148: Brand journalism, KFC gets sexy, hated interview questions

Hanson & Hunt

Dec 17 2020 • 57 mins


In our December 2020 episode, we discuss:Pinterest's "soon-to-be trending" report (4:00)Short-form content (6:50)Comms predictions for 2021 (7:30)Spotlight: KFC's sexy Colonel Sanders movie (10:10)The state of brand journalism (14:20)PRWeek and Cision's Comms Report (30:05)The interview questions job candidates hate (39:50)INTRO SEGMENT12 Days of Christmas: Eight communications podcasts QUICK NEWS & QUICK TAKESPinterest predicts: The soon-to-be trending report for 2021Consumers are obsessed with feel-good short-form content right now9 comms predictions for 2021SPOTLIGHTWhy KFC is pushing a sexy Colonel Sanders movieFull movieTALKING POINTSWhy and how companies are turning to brand journalismPRWeek and Cision's fourth annual Comms ReportFacebook is dead (It just doesn’t know it yet)These are the interview questions candidates hate the most5 new questions hiring managers are asking in interviews nowMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices