Summary:

In this episode of The Adaptive Executive, host Greg Ballard interviews Dr. Michelle Niedziela, a behavioral neuroscientist and consumer research expert. They discuss how companies can stay adaptive by conducting effective research studies and using data to understand consumer perceptions and behavior. Dr. Niedziela shares insights on the challenges of measuring human perception, the importance of multi-sensory product experiences, and how AI is impacting neuroscience research. She also offers advice on staying current in a rapidly changing field.

Chapter Timestamps:

13:25:22 - Introduction and Dr. Niedziela's background

13:28:34 - Shifts in consumer research focus over time

13:32:17 - Challenges of measuring human perception

13:39:07 - Approaches to understanding market perceptions

13:46:45 - Impact of AI on neuroscience research

13:52:36 - Example of product innovation: Raisin Bran Crunch

13:59:40 - Ethical considerations in consumer research

14:11:33 - Tips for staying up-to-date in a rapidly changing field

14:14:08 - Book recommendations

Contact Details:

- LinkedIn: https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/

- Website: nerdoscientist.com

- HCD Research: hcdi.net