Speaking of Events

speakingofevents

This is Speaking of Events – The podcast for Event Industry Leaders We bring together innovators, strategic rock stars, and visionary creatives to talk about all about events, industry trends, and anything in between. read less
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Episodes

Creating Meaningful Customer Experiences - Tina Schippers - Speaking of Events - Episode # 040
Apr 6 2023
Creating Meaningful Customer Experiences - Tina Schippers - Speaking of Events - Episode # 040
Today’s guest is a highly skilled event management professional. She has been a member of EventFluence since 2008, and has been part of the event industry for 25 years. Please welcome to the show, the ever talented Tina Schippers! Tina is the Head of Events & Experiences at Allspring Global Investments, and she joins the host Kerri Garbis to talk about how events create deep human connections and how that can lead to increase in sales for your company.  Takeaways Events are a major driving force for business development. Change can come from events and so can growth, learning and sales. Events also create a human connection and that will always result in something good. During COVID, the event space forced everyone to work together and really change the way they had been doing things previously. This actually was better for the event space as it spurred some much needed changes into this industry. The event space is such a diverse space that covers all sorts of ground. It’s not just party planners, they are marketers, developers and connectors.  Market conditions are one of the challenges that the event space for financial space is facing. In that space, you need to be agile and able to pivot quickly. Being a financial services event planner requires that you are inviting the right people to the event and making sure you aren’t spending too much in an economic downturn. Events are a saturated market. There are so many events everyday so you need to find a way to differentiate yourself and your events from the rest to get people to attend. Katie’s favorite part of the event process is when the event is wrapping up so she can congratulate her colleagues on a job well done.   Quote of the Show 2:42 “Business development begins and ends with events.”   Links LinkedIn: https://www.linkedin.com/in/tina-schippers-94386513/ Website: https://www.allspringglobal.com/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/QO5V3GBSQn0   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Marathoning Events - Carrie Furnari - Speaking of Events - Episode # 039
Mar 30 2023
Marathoning Events - Carrie Furnari - Speaking of Events - Episode # 039
Today’s guest is a veteran marketing professional with over 20 years of experience. She excels at developing global market strategies and managing high performing teams. Please welcome to the show, Carrie Furnari! Carrie is the former Director of Events at JumpCloud, and not only does she have an addiction to running, but she also is passionate about putting on memorable events. Carrie joins the host Kerri Garbis to share her tips on how to create a successful and memorable event.   Takeaways When most people think of events, they think of cocktail parties and a beautiful design, but they don’t see all the hard work that is put into the event beforehand to make everything look seamless.  There is a level of execution that goes on after the event where you go over what went well and what didn’t so that next year you can run the event as successfully if not more so. When you are working with speakers, it’s important to refer to a speaker as “they”, rather than “him” or “her”. There are a mass amount of layoffs occurring in the world, and that doesn’t exclude the event industry. The best way to take care of an event professional is to make sure that they are taking care of after the event is over.  Carrie’s favorite moment in the event process is the final production because that is when she gets to see the event come together and have life.  Even though roadshows are a smaller event, they are actually more challenging due to the limited number of guests and the smaller venues. They require more thought to go into them and more attention to detail than regular events.   Quote of the Show 2:23 "[events] are not as glamorous as they look from the planning perspective"   Links LinkedIn: https://www.linkedin.com/in/carriepage23/ Website: https://jumpcloud.com/ Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/ZrLmHqGTdMo   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Learning Through Global Events - Katy Romdall - Speaking of Events - Episode # 038
Mar 23 2023
Learning Through Global Events - Katy Romdall - Speaking of Events - Episode # 038
Today’s guest understands the importance of giving yourself enough time to put together an event. With over 10 years of event planning, she knows what it takes to make an event special and bring the community together. Please welcome to the show, Katy Romdall! Katy is the Director of Global Events at Duolingo. She joins the host Kerri Garbis to talk about the event planning industry and shares her thoughts on some of the biggest pieces of event planning.   Takeaways Putting on an event isn't as simple as people might assume them to be. To make an event successful and bring the community together requires more thought than putting it together last minute. If an event seems really well put together and seamless, that means there are a lot of incredible things that are going on behind the scenes and a great team helped to work together to achieve that goal. When you have people register for an event, it’s important to capture their email and send them reminders that the event is coming up.  The goal of any event is to provide high quality education and entertainment for people and the best way to achieve this is by having your speakers be properly trained. Other ways to achieve this are by making sure lines aren’t long and the food is good. There is a misconception that virtual events are going to be cheaper, but this isn’t necessarily true. Especially if you are looking to make it a high quality virtual event. Katy’s favorite part of the event process is being on set with her tam and filming.  Something that keeps Katy up at night is figuring out how to put all the aspects of a great event together. She wants to deliver what others are envisioning in their head and oftentimes go above those expectations.   Quote of the Show 3:55 “A successful event is one that is not just sort of thrown together last minute.”   Links LinkedIn: https://www.linkedin.com/in/katyromdall/ Website: https://www.duolingo.com/ Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/3iLEdLqPH_A   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Bringing Together Creative Experiences - Ashley Grandis - Speaking of Events - Episode # 037
Feb 23 2023
Bringing Together Creative Experiences - Ashley Grandis - Speaking of Events - Episode # 037
Today’s guest thrives off engaging and connecting with audiences, and probably knows more about animals than other event professionals. She is a results driven professional with a natural hunger to test and optimize success. Please welcome to the show, Ashley Grandis! Ashley is the Manager, Global Events at Cybereason and she joins the host Kerri Garbis to share her tips on professional event planning.    Takeaways Events allow for a marketing team to really connect with the people that they are trying to turn into potential customers. It brings the conversation deeper than just what the company can offer and is more likely to help close a deal. When you are planning an event, you want to think of a speaker that would best fit for the event you are working on. Whether the event is live or virtual, technology might not always cooperate the way you want it to. It's best to be prepared and have a backup plan just in case the technology goes wrong.  Ashley takes a lot of pride in her line of work, which makes it hard for her to let things go. That is one of the things that keeps her up at night. Originally, Ashley was very interested in being a paleontologist but after seeing a horse go through surgery, she realized that wasn’t her true passion and that she wanted to be in a line of work that involved being close with people.  Events allow for a person to bring together all sorts of creative experiences (axe throwing, happy hour, nascar etc) and mix it with marketing to attract people to your company.  Marketing is a valuable part across all departments of a company. It’s important to get to know the marketer within your company and see what you can do to help them.   Quote of the Show 3:35 “It's really enjoyable to be able to have these events where our sales teams are able to build relationships that go above and beyond just talking about technology.”   Links LinkedIn: https://www.linkedin.com/in/ashley-grandis/ Website: https://www.cybereason.com/ Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/PRrLw9L-6Fk   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Understanding Events - Karen Snowden Yee - Speaking of Events - Episode # 036
Feb 9 2023
Understanding Events - Karen Snowden Yee - Speaking of Events - Episode # 036
Today’s guest has spent more than 25 years navigating in Global C-Suite experiential keynote presentations. She has produced global event productions in China, Spain, Taiwan, among other places. Welcome to Speaking of Events Karen Yee! Karen is the former Director of Global Conferences at Gartner. She joins the host Kerri Garbis to share some of her insight into the professional event industry.   Takeaways When a client thinks about an event, they might not understand the differences between certain terms and confuse certain things. To help clarify, an event is not an experience and it is not a conference or a tradeshow, they are all different.  An event is where you go somewhere to hear someone speak on a certain topic, experience should be something that is immersive and a conference is a week long and could span multiple blocks of a city. The challenge that event producers face is trying to work speaker training into the budget ahead of time. If you don’t have speaker training, then your event won’t go as smooth as you are hoping it will.  Having time to rehearse your event is a key component for making sure that it is well organized. Otherwise there is a gap that is created between those working backstage and then the event will seem unorganized and chaotic.  When it comes to speakers, you want to make sure you don’t disrespect them but you also don’t treat them as loftier or better than any other part of the event process. At the end of the day, they are people too. Coming out of the pandemic, events had to be redefined in a sense because much everything had changed due to different guidelines.  Karen’s favorite part of the event process is when it is finally taken to stage and it goes live.    Quote of the Show 3:51 “Events are not experiences and not conferences.”    Links Twitter: https://twitter.com/7ftinside LinkedIn: https://www.linkedin.com/in/karen-snowden-yee-/ Website: https://www.gartner.com/en Digital Blue: https://www.digitalblue.co/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/TcKMuJnvk7g   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
The Speaker Journey - Peter Gentile - Speaking of Events - Episode # 035
Dec 22 2022
The Speaker Journey - Peter Gentile - Speaking of Events - Episode # 035
Today’s guest helps to elevate brands through unique events that stand apart from the rest. He has worked with all sorts of companies, from Fortune 500 to emerging startups. Peter Gentile is the Vice President of Sales at OVATION, INC. Not to be confused with Ovation Communication, LLC, the company that is run by our very own host Kerri Garbis. Peter joins Kerri to talk about what he has learned from the professional event industry and share some of his tips with the listeners today!   Takeaways: Events allow for a better opportunity for human connection. It’s not always about someone standing on a stage and talking for hours, but rather it could be smaller incremental presentations or smaller groups. You can see a tremendous amount of revenue growth from having meetings where you invite potential or current customers to see how your product works.  When setting up an event, you have to not only think about the attendee journey but also the speaker journey and how to have the speaker be part of your content story. When working with speakers, you want to make sure you are being very clear and detailed with them about what they will have at their disposal (ie, the size of the projector they might be using and the format of it) You want to make sure that no matter what, the speaker you are using for an event goes through the rehearsal process and checks out the slide deck that you prepare for them. You don’t want them to be caught off guard by not preparing.  Putting in the extra effort to an event can make all the difference in how the event will turn out. It might cost extra money, but it makes the event run more smoothly and be a better experience for all in attendance.  There are expenses that have come up exponentially around events. Things such as travel, access to technology and the cost of technicians in the marketplace have gone up which makes it harder to find the right and best people.   Quote of the Show: 6:20 “The collective idea about events is it's an opportunity to gather together to do something important.” - Peter Gentile    Links: LinkedIn: https://www.linkedin.com/in/pgentile/ Website: https://ovationevents.com/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/OpV7XUZM-Mw   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Data Doesn’t Lie - Tara Salvatelli - Speaking of Events - Episode # 034
Dec 15 2022
Data Doesn’t Lie - Tara Salvatelli - Speaking of Events - Episode # 034
Data Doesn’t Lie - Tara Salvatelli - Speaking of Events - Episode # 034   Preparation for any event is key in making sure the event goes off without a hitch. Today’s guest is an expert in doing just that. Tara Salvatelli is the Director of Global Events at N-able. Being an event coordinator can be a stressful job but Tara knows the hard work and preparation that goes into making it run smoothly. Tara joins the host Kerri Garbis to share some of her insight on the event planning industry.   Takeaways The general public doesn’t fully understand what goes into event planning. They think it’s just a party with balloons, magicians, and food. But really there is a lot more that goes into it and event coordinator is often ranked as one of the top 5 most stressful jobs.  A big challenge in the industry is that you aren’t able to control technology. Technology can go wrong, so it’s best to plan for something to go wrong and have a backup option. Thinking on your feet is an incredibly important part of this job. In the moment, something could go out of control so you need to be able to think quickly and react swiftly to make sure that the situation doesn’t get worse.  When it comes to working with keynote speakers, it’s important to make sure that they are ready and prepared for the speech they are about to give. That includes making sure they are well-rested and ready to give an A+ speech.  To make an event successful, look at the data that is given to you by the room of people in attendance. You want to make sure that they are engaged with the speaker and that they are actually staying in the room. There are unknowns in the event planning industry that you can’t prepare for, like a musician knocking down important cords that you need. When it comes to situations like these, you want to try and anticipate these things happening beforehand and make sure no accidents happen to the best of your ability. Everyone in the event space can learn from each other. Someone can come up with a new idea that helps to move the industry forward, and you can build off of that idea.    Quote of the Show “My wish is that everyone could plan some type of event and then be able to have a little bit of a better understanding as to what's involved in event planning.” - Tara Salvatelli   Links: LinkedIn: https://www.linkedin.com/in/tara-salvatelli-cmm-1073008/ Website: https://www.n-able.com/ Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube -    Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Improving Your Speakers - Kerri Garbis - Speaking of Events - Episode # 033
Dec 8 2022
Improving Your Speakers - Kerri Garbis - Speaking of Events - Episode # 033
Welcome to season 2 of Speaking of Events! There is no better way to celebrate the new season than to have the host herself open it up. Kerri Garbis is not only the host of Speaking of Events, but she is the Founder and CEO of Ovation, the go-to resource for professional presence and speaker development training. Join in as Kerri shares her biggest tips for improving your speakers.   Takeaways There are 5 key areas to focus on that will help to improve any speakers you decide to use: Create a “mistakes are good” culture with your speakers, give them options and milestones, get the speakers to rehearse with accountability, content development and rehearsal starts and then the deck gets built, and as the event professional take the speaker training off your plate. Everybody makes mistakes. It’s impossible to get somebody to be absolutely perfect so give them the breathing room to be comfortable to make mistakes. Giving people options or structural parameters doesn’t confine them, it actually frees them. If you give your speakers the key details about what they need to do when getting ready, that will actually help them plan their talk better.  73% of the population suffers from the fear of public speaking, and 90% of the people who have that fear comes from a lack of preparation. That is why it is so important for speakers be prepared and practice their speech outloud with others.  The deck is the visuals, and would be considered as the backup signer to the main role of the star, the actual speaker. If you build the deck before the rest of the content development, then you are beholden to whatever is on the deck, rather than the actual content. Event professionals have a lot of different things going on all at once, so to help you focus on the overall event it’s worth your time to have a company like Ovation train your speakers.  If Kerri could be any superhero, she would want to be the Flash.   Quote of the Show “Giving people options or structure or parameters doesn't confine them. It actually frees them.” - Kerri Garbis   Links LinkedIn: https://www.linkedin.com/in/kerrigarbis/ Website: https://www.getovation.com/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube -   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Working With a Professional - Kati O’Brien - Speaking of Events - Episode # 032
Oct 13 2022
Working With a Professional - Kati O’Brien - Speaking of Events - Episode # 032
Today’s guest loves to create a vision and bring it to life. Kati O’Brien is the Director of Implementation and Training at SkedgeAlert. She sees the importance of event planning and how wonderful an event can be when it’s done with a planning professional. Kati joins the host Kerri Garbis to talk about her experience in the event industry.   Takeaways Event planning professionals go through extensive training to be where they are today and use that training to help corporate companies put on amazing events. When companies try and do it on their own they end up struggling and not producing as good of an event. Kati enjoys putting all the pieces together for an event and getting it ready for the public to take part in the process.  If Kati could change one thing about the event industry it would be that she would get rid of name tags.  In her previous jobs, Kati was a headhunter and that taught her valuable skills for her next job and how to value people in a company.  Kati spent time working at trade shows and she fell in love with those events she found that she has a passion for planning events.  The day the event goes live is Kati’s favorite part of the event process. When dealing with an event professional, it’s important to use your manners and treat them with respect.    Quote of the Show 3:52 “Event planning is a profession and it's not something that you just pick up on a whim.”   Links LinkedIn: https://www.linkedin.com/in/katiobrien/ Website: https://www.skedgealert.com/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/-ZnPLJ-NQAI    Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Arrow Heading Special Events - Jacquelyn Carroll - Speaking of Events - Episode # 031
Oct 6 2022
Arrow Heading Special Events - Jacquelyn Carroll - Speaking of Events - Episode # 031
Today’s guest has seen more than her fair share of professional football games. Jacquelyn Carroll is the Corporate Events Manager with the Kansas City Chiefs. Jacquelyn is passionate about sports and providing guests to all the events at Arrowhead Stadium with an unforgettable experience. Jacquelyn joins the host Kerri Garbis to share some of her tips on professional event planning.    Takeaways Behind every great event is a person with an idea and that is idea is made with good intentions about creating lasting memories. Events at the end of the day are a human experience.  In the event space now, the teams are much larger than they were before covid because there is more work that needs to go around. Jacquelyn spent time in South Korea helping to set up the Winter Olympics in Pyongyang.  In a lot of events, you get emotionally invested in the outcome and you will hold onto the memories from those events for a lifetime. Part of being a great event coordinator is being very detail-oriented, customer friendly, and having the ability to think on your toes.   In the event space, you have to be proactive versus reactive. Nothing will ever go to plan so you need to think ahead and plan for the worst and try to avoid it coming true. Jacquelyn’s favorite part of the event process is when people walk into the event space and light up seeing all the amazing work that has been done.   Quote of the Show 4:47 “I wish more people knew that behind every great event is a person with an idea.”   Links: LinkedIn: https://www.linkedin.com/in/jacquelyn-luedtke-/ Website: https://www.chiefs.com/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/0cYihFdZ3FI   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Saying Yes to Yourself - Andrew Roby - Speaking of Events - Episode # 030
Sep 29 2022
Saying Yes to Yourself - Andrew Roby - Speaking of Events - Episode # 030
It’s a very special day for Speaking of Events! We celebrate reaching 30 episodes and today’s guest couldn’t be better for the occasion. Andrew Roby is the Corporate Event Planner at Andrew Roby Planner. Andrew joins the host Kerri Garbis to talk about diversity within the event industry and shares some of his tips on how to be a successful event planner.   Takeaways Events are a life-changing experience and more people need to appreciate that. Especially now during the pandemic, it is important to have those human connections with others. It’s important that there are still barriers that are being overcome in terms of race within the event space, we should be normalizing having more people of color in larger roles. You can walk the walk, but at the end of the day, you need to be able to talk to the talk as well. You can talk about being inclusive and having higher positions for other races but you need to prove that you are serious to your word as well. Roughly 25% of additional companies have begun to evaluate their diversity programs to make sure that they are not just going to the same people over and over again and are spreading their money around. A work/life balance is an important balance and a necessary part of life. Everything at the end of the day will come back to that and don’t feel like you have to work yourself to death. Andrew’s journey in events started with his time in the army. He helped put on the Coca-Cola classic and some fashion shows as well.  The best way to take care of an event professional is by asking them how you can help. It’s good to be their support system if they need one.   Quote of the Show 3:41 “I really wish people would see events for the life-changing experiences that they really are.”   Links: LinkedIn: https://www.linkedin.com/in/andrewrobyeventplanner/ Website: https://andrewrobyevents.com/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/i6tq6G7NhUc Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Professionally Planned - Daniela Arciniegas - Speaking of Events - Episode # 029
Sep 22 2022
Professionally Planned - Daniela Arciniegas - Speaking of Events - Episode # 029
Today’s guest knows that each event being put on in the corporate world has a plan or a theme to it, and she aims to take advantage of each and every event. Daniela Arciniegas is the Manager of Corporate Events at The Intersect Group. Daniela joins the host Kerri Garbis to talk and share some of her tips for corporate event planning and how to make them run smoothly.   Takeaways There is a large business purpose behind having a corporate event. It allows large companies to have people network and gain more knowledge from the people around them. People tend to stay with the groups they arrived with when they go to an event but it’s essential to go around and network. Networking could help you to find a solution to a problem you might be having. While people at the executive level of a company are usually pretty busy, it’s important to come up to them with an elevator pitch and grab their attention before they are gone.  Younger event professionals tend to be more nervous or shy because of the online schooling they had to go through and losing that touch of human interaction.  Daniela’s favorite part of the event process is seeing how it looks before all the guests arrive. She enjoys seeing something that you visualised come to life.  The best way to take care of an event professional is to remind them to close their eyes and take a moment to take a few depths breaths to relax and recover from the stress of planning an event.   Quote of the Show 9:07 “Make that elevator pitch align with how you see your growth within the company.”   Links LinkedIn: https://www.linkedin.com/in/danielaarciniegasl/ Website: https://www.theintersectgroup.com/ Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/x_jhgItfe2s Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
The Show Must Go On - Angela Alea - Speaking of Events - Episode # 028
Sep 8 2022
The Show Must Go On - Angela Alea - Speaking of Events - Episode # 028
Today’s guest knows all about the behind-the-scenes work that goes into making a live event run smoothly and seem flawless. Angela Alea, the Chief Revenue Officer at LASSO. Angela is also the host of the Corralling the Chaos Podcast. Angela joins the host Kerri Garbis to share her tips on how to successfully run a corporate event.   Takeaways: There needs to be more of an appreciation of what it takes to create these amazing experiences. It takes weeks of work for one event to be planned and can be a logistical nightmare.  The event industry is incredibly underserved when it comes to having good tools and investments in place. This means that people who work in this industry have to be even more careful to make sure events run smoothly.  During the pandemic, 38% of people in the event industry left that business altogether because of the stress it was causing them.  The pandemic allowed the event industry to take a reflective look at itself and move on from some of the bad habits in the industry and make it better for everyone. The event industry is very misunderstood. With people thinking it’s not as important as it actually is, it leads to a smaller amount of investments that come in.  Before COVID, the event industry was full of creative minds but you also need business-savvy minds who understand the financial aspects of creating an event. The best way to take care of an event professional is to treat them with respect. Every day they bring a lot to the table and their stress level is very high.   Quote of the Show 4:03 “The calmest part of any show is during the show.”   Links: LinkedIn: https://www.linkedin.com/in/angelaalea/ Website: https://www.lasso.io/ Podcast: https://podcasts.apple.com/us/podcast/corralling-the-chaos/id1635947568   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/UzqXcQ69TMQ Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Properly Planning Events - Jennifer Delaney - Speaking of Events - Episode # 027
Sep 1 2022
Properly Planning Events - Jennifer Delaney - Speaking of Events - Episode # 027
Today’s guest is a results-driven professional who has 14 years of marketing and event management experience. Jennifer Delaney is the Manager of Corporate Events at Netsmart. Jennifer is passionate about events and making sure that event planners also take care of themselves. Jennifer joins the host Kerri Garbis to share some of her tips on professional event planning.   Takeaways The event industry is now faster-paced than it was before COVID took over. A lot of aspects of the industry had to change as well to keep up with the COVID guidelines. Event professionals aren’t just party planners. There is an incredible amount of thought and detail that goes on behind the scenes.  It’s important to take some time to recover mentally and really recharge. Planning events can be stressful and it can wear on you quickly if you aren’t careful. As an event professional, you have to be quick to react when things are happening and be more solution-focused rather than panicking. The last couple of years has re-validated why events are so important. Human interaction is a fundamental part of our everyday lives, and it helps our overall wellbeing You can use data to find a way to be more strategic with your communication and then that can lead to more people showing up to your events. Jennifer’s favorite moment in the event process is seeing when all the hard work has come to work   Quote of the Show 3:30 “[Event professionals] are like a duck on water. We're calm and cool and collected on top. And then underneath, we're just paddling like heck.” Links LinkedIn: https://www.linkedin.com/in/jenniferdelaney85/ Website: https://www.ntst.com/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/JrKnWOxhrFM Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Building a Relationship - Jennifer Cowie - Speaking of Events - Episode # 026
Aug 25 2022
Building a Relationship - Jennifer Cowie - Speaking of Events - Episode # 026
Have you heard the term “glamping” before? It’s camping but fancy! Today’s guest is big on glamping as an event professional, so it only makes for the best glampers out there to talk. Jennifer Cowie is the Corporate Event Manager at Canadian Water Network. Jennifer joins host Kerri Garbis to share some of her tips for professional event planning.   Takeaways The most important part of event planning is the feedback from guests on how the event went. It helps to shape all your events going forward.  You want to make the event that you are producing more eventful and impactful for the attendees. It’s good to be aware of the carbon footprint you are having by putting on an event. Try and plan an event that is environmentally friendly. Some events are more focused on internal events now rather than making virtual events for everyone to attend. There’s something incredible about an in-person event where you can see people connecting in person and building relationships. There are plenty of options available for hybrid events where you can change camera angles and give the speaker a tool to interact with the virtual audience.  When it comes to young professionals in the event space, you want them to feel like they are a part of the conversation and to not discount their questions.   Quote of the Show 3:12 “Feedback for me and, and how important your feedback is when you attend events, is really what helps us shape events as we move forward.”   Links LinkedIn: https://www.linkedin.com/in/jennifer-c-14ab0264/ Website: https://cwn-rce.ca/ Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/Vl0CFpt7eeo   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Pivoting Towards Events - Kat Deal - Speaking of Events - Episode # 025
Aug 18 2022
Pivoting Towards Events - Kat Deal - Speaking of Events - Episode # 025
Today’s guest shares a passion for events as well as sometimes showing up undercover at events, the same way our fantastic host has done! Kat Deal is the Events and Program Manager at North Central Massachusetts Chamber of Commerce. Kat joins host Kerri Garbis to share some of her tips about professional event planning and how to make events run smoothly.    Takeaways Events seem more intimidating than they really are. Oftentimes event professionals are stressed about the timeline but most events are run in an organized fashion. Even if you are hesitant or nervous about going to an event, it’s worth it just to go anyway for the experience. When going to an event, have a business card ready to go and have a 30-second pitch of your company ready to go as well. If you see a person alone at an event, you should go talk to them because they joined the event with the intent to network. Everyone has the ability to use webinars if they want to have virtual or remote events and it is a great resource to have. The effects the pandemic had on the event industry are prominent and it changed the way most events looked, with more space and the ability to have the event done virtually. Kat’s favorite part of the event process is the execution of the final event.   Quote of the Show “I think that there's enough out there for everybody to have the ability to do webinars.”  Links: LinkedIn: https://www.linkedin.com/in/kathleen-deal/ Website: https://www.northcentralmass.com/ Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/J4C-5eR3CME   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
The Client Experience - Nicole Nichols - Speaking of Events - Episode # 024
Aug 11 2022
The Client Experience - Nicole Nichols - Speaking of Events - Episode # 024
Today’s guest is someone who brings unbridled passion to each and every event that they work on. Nicole Nichols is the Associated Director, Marketing and Event Management at The New York Academy of Medicine. Nicole has seen speaker successes and speaker disasters and joins host Kerri Garbis to share some of her tips on how to make an event run smoothly and be a success.   Takeaways Events are an experience. It’s about how you feel when you step into an event space and take part in an immersive experience. You want people to leave an event and when they see a certain brand or graphic it brings them back to the event they attended and they think about it in a positive way. The biggest return on investment is when you get return attendees for events and they can give their testimony to how great the event was. There’s always room to enhance or improve each event. You want your events to reach the next level and make them a little larger. When producing an event, you have to think about what you are offering and make it worthwhile for people to get out of their chairs and attend your event. As a speaker, you should do a little bit of research on the industry your audience is in. That way you can tie in personal touch points and make them relevant and impactful to your audience.  With corporate events, it's more of an experiential event marketing while non-profit is more knowledge-based.   Quote of the Show 3:44 “I wish people would know that events are an experience, they're not just events.”   Links LinkedIn: https://www.linkedin.com/in/nnichols2022/ Website: https://www.nyam.org/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/ienYClEvXZo   Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Opening Up The World - Lindsay Martin-Bilbrey - Speaking of Events - Episode # 023
Aug 4 2022
Opening Up The World - Lindsay Martin-Bilbrey - Speaking of Events - Episode # 023
Today’s guest comes to us all the way from Texas and is a fan of Blue Bell ice cream. Lindsay Martin-Bilbrey is the CEO at Nifty Method. She lives and breathes events and has a relentless love of engagement and experiences. Lindsay joins host Kerri Garbis to talk about professional event planning and shares some of the tips she has learned.   Takeaways: Events are a big team sport. It requires a lot of work with a large group of people in order to make the event run smoothly. The pandemic created a lot of struggles for the event industry but now that things are slowing down it has allowed the opportunity for events to emerge again. Your work is never fully done in event planning. You always want to take the next step forward and be better every year.  Take the time to get to know your audience. It will give you great content and you can include it in your speech to have better engagement. Coming down the road there is more change in the future for events. As recessions loom and pandemics occur, even professionals can do hybrid events. The decision making process for event planning professionals has become more complex now. The pandemic showed brought out the best speakers and humbled others and showed them how to improve in their craft.   Quote of the Show 12:04 “As we're coming out of a pandemic, it's like we can't catch a break and the dumpster just stopped being on fire.”   Links LinkedIn: https://www.linkedin.com/in/lindsaymartinbilbrey/ Website: https://www.niftymethod.com/   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/E88CVuVfMIs Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
A New Now - Sandra Herriot - Speaking of Events - Episode # 022
Jul 28 2022
A New Now - Sandra Herriot - Speaking of Events - Episode # 022
Canada is a wonderful place full of extremely nice people, which happens to include today’s guest! Sandra Herriot is the Acting Director of Education & Meeting Planner Events at CHMSE and the Managing Director at RPI Productions. Sandra joins host Kerri Gabris to share his tips on professional event planning.      Takeaways: You want to have touchbase points to know where your clients and your team are coming from and to find the best way to support them. People tend to forget how purposeful events are and the important role that they play in an organization. As an event organizer, you want to make sure that your speaker is prepared for the rules you have and make sure that they follow them. Second chances for a guest speaker are ok but you don’t want to give someone a third chance if they keep breaking the rules. As a speaker, you need to put your ego aside and understand your audience and know that it is all about your audience.  Engagement is absolutely essential as a speaker. You could have an interactive piece or a Q&A session, whatever it takes to connect with your audience. You don’t need to use PowerPoint for everything. It is old and outdated, and the audience will get bored from just reading off of slides.   Quote of the Show   10:37 “Events matter. I think that is something that people sometimes tend to forget how purposeful events are.” Links LinkedIn: https://www.linkedin.com/in/sandra-herriot-b7a8b6/ Website: https://youtu.be/U6ZUaylo-i0 Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/U6ZUaylo-i0 Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
The Power of a Great Speaker - Joe McKeown - Speaking of Events - Episode # 021
Jul 21 2022
The Power of a Great Speaker - Joe McKeown - Speaking of Events - Episode # 021
Michigan is a very special place to Kerri and today’s guest just so happens to be from there! He has managed thousands of experiential and memorable events. Joe McKeown is the Head of Global Events and Partnerships at Ryan. Joe joins host Kerri Garbis to share some of his tips on how to expertly plan a corporate event.     Takeaways: Events have a big impact on the audience. A lot of people aren’t aware of the big impact of events and instead just focus on how events happen. You don’t want an event to be exactly the same as it was last year. You need to change things up and bring something new to the table. As an event professional, you have to consider including people virtually and in person as hybrid events have become more and more common. You need an ROI measurement tool for corporate events to show that they are providing a valuable service to the company. The average attention span of an audience at an event has dwindled down now because of how distracting phones have become. The digitally enabled generation is changing the event landscape. They are used to instant gratification so grabbing their attention proves to be an extra challenge. Take the time to get familiar with the stage and make sure you can read the teleprompter from where you will be on stage.   Quote of the Show   2:49 “The seven most dangerous words in the event business are we did it that way last year” Links: LinkedIn: https://www.linkedin.com/in/joemckeown/ Website: https://ryan.com/ Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542 Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en YouTube - https://youtu.be/GIAzDLbPiPY Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/