166: Recession-ready tips, PR's work-life balance, email newsletters

Hanson & Hunt

Jun 28 2022 • 48 mins


The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Readying your comms for a recession Spotlight: Novel about the influencer life Quick News & Quick Takes: PR pros survey Quick News & Quick Takes: The social listening struggle Quick News & Quick Takes: Are email newsletters going to die? Q&A: Getting leaders to use LinkedIn more often ARTICLES AND LINKS ‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession It's time to 'double down,' advises P&G's Marc Pritchard around economic slowdown A recession-proof content playbook for marketing leaders What's it like to be an influencer? Jenny Mollen dishes on free stuff and all the strings attached New Muck Rack survey: The State of PR 2022 The State of Social Listening in 2022 The collapse of the email newsletter is coming, long live the newsletter 5 creative tactics to get your executives posting more consistently on LinkedIn Workshop (June 29): Unlock strategies to bolster your LinkedIn presence FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices