Jul 1 2021
The Keys to Creating a Brand that Creates Connection with Abbi Kirsten
#107: If you’ve been in business for any length of time, you know that creating a brand that connects and attracts the right audience isn’t as easy as it sounds. But Abbi Kirsten has made it look effortless. In this episode, I’m so pleased to be joined by the incredible Abbi Kirsten, creator and owner behind Abbi Kirsten Collections. Abbi is a blogger, 3x author, craft designer, and the world’s biggest Cricut fan. After starting an Etsy shop in 2014, still known as Catching Colorflies, she realized she needed a creative outlet outside of motherhood and wifehood. Soon after, she started her blog, Abbi Kirsten Collections, which unexpectedly blossomed into one of the most popular craft blogs on the internet. Her small business has launched into a career, and she has been honored to work with many well-known companies like Michaels craft store, Cricut, HGTV, and Bridal magazine, and many others. Abbi Kirsten’s bucket of creative ideas is always overflowing, and spreading the joy of crafting is truly why she loves what she does! In addition to her love for colorfully crafting, she has a passion for helping other creative dreamers launch their own businesses and achieve lasting success. In this episode, you’ll learn: The process Abbi Kirsten went through to grow her teamThe methods she’s using to scale her businessWhy she decided to use Facebook ads and when she knew the time was right to outsource her ads strategyThe keys to creating a great brand that connects ...and so much more! You can find all of the links and resources that are mentioned in today’s episode at FlourishingImpact.com/107.