165: Adding social channels, content program history lessons, avoiding 'link rot'

Hanson & Hunt

May 19 2022 • 41 mins


It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: How do you decide which channels to add? Spotlight: Goop's 'Luxury Diaper' Quick News & Quick Takes: Changes to the LinkedIn feed Quick News & Quick Takes: Avoiding 'Link rot' Quick News & Quick Takes: Show how your content program has evolved Q&A: Kevin has an update on his new job Closing: Arik's idea for companies to showcase new hires on LinkedIn ARTICLES AND LINKS Choosing the right social media channels for your business Goop 'Luxury Diaper' is, of course, a poorly-timed PR stunt Keeping your LinkedIn feed relevant and productive At least 66.5% of links to sites in the last 9 years are dead This is what a 15-year old content strategy looks like Employer branding idea for new hires FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices