Welcome back to Influencer Marketing for Destinations and get ready to get the inside scoop on a hot topic. In this episode, Carri and Melea talk about the difference between influencers and creators and why a destination might want to choose one instead of the other.

Articles Referenced:
Sprout Social - Digital creators vs. influencers: What’s the difference?
Neil Patel - What’s the Difference Between a Content Creator and an Influencer?

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