com.