In this episode, we talk with Kristina Finseth, Senior Manager, Outbound Growth Marketing at Greenhouse, all about the world of the candidate marketing lifecycle, emails, copy and social selling. This is the episode that dives deep into the weeds on the what and the why of email and what you should consider as you are building your candidate journey.

Here's what we cover:

1. Deliverability
2. Crapy copy
3. Insightful No's
4. 7 Step lifecycle candidate engagement
5. SPF, DKIM, DMARC Setup - to infrastructurally support the domain

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