Episode 3.5 - Finding Happiness

Startup Survival Podcast

Mar 7 2022 • 43 mins

We all seek to be happy but what is happiness? And more importantly, how do we find happiness in our startup and entrepreneurial lives?

If you want to lift your mood or simply develop a better understanding of how we can all feel better when running our own businesses, tune into Elena Höge.

Recognising money doesn’t buy you happiness (Yaldi Games is yet to afford Elena a salary), our special guest for this episode offers invaluable, authentic gems and deep as well as upbeat insight on the subject of happiness.

Learn more about the special guest

Elena is the founder of Yaldi Games, a startup games studio with the mission to create video games that have real life impact. Since starting the company, she has won several awards such as the Young Innovator Award and the Social Shifter Global Innovation Challenge. Inspired by her passion for nature and foraging, she is now working on their first title: Wholesome – Out and About: A game that inspires real life activities such as foraging, cooking and crafting and has a positive impact on players’ wellbeing and happiness.

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A bit of podcast author background...

UK-based Peter Harrington set up his first business following graduation in York in 1989. He has since started and grown several companies in various sectors including research, marketing, design, print, educational software and consultancy. Over the last 30+ years, Peter has employed over 1,000 people and experienced many highs and a few lows including burglaries, floods, fire and of course the most recent pandemic.

As well as being the CEO with the SimVenture team, Peter is also an Entrepreneur in Residence at London South Bank University.

Big thanks to LSE Generate, the SimVenture Team and Seajam Moths for supporting the Startup Survival Podcast.

Find Guest details and all Reference Sources

The full podcast series together with additional materials, guest details and hyperlinks to all episode reference sources is available on Peter Harrington's Blog 'The Hitchhiker's Guide to Entrepreneurship'.