198. Big News! BWBK Rebrand & Vegan Protein Updates with Krissy Zilli

Be Well By Kelly

Aug 30 2022 • 57 mins

Today’s special episode is a family affair. I’m joined by my sister, Krissy Zilli, the Director of Finance and Operations of our little slice of the wellness world. We chat about rebranding Be Well By Kelly and spotlight the development of our new vegan protein powder. How did it come together? What’s the true test of quality? And what’s next?

You’ll learn about the mighty chocho bean protein, where we managed to source them from, and why I was so picky about the final product. At the end of the day, it all comes down to quality; we won’t budge on that.

We also go back to the beginning of BWBK to give a little behind-the-scenes of early launches and tough decisions. It takes a village and I’m forever thankful for all of the contributions that have brought us to this point.

You will learn about...

  • Krissy’s background and recruitment
  • Behind-the-scenes of BWBK
  • Working with my sister!
  • Sourcing ingredients for our vegan protein
  • Product development and quality testing


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Be Well By Kelly is produced by Crate Media.

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Drink LMNT

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Hiya

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