PODCAST

MyoMatters

Myotherapy Association Australia

The Myotherapy Association Australia began life as Myotherapy Association of Victoria. As an emerging health profession, the popularity of myotherapy as a valuable career pathway in health sciences meant the association quickly identified the need for graduates and practitioners nationally for peak body representation. Today, the Myotherapy Association Australia are Australia’s only industry association dedicated solely to the needs of myotherapists and myotherapy profession. In essence, myotherapists help people in pain to move better and live their best life.
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E3 Meet the CEO - An open dialogue
E3 Meet the CEO - An open dialogueE2 - Going for GoldE1 Resilience - Personal StoriesEpisode 14 - Broadening your clinical bowEpisode 13: Understanding your rights when it comes to employmentEpisode 12: From humble beginnings to something epic. The myo business journey.Episode 11: DermoNeuroModulating (DNM) - the what, why and howEpisode 10 - Jonathan Moody. The business journey.Episode 9: Let's explore chronic pain with Bronnie Lennox Thompson and learn how we can live wellEpisode 8 Wayne Rodgers: The amazing benefits of KLTEpisode 7 Sally Stabler: Brand Equity. What is it and why is it important to your business?
Here about the importance in building your brand equity. Understand why consumers choose you over your competitor and why they keep coming back and want to send all their mates.More about you guest Sally Stabler Sally is the founder of Get Out There Marketing and Get Out There Adventures. Sally has been described as a dynamo, she has the ability to listen and understand the business problem to then create and implement clear strategies to ensure businesses are able to have a clear run way to achieve their results. She is extremely passionate to empower and connect business owners to the strategies, knowledge and tools to deliver these results.She holds a Masters of Business (Integrated Marketing Communications) and a Mini MBA by Marketing Week – Mark Ritson. She focused her masters thesis on how digital is impacting brand equity which found the significance in how using digital platforms to streamline your business systems along with how you communicate to your ideal customers is profound in today’s world. She is excited to be working with businesses to build strong strategies in their businesses to ensure they get more visitors, giving themselves more time and energy whilst delivering the results they need.Get Out There Marketing aims to simplify and individualise marketing so you can dedicate your time to the most valuable portion. Location: Brisbane , QueenslandEmail: Sallyhstabler@gmail.comPhone: 0439 601 588Get Out There Marketing: @getouttheremarketing (instagram) Get Out There Adventures: https://getoutthereadventures.com.au/ Learn more about becoming a part of Australia's peak myotherapy association at: https://www.myotherapy.org.au/
Mar 1 2021
25 mins
Episode 6: Teeya Yamaoka talks Practitioner Burnout. Some useful tips to help look after your greatest business asset: YOU!Episode 5 - Registration: To Be or Not To Be!Episode 4 - Don't let the numbers scare youEpisode 3 Myo Matters - What does a Covid safe clinic look like?Episode 2 Myo Matters - How to attract patients back following Covid 19
Covid has posed many challenges for business, and for private practices that were forced to close their doors during hard lockdown periods the question remains, how do you ensure you can attract your patients back without it seeming like cold calling after periods of closure?Join host Kathryn Cross (Clinical Myotherapist) as she chats with seasoned business owner/operator and fellow myo Cher Hetherington and staff member Lucy Frostick of Fix Muscle Performance (formerly Shepparton Myotherapy) about ethical ways in which she and her team work to ensure they attract and maintain their clientele following Covid lockdowns.Cher is originally from Wahgunyah, Victoria. Cher started her business in 1995 in Shepparton as a single owner operator.Shepparton Myotherapy became Fix Muscle Performance and moved to new location in March 2017 and now employs up to 30 staff members at 116 Corio Street Shepparton, Victoria.Cher has been involved in World Cycling working with Garmin Cervelo and Orica Green Edge between 2009 to 2014.Cher created an App called MyoCycle in 2013 alongside World Champion and Australian Gold Medialsit Brett Lancaster.Cher is the founder of the event “Prepare Like A Pro” daubing in  2015 and has recently launched Myo Mix Growth Group, for people in the business of myotherapy keen to networked with like-minded individuals and businesses keen to grow personally and professionally.After over 25 years in business Cher still has fierce passion for Myotherapy and the future of the industry. The clinic accepts many High School Work Experience Students as well as Myotherapy University Students needing to complete their observation hours, Cher is happy to provide this opportunity as she believes this is how you nurture the future of this fabulous profession.Deep dive as we discuss:- how to attract patients back following lockdown periods- challenges experienced with a return to practice- strategies on how to prepare to practice- how clinicians in our Sunshine State were impacted and managed their return to clinical care- how to make your business CovidSafe for you and your patientsThanks to our Sponsors:MyoMix Growth Group - Hear and learn from industry expertsDownload a copy of your CovidSafe Plan template developed by MA in conjunction with FIX here, and remember as recommended by our guests, update your plan relevant to government announcements for your jurisdiction.
Dec 21 2020
21 mins
Episode 1 Ebonie Rio - Tendon Pain, research pathways and VR for pain management - Myo Matters

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