Sly Agencies

Sly Nerds

The Sly Agencies podcast offers in-depth conversations with leading agency owners and executives, exploring the challenges, culture, and day-to-day experiences of running a digital marketing agency. Each episode delves into the unique hurdles these professionals face, sharing insights and strategies for success in the dynamic world of digital marketing. It’s a must-listen for anyone interested in agency life, from the ups and downs of leadership to the intricacies of maintaining a thriving agency culture. read less

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From Film to Digital: The Evolution of Entertainment Marketing with RAVE Collective

From Film to Digital: The Evolution of Entertainment Marketing with RAVE Collective

Brett Winn, co-founder of RAVE Collective, takes us through the dynamic world of entertainment marketing, from traditional trailers to today’s digital campaigns. Discover how RAVE Collective’s team leverages creativity and storytelling to market blockbuster films and hit TV shows across various platforms. Brett shares insights on balancing creativity with data, adapting to industry shifts, and embracing new technologies like AI to stay ahead in a rapidly changing landscape. Dive into this episode to learn how Brett and his team bring the magic of film into effective marketing strategies. 🎬

Episodes

From Film to Digital: The Evolution of Entertainment Marketing with RAVE Collective

From Film to Digital: The Evolution of Entertainment Marketing with RAVE Collective

Brett Winn, co-founder of RAVE Collective, takes us through the dynamic world of entertainment marketing, from traditional trailers to today’s digital campaigns. Discover how RAVE Collective’s team leverages creativity and storytelling to market blockbuster films and hit TV shows across various platforms. Brett shares insights on balancing creativity with data, adapting to industry shifts, and embracing new technologies like AI to stay ahead in a rapidly changing landscape. Dive into this episode to learn how Brett and his team bring the magic of film into effective marketing strategies. 🎬

Data Meets Creativity: How Research Drives Marketing at Fraser Communications

Data Meets Creativity: How Research Drives Marketing at Fraser Communications

In this episode, Dr. Renee Fraser, founder of Fraser Communications, delves into the powerful role of research in shaping marketing strategies. Discover how insights from social psychology and in-depth consumer research guide campaigns, from Toyota’s hybrid messaging to impactful public health initiatives. Renee shares the importance of balancing creativity with data, the use of listening sessions to uncover audience motivations, and the evolving trends in digital and short-form content. This is an insightful look at how data-driven creativity can enhance marketing effectiveness. 🎧

Elevating Agencies with Continuous Learning: The Role of a Chief Learning Officer

Elevating Agencies with Continuous Learning: The Role of a Chief Learning Officer

Daniel Tejada, Chief Learning Officer at Straight Up Growth, shares how continuous learning is essential for agency success. Explore how strategic training programs enhance client services, drive employee growth, and foster a culture of development. Daniel discusses his journey, the importance of integrating learning into client fulfillment, and the role of mentorship in shaping agency culture. Learn how learning and development initiatives are crucial for the future of agency growth. 🚀

Leveraging CRM for Creative Agencies: Insights from Green Rope and Complete CRM

Leveraging CRM for Creative Agencies: Insights from Green Rope and Complete CRM

Lars Helgeson, founder of Green Rope and Complete CRM, explores the vital role of CRM in creative agencies. Discover how CRM solutions streamline client services, boost efficiency, and enhance agency-client relationships. With insights into customer journey mapping, automation, and data-driven strategies, Lars shares how agencies can eliminate guesswork and drive growth through Complete CRM’s innovative tools. 🚀

Turning Vision into Reality: The Creative Process Behind PR Success

Turning Vision into Reality: The Creative Process Behind PR Success

Join Lexi from AK Infinite as she shares her journey into the PR and media space, detailing how she established her agency and the creative process behind her successful campaigns. Learn about the challenges she faces as an agency owner, her approach to building trust, and her vision for the future of PR. Get insights into her current projects and advice for aspiring agency owners navigating the industry. 🌟

Crafting Brand Narratives: Blueberry Creative’s Proven Storytelling Techniques

Jenna from Blueberry Creative unveils the art of storytelling that transforms brands. Discover how her innovative methods bring brands to life, creating lasting impressions and driving engagement through compelling brand narratives. 📖

The Future of Marketing: Dan Kahn’s Vision for Transportation and Outdoor Brands

The Future of Marketing: Dan Kahn’s Vision for Transportation and Outdoor Brands

Dan Kahn of Kahn Media discusses the evolution of marketing for transportation and outdoor industries. Learn how he’s leading the charge in modern marketing with creative strategies that connect brands to their audiences in powerful ways. 🌍

From Global Goals to Housing Solutions: Blair Huddy’s Mission to Change the World

From Global Goals to Housing Solutions: Blair Huddy’s Mission to Change the World

Follow Blair Huddy’s inspiring journey from working with the UN on sustainability goals to transforming affordable housing marketing. Learn how her work through Hudson Davis Communications is making a tangible difference in communities. 🌎

Turning Childhood Inspirations into Business Wins: A Strategic Success Story

Turning Childhood Inspirations into Business Wins: A Strategic Success Story

Explore how childhood heroes shaped a unique business approach. In this episode, Ethan from Sonoma Creative Media reveals how early inspirations became the foundation for creative strategies that drove remarkable business success. 🎉

From Scarcity to Abundance: How Vox Pop Branding Transforms Luxury Marketing

From Scarcity to Abundance: How Vox Pop Branding Transforms Luxury Marketing

Discover how Vox Pop Branding helped a luxury brand shift from scarcity thinking to an abundance mindset, driving unprecedented sales growth. Learn actionable insights into the power of positive impact messaging and how this approach can elevate high-end brands. 🚀