Why Are You Rebranding? | Shachar Meron, Partner and Creative Strategist, Bluegreen Branding

Talent Empowerment with Tom Finn

Feb 22 2024 • 38 mins

In this conversation, Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, discusses various aspects of branding, including how to talk about your company without being boring or overselling, the process of rebranding, and the importance of trust and ethics in branding. He shares examples of brand redesigns and highlights the unique aspects of branding in the university setting. Shachar also addresses the impact of AI on copywriting and discusses generational differences in branding.


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📌TALKING POINTS

05:22 - The Process of Rebranding

06:27 - Poor Reasons for Rebranding

08:36 - When to Consider Rebranding

17:22 - Balancing Branding with Other Business Challenges

22:56 - The Impact of AI on Copywriting

29:19 - The Importance of Trust and Ethics in Branding

35:01 - The Evolution of Trust in the Workplace


🌟ABOUT SHACHAR MERON

Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs.


He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise.

Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Advertising. Over the past nine years, he has won several teaching awards.


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🎙️ABOUT THE PODCAST

Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.