162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'

Hanson & Hunt

Feb 17 2022 • 44 mins


There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: The best reason for an organization to use Twitter  Spotlight: Granfluencers Quick News & Quick Takes: Process and passion Quick News & Quick Takes: What roles and skills are in high demand? Quick News & Quick Takes: The path to purchase on TikTok Q&A: Should you let someone 'pick your brain'? Closing: Coinbase's Super Bowl ad ARTICLES AND LINKS Social media trends for 2022 Twitter users tire of 'sea of same' from brands Senior influencers, or "granfluencers," are smashing stereotypes and making big bucks as social media sensations Is your team run by marketers or bureaucrats? A third of brands hit by data and analytics skills gap TikTok shares new insights into the impact of TikTok clips in the purchase journey LinkedIn/Amber Naslund: Should you let people 'pick your brain'? FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices. Learn more about your ad choices. Visit megaphone.fm/adchoices