Sonja Anderson is the Director and CEO of zo agency. zo agency acts as the marketing arm or extension to a marketing department for small to midsize businesses. They are a full service agency and offer every manner of skills including branding, logo, web design and development, social media, SEO, paid digital, public relations, traditional media buys, production and so much more. zo agency helps America’s businesses grow from small to thriving organizations that serve, employ, nurture, and contribute to their communities. When zo helps business grow, we help the backbone of America grow.
Sonja Anderson started her career in the 90s in radio. Though Sonja was thriving, she realized that some businesses she consulted would be better served using another medium for marketing. Pitching just one medium fell short of full service consulting and definitely fell short of Sonja’s vision. Her first agency was born.
Sonja Anderson has dedicated the last two decades of her career to small to midsize businesses with 1-100 million in annual revenue. This group represents over 90% of business in our country and gets the least amount of traction. Face it, building an entire marketing department from the inside is costly and a huge responsibility for any company. But how does a small business play in the big field without one. That’s where zo agency is the differentiator - the marketing arm that business needs without the payroll expenses, management and costs.
In this episode of It’s Not Just Business Talks with Sonja, John Corcoran talks with Sonja Anderson about the adventures along her journey of creating zo agency. Sonja discusses her unusual childhood in Scotland, why she wanted to come to the US, how she learned to excel in radio sales, and her vision for zo agency.