Michael Schuh, Kroger Precision Marketing: People need advertising that works harder

Identity Architects

Jan 12 2022 • 28 mins

In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.

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